The use of pay-television services in the United States has only declined marginally among those that have Netflix streaming, although the proportion of pay-television homes with Netflix has risen substantially. Perhaps this is because Netflix is more of a complement to rather than a substitute for pay television.

Recent research from TDG in the United States suggests that the use of pay-television among those that use Netflix streaming services has declined by three percentage points over three years, from 87% to 84%, which is within its survey margin of error.

Meanwhile, the use of Netflix streaming among pay-television users has increased by 33%, up from 26% in 2012 to 49% in 2015.http://informitv.com/2015/07/08/netflix-effect-on-pay-television/