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Nielsen won't join nation's first TV audience ratings-meter search
LEADING MEDIA research firm Nielsen (Thailand) will not join the country's first selection of a TV audience rating meter, according to the Media Agency Association of Thailand.
Wannee Ruttanaphon, chairwoman of the MAAT and head of its Media Research Bureau (MRB), said yesterday that only three agencies - German-based GfK, UK-based Kantar Media and Japan-based Video Research International - had expressed an interest and submitted their applications by the deadline last Friday.
The association had invited Nielsen (Thailand) but there was no response from the company, she said.
Referring to a recent conversation with the research company, she said the Bangkok office was waiting for approval from its head office in New York. However, Nielsen (Thailand) has been the sole provider of TV ratings for more than two decades.
http://www.nationmultimedia.com/business/Nielsen-wont-join-nations-first-TV-audience-rating-30255656.html
The association had invited Nielsen (Thailand) but there was no response from the company, she said.
Referring to a recent conversation with the research company, she said the Bangkok office was waiting for approval from its head office in New York. However, Nielsen (Thailand) has been the sole provider of TV ratings for more than two decades.
http://www.nationmultimedia.com/business/Nielsen-wont-join-nations-first-TV-audience-rating-30255656.html