Singapore, 29 November 2012 – CASBAA and international media and technology law firm Olswang today launched Singapore’s first online directory of digital content available from legitimate sources. The pilot directory is available to all at finddigitaltv.com and allows users to search for content by genre, device or just search for content that is free.

The directory is being launched in tandem with “Digital, Legal and Anywhere – TV in Singapore Today”, a new report showcasing the varied and abundant audio-visual content available through non-traditional media platforms and delivery mechanisms in Singapore. In the course of researching the report, Olswang found that the offerings were far more prolific and advanced than many were aware. A key problem however appeared to be consumer-awareness of this, and the directory is therefore hoped to be a first step towards addressing this problem.

“We hope that Singaporean consumers will be pleasantly surprised at the variety and richness of legitimate services that are now available” said Elle Todd, Partner, Olswang.

The report observes that multi-screen, multi-platform offerings of legitimate programming are rapidly multiplying in the city-state. The vast majority are coming from established content providers and pay-TV platforms such as StarHub and SingTel’s mio TV – sometimes separately and sometimes in partnership – while options not connected with existing players are still few. The other good news for consumers is that 44% of the offerings covered in the report and which appear in the directory are available free of charge.

“Viewers are increasingly consuming TV content in new and non-traditional ways prompted by increasing technology ownership and the proliferation of internet connected devices,” said John Medeiros, Chief Policy Officer, CASBAA. “Singapore’s combination of high broadband connectivity, affluence and multi-lingual population creates a particularly ripe environment for such new content choices.”

But the report notes that while Singapore offers great opportunities as a market for such services, this growth and response to consumer demand comes with its own set of challenges.

The main challenge is the prevalence of Singaporean consumers using illegitimate video services. Although Singapore has a small population, it has the highest per capita incidence of peer-to-peer infringement of English-language TV shows in the Asia-Pacific region. Such piracy makes it difficult for new content players to enter the market, and for existing players to justify investments in new platforms.

Another issue is the regulatory ’tilted playing field’ which favours foreign and illegitimate offerings over domestic options. In particular, domestic providers need to comply with various censorship rules which mean that, even when consumers can obtain the same content at the same time from Singapore-based providers, they are choosing to access uncut versions through other sources.

Digital, Legal and Anywhere – TV in Singapore Today can be downloaded athttp://www.casbaa.com/publications?page=shop.product_details&flypage=flypage.tpl&product_id=103

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About CASBAA – www.casbaa.com

Established in 1991, CASBAA is the Association for digital multichannel TV, content, platforms, advertising and video delivery across Asia. Spanning 18 geographic markets, CASBAA and its Members reach more than 445 million connections through a footprint ranging from China to Australasia, Japan to Pakistan. The CASBAA mission is to promote the growth of multichannel TV and video content through industry information, networking exchanges and events while promoting global best practices. To view the full list of CASBAA members please visit here.

About Olswang – www.olswang.com

Olswang is an international law firm specialising in Media, Technology and Telecoms and the firm and partners are consistently ranked by various independent industry guides as leaders in their field. Olswang’s clients include the leading players in the television, film, music, marketing services, newspaper and publishing industries as well as in technology and telecoms. The firm has an intimate knowledge of the sectors it works in and as well as experience of dealing with all types of TMT transactions and disputes. It has a strong reputation for its commercial approach and innovation.

For enquiries, please contact:

Desmond Chung, PR & Communications Manager, CASBAA

Tel: +852 3929-1712

Email: desmond@casbaa.com

Adela Chen, Director, Marketing & Communications, CASBAA

Tel: +852 3929-1711

Email: adela@casbaa.com

Manila, 21 November 2012 – CASBAA’s TV Upfronts road show 2012 landed in Manila on November 14 with a programme of dynamic Ad Sales presentations for agencies, clients and media. Produced in association with Campaign Asia-Pacific and in-market partner SkyCable, “The Philippines Screenings” followed similarly successful engagements in Hong Kong, Singapore, Bangkok and Kuala Lumpur.

