Live TV + Social Media = Engaged Viewers

From keeping tabs on friends via social media to skipping lines at the store by shopping online, technology continues to reshape our everyday habits. In fact, nearly seven-in-10 (69%) global respondents to a recent survey think face-to-face interactions are being replaced with electronic ones. And the digital landscape is only getting more crowded, as a new wave of digital devices, such as wearable and connected car technologies, gain traction.

Today, we have more control over when, where and how we watch video programming, but scheduled viewing hasn’t gone away for most of us. In fact, 65% of global respondents still prefer to watch video programming live at its regularly scheduled time. But more and more frequently, real-time conversations on social media are replacing physical gatherings around the water cooler to talk about a previous night’s episode of a favorite TV show. Not only does watching in real-time avoid spoilers, live TV has become a real-time social event that goes way beyond the confines of our living rooms. More than half of global respondents (53%) say they like to keep up with shows so they can join the conversation on social media, and nearly half (49%) say they watch live video programming more if it has a social media tie in. Forty-seven percent of global respondents say they engage with social media while watching video programming.http://www.asi.eu.com/2015/04/08/live-tv-social-media-engaged-viewers/