Accenture: Traditional TV on the wane

The television’s popularity as the go-to entertainment device may be ending, according to ‘Digital Video and the Connected Consumer’, a research report from Accenture. The television was the only product category to see uniform, double-digit usage declines across different types of media worldwide among viewers of nearly all ages. It is rapidly being replaced as consumers turn to a combination of laptops, desktops, tablets and smartphones to view video content.

The report found that video consumption – anytime, anywhere – has become mainstream, accelerating the decline of traditional TV viewing. Viewership for long form video content, such as movies and television on a TV screen, has declined by 13 per cent globally over the past year and by 11 per cent in the US. Similarly, the report found sports viewership on TV screens declined by 10 per cent globally and nine per cent in the US.http://advanced-television.com/2015/04/14/accenure-traditional-tv-on-the-wane/#.VS5OzGzu304.email