HONG KONG: Adspend levels enjoyed double-digit growth in Hong Kong during the third quarter of this year, boosted by beauty, pharma and beverage brands.According to figures from admanGo, the media monitoring service, advertising expenditure reached...

URICH: Global affluence levels are likely to rise over the next five years, offering particular opportunities for brands active in fast-growth markets like China and India.In a new report, Credit Suisse, the financial services giant, revealed...

LONDON: Television advertising offers a greater return on investment than the radio, press, online display and out-of-home equivalents, a new UK study has found.Thinkbox, the trade body, worked with Ebiquity, the research firm, to assess 3,000 ad...

SINGAPORE: NBCUniversal, the media group, is taking a long term approach to building up its operations in Asia, reflecting the need to adopt a nuanced model in the region.Speaking to the Asia Media Journal, Jeff Shell, NBCUniversal's international...

PARIS: Advertising expenditure is likely to increase worldwide both this year and next, despite the challenging economic climate being experienced in many markets, new figures suggest.ZenithOptimedia, part of Publicis Groupe, argued in its...

Regional - Total ad spend in the Asia Pacific region is expected to rise by 7.2% in 2012, according to ZenithOptimedia. ...

According to the updated global advertising forecasts by Magnaglobal, Indian advertising revenues grew over 15% in 2011 ...

MUMBAI: The Indian local cable & satellite advertising market is set to surpass China and lead the Asia Pacific region by 2017 as it settles at $5.6 billion in net revenues, according to a forecast by Media Partners Asia (MPA).The pay-TV advertising...

SINGAPORE: Broadcasters in Asia can look forward to higher advertising revenues in the coming years. This is despite the strong challenge from the internet, which continued to siphon off ad spending from other media. ...

Asia Pacific TV ad spend overtakes western EuropeGrowth in India and China helped region become world's second biggest TV advertising market last year, report finds ...