Live TV Remains Dominant in Australians' Viewing Habits

The latest Australian Multi-Screen Report, covering Q4 2014, finds that viewing of video content on internet-connected devices is up year-on-year, but remains small relative to the amount of time that Australians spend watching broadcast TV on in-home sets.

Household take-up of internet-capable devices reached a new high in Q4 2014, according to the report, issued by Regional TAM, OzTAM and Nielsen. Internet-capable TVs have the fastest adoption rate, as 30 percent of homes now have a smart or hybrid TV. All Australian television homes can access digital terrestrial broadcast (DTT) channels on at least one household TV set, with 95 percent of TV homes able to access DTT channels on every working household set. Additionally, 56 percent of homes have a personal video recorder.http://worldscreen.com/articles/display/49622