Media habits in Southeast Asia undergoing ‘most fundamental change since the introduction of TV’, finds Nielsen study

A Nielsen report on the use of electronic devices and social media in the region finds that most people prefer larger screen sizes even though media habits in Southeast Asia are undergoing the ‘most fundamental change since the introduction of TV’.

The announcement:

Television maintains its foothold as the media platform of choice for the majority of media viewers in Southeast Asia, however, burgeoning connected device ownership and expanding social media engagement and interaction are fuelling demand across the region for ‘always-on’ media, according to a new report by global performance management company, Nielsen.http://www.mumbrella.asia/2015/04/media-habits-in-southeast-asia-undergoing-most-fundamental-change-since-the-introduction-of-tv-finds-nielsen-study/