A showcase for leading pay-TV networks to screen their upcoming programming, “The Philippines Screenings” included presentations from BBC Worldwide, Discovery Networks Asia Pacific, History, NBCUniversal, Sony Pictures Entertainment and Turner Broadcasting.

The enthusiastic audience included agencies MediaCom, Mindshare, OMD, PHD, STARCOM, Maxus, MEC and ZenithOptimedia, along with audience data providers AGB Nielsen and Kantar Media. The range of clients ran from senior buyers from Samsonite to P&G Philippines.

According to Eugenio Lopez III, the Chairman of SkyCable, “the upscale consumer is one of the most difficult to reach and engage. Cable TV allows for the regularity of reaching this young, affluent, urban audience. Brands that are premium in nature, or that seek to create aspirational imagery, need to reach out to this segment of the market. Companies that do business with upscale consumers should recognize the power of the platform.”

”The presentations were very helpful in informing us on trends, upcoming shows, network capabilities, etc. and were conducted in a fun/cool way. They were also very good thought-starters for our campaigns in 2013,” said Pico M. Roberto Jr., Deputy Managing Director, MediaCom. “The event did a great job at informing the audience of what’s new in pay TV,” added Liam B. Capati, Media Director, MediaVest.

Maylene Espera-Nerona, a Media Planner for Maxus also found “the data presented by each of the speakers gave us an insight on how multichannel TV can help us build a relationship with our client’s target audience.”

“The Philippines has incredible growth potential,” said Christopher Slaughter, CEO, CASBAA. “The multichannel TV market is expected to benefit from economic development in the coming years, attracting more advertisers looking to target an economically advancing population.”

The Philippines is a historically robust TV market with a well-established appetite for international programming as well as local content. With approximately 7.6 million television homes in the country’s urban areas, Metro Manila accounts for nearly half of TV households, where TV penetration exceeds 95%.

“The growth potential of the pay-TV market is extremely favourable especially as multichannel TV digitizes and offers services beyond simply a greater choice of content but also high-definition programming and interactive services,” said Slaughter.

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About CASBAA

Established in 1991, CASBAA is the Association for digital multichannel TV, content, platforms, advertising and video delivery across Asia. Spanning 18 geographic markets, CASBAA and its Members reach over 445 million connections through a footprint ranging from China to Australasia, Japan to Pakistan. The CASBAA mission is to promote the growth of multichannel TV and video content through industry information, networking exchanges and events while promoting global best practices. To find out more, please visit casbaa.com

About Campaign Asia-Pacific

Campaign Asia-Pacific is the region’s leading marketing, advertising and media industry magazine and online network. Delivering all the latest industry news and publishing benchmark research, analysis, marketing sector and platform reports, Campaign offers the region’s decision makers and influencers insights into a fragmented marketing and media environment across multiple markets. To find out more, please visit campaignasia.com

About CASBAA AD

CASBAA AD is the advertising development division of CASBAA, the only authoritative voice for multichannel TV in the Asia Pacific. Supported by the industry’s leading stakeholders, CASBAA AD advocates the value of multichannel TV in Asia. Stakeholders include: A+E Networks, BBC Worldwide, Discovery Networks Asia Pacific, FOX One Stop Media, NBCUniversal, Sony Pictures Television, TrueVisions and Turner Broadcasting System Asia Pacific.

The CASBAA Ad Regional Roadshow provides media buyers with an optimum window on to the dynamic world of AsiaPac Multichannel TV. To find out more, please visit casbaa.com/advertising

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For enquiries, please contact:

Desmond Chung, PR & Communications Manager, CASBAA
Tel: +852 3929-1712
Email: desmond@casbaa.com

Adela Chen, Director, Marketing & Communications, CASBAA
Tel: +852 3929-1711
Email: adela@casbaa.com

Hong Kong, 7 November 2012 – CASBAA’s Annual General Meeting of its 130 Member companies saw the election of Alexandre Muller, Managing Director, TV5MONDE Asia Pacific to its Board of Directors (BoD).

Additionally, new Corporate Members elected to the Council of Governors (CoG) include Ted McFarland, VP, Business Development, Global Communications Group, Orbital Sciences Corporation and Frank Rittman, Deputy Managing Director, Regional Policy Officer, Asia-Pacific, Motion Picture Association.

