'Fast-track Asia' leads ad growth

The fastest growth in global adspend over the next few years will come from "fast-track Asia", a group of countries in the region characterised by rapid economic growth and significant levels of inward investment according to a new report.

Latest forecasts from media buying agency Zenith Optimedia highlighted Asia as a driver of worldwide growth in advertising expenditure, with a nine-strong group in the region expanding at 9.1% a year between 2014 and 2017.

And within Fast-Track Asia, India, Indonesia, the Philippines and Vietnam are set to be the star performers as each is projected to increase at double-digit rates over the period.

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