The Asia Pacific OTT TV & Video Forecasts report predicts that there will be 68.83 million such homes by then, quadruple the 2014 total and up from only 1.47 million in 2010. By 2020, Digital TV Research expects that 7.7% of the region's TV households will subscribe to a SVOD package, up from only 0.2% by end-2014.

Penetration rates will vary considerably across the region. South Korea will likely have a penetration rate of 54.3%, while in Pakistan it will be 1.5%. Yet China will overtake South Korea to become the second largest country by SVOD homes in 2020, with Japan remaining the region's largest SVOD country. The region will show overall 51.63 million SVOD home additions between 2014 and 2020, China will supply 11.84 million, Japan 12.55 million and India 7.21 million.