“The Board of Directors and the Council of Governors are the backbone of CASBAA, playing a crucial role in the governance and direction of the Association,” said Marcel Fenez, Chairman, CASBAA. “The addition of Alex Muller, Ted McFarland and Frank Rittman to the BoD and CoG reflects the diversity of the multichannel TV industry across Asia and brings to the Association a wealth of knowledge accumulated through years of industry experience.”

The Association’s Annual General Meeting was held in Hong Kong at the conclusion of the CASBAA Convention 2012.

For more information on CASBAA’s Board of Directors and Council of Governors, please visit http://www.casbaa.com/about-casbaa/casbaa-structure/governance.

# # #

About CASBAA – www.casbaa.com

Established in 1991, CASBAA is the Association for digital multichannel TV, content, platforms, advertising and video delivery across Asia. Spanning 18 geographic markets, CASBAA and its Members reach over 445 million connections through a footprint ranging from China to Australasia, Japan to Pakistan. The CASBAA mission is to promote the growth of multichannel TV and video content through industry information, networking exchanges and events while promoting global best practices. To view the full list of CASBAA members please visit here.

—

For enquiries, please contact:

Desmond Chung
PR & Communications Manager, CASBAA
Tel: +852 3929-1712
Email: desmond@casbaa.com

Adela Chen
Director, Marketing & Communications, CASBAA
Tel: +852 3929-1711
Email: adela@casbaa.com

Convention 2012 Day 2 Photo

Convention 2012 Day 2 Press Release

Chairman Awards

Convention 2012 Day 2 Panel Summaries

A quick recap of yesterday’s event and the introduction of the CASBAA 2020 program kicked off a technology-and-innovation-as-a-differentiator day. This will be a theme that underlies much of the day’s dialogue.

The In Conversation series continues to be a platform for insightful knowledge sharing with the first being a wonderful look at the progress and developments Foxtel in Australia has made. Although operating in a challenging environment, there are ways to stay competitive, for instance by securing exclusive content to create a compelling offerings.

With the DirectTV interview, the notions are similar; leverage technology to deliver content to consumers in the way they want, especially in a market where the similarities in content type and offerings limit the ability to differentiate.

Then again in Tablets, Terminals and Consumption, the recurring theme of taking care of consumer needs from the point of view of enhancing the experience for consumers. It is important to make sure consumers enjoy the service experience and identify with what the service brand stands for, and only then will monetization opportunities extend themselves.

Sports are a big thing in the industry and are often the “battering ram” for many markets. Interestingly, here too, the need to innovate and differentiate is apparent. The market has become very discerning, subscribers are demanding more than just the live feeds. They want the statistics, the athlete profiles, and interviews, often simultaneously with the live feed. Technology and innovation has a huge part to play in this space and some of the possibilities are very exciting, as is the opportunity to package sports content targeted to female consumers. Perhaps the gender inequality in sports viewership is not as apparent as was first thought, however, it is obvious that the market is not currently tapping into this wider audience base.

With Video on Demand, it was clear again just how much technology can do and how it brings brands closer to consumers. These are enablers that can compliment tactics that manage the maximization of windowing strategies, especially for movie related content.

Following on from yesterday’s security focus, today’s session on securing content looked at one of the weak links in the security chain and exposes how hackers are exploiting these weaknesses, often without operators even knowing. Whether improving the security robustness of set top box deployments or making security central to corporate operations culture, anything that can be done to improve security and protect content is a step to winning the battle against piracy.

And speaking of piracy, there is no question that this is an issue that will affect everyone in the industry in some way or another. But there is still no clear consensus as to the way forward. There is still no clear leadership, nor ownership of responsibility to make things move. The opinions are split as to the reasons for piracy; consumers don’t acknowledge the fundamental right for content creators to receive payment for their work and hence refuse to pay, and consumers obtain content illegally because there are no legal avenues to purchase the desired content. Then there is the complex issue of embedded devices purpose built to source pirated content streams. Whichever way the industry is heading, it’s not in the direction of the pirates.

