CASBAA TV Upfront

Hong Kong, 1 December 2011 – CASBAA, in association with Campaign Asia Pacific, is to stage its inaugural TV Upfront – The Singapore Screenings on Tuesday, December 13, 2011 at the Goodwood Park Hotel, Singapore. A half-day networking and preview experience for media buyers, agency heads and clients and led by the Asia TV Advertising Coalition (ATAC), the invitation-only presentations will promote pay-TV as an effective promotional tool for companies looking to maximize marketing budgets.

“The objective is to promote the multichannel TV industry as a single dynamic entity,” said Marcel Fenez, Chairman of CASBAA. “With the region’s multinational broadcasters presenting their upcoming programming for 1H 2012, there has never been a better opportunity to show media buyers the advantages pay-TV advertising.”

Participating networks will include Discovery Networks Asia, Fox International Channels, NBCUniversal, Bloomberg, A+E Networks, MTV Asia, Sony Pictures Television Entertainment and Turner International through special screenings of their most compelling upcoming programming for the next season.

Special guest speakers Andy Wilson, Chairman of Asia Planning Council, BBDO/Proximity will present a strategic overview of the industry to attendees and Brian Fisher, Caltex Global Brand Manager, Chevron International will offer a case study on the creativity and effectiveness of using pay-TV.

With multichannel TV now in more than 50% of TV homes across Asia, the power of pay-TV is amplified through new research commissioned by CASBAA from Universal McCann.

Based on a notional regional advertising budget of just US$1.5 million, new data demonstrates that investing progressively more on Pay-TV and less on free-to-air (FTA) yields improved ROI for clients. The findings show that an advertising message will be viewed by more people when the share of investment on pay-TV increases versus FTA.

“With multichannel TV’s fast rising penetration in Asia, it can no longer be considered a “niche” platform but a valuable marketing tool garnering the greatest reach and efficiency for advertisers,” added Fenez.

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About CASBAA – www.casbaa.com

Established in 1991, CASBAA is the Association for digital multichannel TV, content, platforms, advertising and video delivery across Asia for the past two decades. Spanning 17 geographic markets, CASBAA and its Members reach over 420 million connections through a footprint ranging from China to Australasia, Japan to Pakistan. The CASBAA mission is to promote the growth of multichannel TV and video content through industry information, networking exchanges and events while promoting global best practices. To view the full list of CASBAA members please visit here.

About Campaign

Campaign is a globally recognised brand within the advertising and marketing industries, synonymous with quality in the hearts and minds of opinion-forming agency and marketing personnel across the world.

Launched in the UK in 1968, Campaign has grown into a global brand serving the broader marketing, digital, advertising, PR and media industries. Following brand alignment in Asia, the fortnightly Media magazine has been superseded by Campaign with print editions in India and Asia-Pacific and a network of websites for India, China (including Hong Kong and Taiwan – English and Chinese versions), Singapore and the wider Asia-Pacific region.

Campaign delivers market-leading content to industry opinion-formers and decision-makers wherever and however you want to access it – whether catching up on the latest industry news, videos and blogs online or on a mobile device, studying in-depth analysis and reports in our print magazines, hearing from the world’s key industry speakers at market-leading conferences or celebrating excellence and best practice at our awards festivals.

Campaign Asia-Pacific sets its stall on quality, measured by the right people paying to read it: It has a circulation of 12,006 copies and was 70% paid-for; 100% of agency copies are paid-for; 64% of copies to marketers are paid-for.*

* Source: BPA Audit Oct – Dec 2010

To find out more, please visit www.campaignasia.com

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For enquiries, please contact:
Desmond Chung, PR & Communications Manager, CASBAA
Tel: +852 3929-1712
Email: desmond@casbaa.com

Adela Chen, Director, Marketing & Communications, CASBAA
Tel: +852 3929-1711
Email: adela@casbaa.com

2 Nov, Wednesday Summary

 

Excitement over potential for growth and truly great innovation was the theme running throughout the day, beginning with Jeff Shell, President of NBC Universal International, who was confident not only that pay TV would continue to grow in the region, but also that the subscription business model of pay TV would be just as valid in a world of multiple devices as it is to the wold of a box in the living room.

In a panel discussion on what all these screens mean for advertisers, it was clear that the challenge for brands in an always-on world is to be truly engaging – a real opportunity for them, and their agencies, to do great work. “This is the most exciting time in our industry for a long time,” said Keith Smith, President-International, TBWA Worldwide. “The plethora of media channels gives us the opportunity to deliver great storytelling.”

Andy Lack, CEO of Bloomberg Media Group, told the audience that tablet devices were going to “blow a hole” right through other devices and be a real game-changer for TV. The company’s just-launched service for tablets, he said, showed the future of video in a digital world.

