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ZenithOptimedia: Television Still Dominates Global Media Consumption
Despite a recent slight decline, television remains by far the most popular of all media globally, attracting 183.9 minutes of consumption a day in 2014, according to the latest figures from ZenithOptimedia.
According to ZenithOptimedia's Media Consumption Forecasts, people will spend an average of 492 minutes a day consuming media in 2015, up 1.4 percent from 485 minutes a day in 2014. This increase will be driven by the rapid growth in internet use, which will increase by 11.8 percent.
Global media consumption increased from an average of 461.8 minutes a day in 2010 to 485.3 minutes a day in 2014, an increase of 5.1 percent, or an average of 1.2 percent a year. During this time, the amount of time people spent using the internet nearly doubled, from an average of 59.6 to 109.5 minutes a day, while time allocated to more traditional media shrank from 402.2 to 375.8 minutes.http://worldscreen.com/articles/display/50754