Moving to a review of Indonesia reveals the potential for massive growth. Yet nothing is ever straightforward in this industry it seems and Indonesia also throws up its fair share of challenges. Nevertheless, there are interesting market segments to approach, lots of room for development and consumer demand is in on the rise.

To cap the day’s events, a distinguished panel of the industry’s leaders shared their views on the path ahead for their respective business and markets. There was much optimism and certainly no lack of passion or determination from the panelist and all the speakers who graciously gave their time to participate in this event.

And what better way to bring CASBAA 2012 to a close than to salute someone who has led CASBAA to become the big family it is today, the winner of the 2012 Chairman’s Award and former CEO, Simon Twiston Davies.

Hong Kong, 1 November 2012 – The multichannel TV sector must embrace the entire market value chain from content creation to end user subscribers if it is to make an effective approach to defeating endemic content piracy, said Tom Keaveny, President & MD, Discovery Networks Asia-Pacific during a panel discussion at the CASBAA Convention 2012 in Hong Kong.

For Richard Freudenstein, the CEO of Sydney-based subscription-TV operator Foxtel, it is not the “cost” but the “under supply” of relevant content that is the most pressing item in the Australian market. In addition, set-top boxes are not as expensive as imagined by some operators who should make “security” a central part of their operating culture.

Desmond Chan, General Counsel of Hong Kong broadcaster TVB, added that piracy-driven innovations such as the Android-based “TVPad” set-top box, are encouraging unauthorized Chinese-language content to be illegally pulled down from the Internet. Andrew Marshall, SVP, Legal & Business Affairs and General Counsel at ESPN STAR Sports noted that the impact of piracy “is potentially crippling”, especially with pirate operators streaming free-of-charge, advertising-loaded content such as high value cricket.

Besides piracy, the Convention 2012 examined the still unfulfilled market potential of Indonesia, via innovations in sports programming and VOD. Bettina Cavenagh, a CASBAA Consultant working for Clarity Research of Jakarta, provided a positive overview of the market again illustrating the huge room for growth.

Cam Walker, Territory Head of Indonesia for FOX International Channels sees the successful entrance of new platform players underscoring the optimism. Alex Lambeek, CEO the Aora platform, said his company will tap into the B-C consumer segment. Adi Kusma, President Director, Biznet Networks interestingly observed that when laying fibre, consumers demand IPTV regardless of content.

Meanwhile, during another segment of the Conference 2012 programme, Peter Hutton, the MD, of ESPN STAR Sports, believes quality delivery systems are an important “battering ram” for IPTV operators to attract new consumers. But it can also be challenging, added Arjan Hoekstra, MD, Eurosport Asia Pacific describing today’s subscribers as “wanting more”, including statistics, interviews and athlete profiles.

Promotion and education is important to improve demand said Conor Woods, GM, Asia-Pacific, Setanta Sports while Laurent Dumeau, CEO, TRACE Sports HD argued that this may be difficult if budgets are being exhausted by purchasing rights.

However, Scott Levy, SVP & MD, NBA Asia, cautioned against providing “too much information”, as this may enable match-fixing.

Meanwhile, Saul Berman, Partner & VP, Global Strategy Consulting Leader, IBM Global Business Services cautioned against relying on content alone. “It’s also about the experience and how to make it interesting and enjoyable for consumers.” He advised industry players to give consumers what they want. “The revenue is there,” he added.

The Convention ended on a look at the future of the multichannel industry, featuring Rohana Rozhan, CEO of Astro in Malaysia, Richard. Freudenstein of Foxtel; Shuichi Mori, CEO, J:COM; George Chan, Group MD, PCCW; Sompan Charumilinda, Executive Vice Chairman, True Visions and Rohit Jain, Deputy CEO, Videocon d2h. Key points includes tough economic conditions, growing competition, fragmentation and the need to adopt new technologies, as well as subscriber demand for the latest local and global content. A consumer culture conditioned on free TV in Japan and a tough PTV market in Thailand were among other challenges discussed.

