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Pressing play with the cross-platform viewer
Online video views have risen by an astonishing 532% worldwide over the past two years.* Mobile viewing drove a significant portion of that growth, as smartphones and tablets are quickly becoming the ‘first screen’ for many online video viewers.
In the industry’s scramble to devise mobile first strategies that incorporate more video content, the consumer’s preferences and expectations for mobile video are now more important than ever. In a new study by FocusVision and AOL, researchers set out to understand how this quick acceleration of mobile online viewing has affected survey research while also determining the keys to optimising the mobile experience from the consumer’s perspective.
Mobile videos are increasingly a part of online surveys so that they can be studied, but also because mobile users are a growing part of the survey-taking population. The implications are critical for publishers and brand marketers who must build engaging video content and ads.http://www.research-live.com/4013325.article?utm_source=google&utm_medium=email&utm_campaign=research-live.com