The CASBAA Convention 2012 is supported by FOX International Channels, Turner, Eurosport, Dolby, A+E Networks, AMC/Sundance Channel Global, APT Satellite, ABS, AsiaSat, Bloomberg Television, Brightcove, Conax, Discovery Networks APAC, Disney Media Distribution, Elemental Technologies, Ericsson, euronews, Food Network Asia, France 24, HBO Asia, Intelsat, Invest Hong Kong, Irdeto, ITV, MEASAT, Movideo, NBA, NBCUniversal, now TV, Paul Weiss, Playboy Plus Entertainment, PwC, SES, Sony Pictures Television Networks, TBN Asia, ThinkAnalytics, Time Warner, True Visions, TV5MONDE, Verimatrix, Viacom International Media Networks, WarnerTV and YouTube.

For a third year running, leading sponsor Create Hong Kong (CreateHK) has also shown its support for the CASBAA Convention by sponsoring a Community Outreach Programme. Complimentary passes have been offered to local SMEs in the TV sector and tertiary students of relevant courses to attend the event for networking and knowledge exchange. CreateHK is the dedicated office set up by the Hong Kong SAR Government to promote local creative industries.

For more information on the CASBAA Convention visit: http://www.casbaa.com/events/events-calendar/details/314-casbaa-convention-2012

# # #

About CASBAA – http://www.casbaa.com

Established in 1991, CASBAA is the Association for digital multichannel TV, content, platforms, advertising and video delivery across Asia. Spanning 18 geographic markets, CASBAA and its Members reach over 445 million connections through a footprint ranging from China to Australasia, Japan to Pakistan. The CASBAA mission is to promote the growth of multichannel TV and video content through industry information, networking exchanges and events while promoting global best practices. To view the full list of CASBAA members please visit here.

—

For enquiries, please contact:

Desmond Chung
PR & Communications Manager
CASBAA
Tel: +852 3929-1712
Email: desmond@casbaa.com

Adela Chen
Director, Marketing & Communications
CASBAA
Tel: +852 3929-1711
Email: adela@casbaa.com

Hong Kong, 31 October 2012 – A strong push towards investment in relevant local content and newly emerging markets took centre stage on the first day of the CASBAA Convention 2012 in Hong Kong. Featuring global and Asian industry leaders, regulators, media personalities and technologists the conference line-up pinpointed key trends facing the industry today.

Hong Kong, October 31, 2012 – Out-going CASBAA CEO Simon Twiston Davies has been honoured with the Annual CASBAA Chairman’s Award during the final day of the CASBAA Convention 2012 in Hong Kong.

Twiston Davies will step down from his current role on December 31st and will be succeeded by a new management team lead by in-coming CEO Christopher Slaughter.

“Under Twiston Davies’ management CASBAA has become a central industry voice for the multichannel TV industry across 18 Asia Pacific markets running from Japan to Pakistan; China to Australasia and beyond,” said CASBAA Chairman Marcel Fenez.

“Most importantly, CASBAA has become the ‘Go To’ industry body in Asia if you are a serious multichannel TV player, or want to be one. That is Twiston Davies’ most notable contribution,” said Fenez.

According to Fenez, since taking up his appointment in 2000, Twiston Davies worked tirelessly to emphasize the value of the multichannel TV industry while more than doubling the number of participating CASBAA companies to the 130 Members of the Association of today.

Twiston Davies said he was greatly honoured by the Award which was as much a tribute to the support of the CASBAA Membership since 2000 as it was to successive Executive Office teams.

# # #

About CASBAA – casbaa.com

Established in 1991, CASBAA is the Association for digital multichannel TV, content, platforms, advertising and video delivery across Asia. Spanning 18 geographic markets, CASBAA and its Members reach over 445 million connections through a footprint ranging from China to Australasia, Japan to Pakistan. The CASBAA mission is to promote the growth of multichannel TV and video content through industry information, networking exchanges and events while promoting global best practices. To view the full list of CASBAA members please visit here.

—

For enquiries, please contact:

Desmond Chung, PR & Communications Manager, CASBAA
Tel: +852 3929-1712
Email: desmond@casbaa.com

Adela Chen, Director, Marketing & Communications, CASBAA
Tel: +852 3929-1711
Email: adela@casbaa.com

Hong Kong, October 30, 2012 – CASBAA has released its annual estimate of Asia Pacific Multichannel TV homes, reinforcing the overall healthy state of the market.

“Now with 446 million multichannel homes and a 57% penetration of all TV homes, the Asia Pacific remains a global engine room for the multichannel TV sector. Even as the rest of the world worries about overall economic indicators, the Asia pay-TV market remains in robust health,” said Simon Twiston Davies, CEO, CASBAA.

What the data also says:

• Multichannel TV homes in the Asia Pacific grew by 39m in the last 12 months
• Fifty-three per cent of global multichannel homes are found in Asia
• Seventy per cent of viewers in the Asia Pacific watch multichannel TV, even as terrestrial TV viewership continues to shrink
• Affluent Asian multichannel TV audiences are early adopters and comfortable with pay-TV advertising
• TV in general remains the dominant advertising medium accounting for 61% of global adspend

The TV adspend in China, India, Indonesia and Hong Kong is positioned to fulfil aggressive growth predictions made for Y/E 2012 while new markets such as Myanmar, Mongolia, Sri Lanka and Cambodia are becoming central to the positive growth story.

Meanwhile, technology is relentlessly changing the way we view HD, 3D, VoD and OTT platforms – and the third screen is “Everywhere” with global sales of tablets expected to pass 127 million in 2012, up from 82 million units in 2011.

“The opportunity to significantly enhance viewer interaction with TV programming through companion screens is re-energising viewer engagement,” added Twiston Davies.

For more information, visit casbaa.com/advertising.

# # #

About CASBAA – casbaa.com

Established in 1991, CASBAA is the Association for digital multichannel TV, content, platforms, advertising and video delivery across Asia. Spanning 18 geographic markets, CASBAA and its Members reach 446 million connections through a footprint ranging from China to Australasia, Japan to Pakistan. The CASBAA mission is to promote the growth of multichannel TV and video content through industry information, networking exchanges and events while promoting global best practices. To view the full list of CASBAA members please visit here.

—

For enquiries, please contact:

Desmond Chung, PR & Communications Manager, CASBAA
Tel: +852 3929-1712
Email: desmond@casbaa.com

Adela Chen, Director, Marketing & Communications, CASBAA
Tel: +852 3929-1711
Email: adela@casbaa.com

Convention 2012 Day 1 Photo

Convention 2012 Day 1 Press Release

Convention 2012 Day 1 Panel Summaries

Making a lively opening, Marcel Fenez, chairman of CASBAA and global leader, Entertainment & Media Practice, PwC gave an update on the new members to the CASBAA family.

Following that, guest of honor, Eliza Lee, Director-General of Communications, shared with the audience how Hong Kong is aggressively looking to fulfill the needs of an increasingly sophisticated content consumer base. Facilitating the healthy development of the communications industry here, the Government set up the Communications Authority, a merger of the Telecommunications Authority and the Broadcast Authority. The Authority will unify regulation across the entire sector whilst encouraging innovation, investment and the implementation of best practices.

This brought home the point that the industry is evolving like never before. The day’s events highlight a number of key developments throughout the entire content value chain. There was a wealth of insights and knowledge that will benefit markets at any stage of development.

Myanmar for instance, is making inroads in their PayTV development. The Government is actively looking to create a more encouraging environment for foreign investment. They want to make sure their over 100 ethnic minorities are represented with content that is relevant to them. At the same time bolstering their learning and education programming to cater to the needs of their younger population, thirsting for knowledge.

And this is where the conversation really starts. Content is more than ever, King. A revolving theme that permeates the day’s activities, it is vital to have compelling content that consumers will be drawn to. This was a sentiment that was driven home in the opening sessions. Content must be relevant to the consumer.

The next step is getting that content onto the screens of consumers. Multi-screen technology has seen tremendous advances over the last few years. OTT capabilities that were once seen as a threat to traditional linear content providers may now offer the means to reach a wider audience, or enhance the quality of engagement for existing subscribers.

And then there is social media. To be ignored at threat of peril. Social media is what will ultimately shape the future of content creation. It is the future. Get behind it or be left behind. Engage consumers, allow them to interact with the creation of new content, give them a voice in the dialogue. Four great case studies showcased how to draw consumers in a way that will sustain the engagement and keep them coming for more. The ability to monetize Social is still eluding most players, however as these case studies and the insights shared throughout the day show, this challenge is being addressed by the industry from multiple angles. This will eventually lead to a breakthrough. In the mean time create opportunities that allow the viewer experience to live beyond the content show time.

Speaking of experiences, elevating the quality of not just the content itself, but also the visual and audio quality is equally important. Advances in sound technology allow a single surround sound audio stream to be embedded into content following which playback is optimized by the device depending on the available hardware capabilities.

Finally, there’s the thorny issue of piracy. After all, there is no sense in creating compelling and authentic content, only to leave it out for the pirates. Thankfully, there have been developments in this area as well. It is possible to secure the playback devices as well as monitor and track where illegal content is being redistributed and consumed. This will be a going concern and an area of increasing development as the complexities will only increase with the proliferation of newer models of content delivery.

The world of broadcast is at a very exciting place and it is promising to become even more interesting as the whole ecosystem moves along.

Hong Kong, October 15, 2012 – The CASBAA Convention 2012, October 29 to November 1, 2012 at the Grand Hyatt Hong Kong, will field a roster of speakers to debate the multichannel TV industry in the Asia Pacific. Themed “18 Reasons Why”, this year’s line-up offers the most compelling reasons the CASBAA Convention is the “must-attend” industry event in Asia.

“The Convention continues to attract the most respected and influential speakers from the multichannel TV industry, solidifying its position as one of the most important forums taking place anywhere in the world,” said Simon Twiston Davies, CEO, CASBAA.

The power-packed roster will feature:

• Ben Silverman (Founder & Chairman, Electus)
• Winn Maw (CEO, Forever Group)
• Anthony Bay (VP, Digital Video, Amazon)
• Saul Berman (Partner & VP, Global Strategy Consulting Leader, IBM Global Business Services)
• Richard Freudenstein (CEO, Foxtel)
• Shuichi Mori (Representative Director, President & CEO, J:COM)
• Gerhard Zeiler (President, Turner Broadcasting System International)
• Jana Bennett (President, BBC Worldwide Networks & Global iPlayer)
• Ye Htut (Deputy Minister, Ministry of Information, Myanmar)
• Rohana Rozhan (CEO, ASTRO)
• Harit Nagpal (MD & CEO, Tata Sky)

Additional confirmed speakers at CASBAA Convention 2012 include Sean Cohan (EVP, International, A+E Networks), Ross Martin (EVP, Scratch/Viacom Media Networks), Giles Baker (SVP, Broadcast Business Group, Dolby), Peter Hutton (MD, ESPN STAR Sports) and more.

From “Great Ad Brands at Work with Great Channel Brands” to “Socialising TV in Asia” and “How to Love Your Regulator” to “OTT”, industry leaders from across the region and around the world will share their insights on a vast array of topics that directly influence the future of the pay-TV business.

The Convention 2012 will also feature workshops on “cross media” research, the magic of “transcoding” and “marketing strategies”, along with CASBAA TV Upfronts 2013, The Regulators Roundtable, the annual Golf Masters tournament, closing night Charity Ball, a delegate matching service and a dozen networking breakfasts, lunches and cocktails.

For more information, visit casbaaconvention.com.

# # #

About CASBAA – casbaa.com

Established in 1991, CASBAA is the Association for digital multichannel TV, content, platforms, advertising and video delivery across Asia. Spanning 18 geographic markets, CASBAA and its Members reach over 445 million connections through a footprint ranging from China to Australasia, Japan to Pakistan. The CASBAA mission is to promote the growth of multichannel TV and video content through industry information, networking exchanges and events while promoting global best practices. To view the full list of CASBAA members please visit here.

—

For enquiries, please contact:

Desmond Chung, PR & Communications Manager, CASBAA
Tel: +852 3929-1712
Email: desmond@casbaa.com

Adela Chen, Director, Marketing & Communications, CASBAA
Tel: +852 3929-1711
Email: adela@casbaa.com