As consumers increasingly demand content everywhere and anytime, the industry is combining technologies to get the best solutions for all the devices people are now using to watch video, delegates heard. Olivier Barberot, Chairman & CEO, Globecast Worldwide, said consistency of experience across platforms was vital. “The key to success is going to be seeing multiple screens as part of a single experience.”

The hugely complicated and expensive task of digitising the Indian market – a $50 billion exercise -was the subject of one of the morning panels; it was clear that setting a deadline for the switching off of analogue services was just the beginning of the process.

Leading players in the Japanese telco and TV market – and some of the most influential international players in Japan – detailed the opportunities for deepening of pay TV penetration in a market that’s not only open for business but is hungry for international content and collaboration with international partners and investors. American Idol finalist and singer-songwriter David Archuleta dedicated a song to Japan’s recovery from disaster earlier in the year, and had the audience clapping with better than usual rhythm.

A reminder of the entrepreneurial spirit that drove Asia’s pay TV industry in its early days two decades ago came in the afternoon, putting into sharp focus just how much has changed in a relatively short time. There was also no-holds-barred assessment of the challenges the industry faces in a “social empire” in which empowered, talented and demanding consumers are rewriting the rules of business.

Marcel Fenez, Chairman of CASBAA and Global Leader, Entertainment & Media Practice with PwC, said the industry had evolved significantly in the past year, and was returning to a more adventurous, pioneering mindset. “Imagine the risks that people like Richard Li (who this afternoon received this year’s Lifetime Achievement Award) took in building this industry,” he said. “We now truly believe in collaboration; there’s no longer so much fear of the unknown,” he said.

1 Nov, Tuesday Summary

   

In a start that seemed fitting given that this year marks CASBAA’s 20^thanniversary, the day began with a look back at how much has changed in the past two decades – from the first days of pay TV in the region, the birth of the internet and the wildfire spread of mobile phone and then smartphones and tablets.

The convention heard how consumer demand for video content anywhere, anytime and on any device is driving innovation by content owners, delivery platforms and technology providers and – in many cases – never-before-seen levels of collaboration between different players, many of whom saw each other as rivals rather than partners even just a year or two ago. Marcel Fenez, chairman of CASBAA and global leader, Entertainment & Media Practice, PwC, said these new partnerships were what struck him as very different from the tone at last year’s event. “We’re much more prepared to engage with new players in the industry; there’s definitely more willingness to collaborate,” he said.

There was good news about market liberalisation creating a more level playing field in Thailand and India, fostering growth in those markets, as well as news from China about how local and new foreign players are adapting to changes in viewing habits in this highly regulated market. In Malaysia, the convention heard, there remained significant untapped potential given that almost half the market there does not have a pay TV subscription – and many players hoping to plug that gap.

New ways of delivering content are forcing broadcasters to think differently about what they offer consumers, as well as how and where – transforming the way newsrooms operate, for instance, now that regular bulletins are only part of the package, along with Twitter and Facebook updates, and online web discussions and analysis. Pay TV platforms such as StarHub have gone beyond linear channels for the screen in the sitting room to offering catch-up TV online, and programming via mobile – options that are increasingly important when serving the younger, “born digital” audience who are often watching video content on two screens simultaneously.

Over the Top services (OTT) are taking off to fill that anywhere, anytime need for content; by providing content that’s available to watch legally and simply, the convention heard that content providers could help stem losses from piracy and add new revenue streams. Where high-demand content was not available, consumers would find a way, legal or otherwise.

Mark Patterson, CEO, Asia Pacific, GroupM, summed up the overall mood: “There’s never been a better time or place to be in the media communications business in Asia,” he said. “It’s more challenging, but it’s potentially more lucrative.”

CASBAA Accolades

CASBAA handed out several awards during the Convention including the Lifetime Achievement Award to Richard Li Tzar Kai, Chairman of PCCW, the Chairman’s Award to Tom Keaveny, President and MD of Discovery Networks Asia Pacific, and the CASBAA/ABU/UNICEF Asia-Pacific Child Rights Award to Shizuoka Telecasting.

 

Lifetime Achievement Award	Chairman’s Award	Asia-Pacific Child Rights Award
Video	Video	Video

Hong Kong, 3 November 2011 – While technology and content innovation held the stage during the second day of the CASBAA Convention 2011, the growth prospects for Japan and digital developments in India hallmarked the day’s debates.

Even though development of the multichannel advertising revenue stream remains a key challenge for international players in Japan, the Vice Minister of Policy Coordination, Ministry of Internal Affairs and Communications, Tetsuo Yamakawa, along with the industry leadership from dominant cable operator J:COM, DTH operator SKY Perfect JSAT and premium movie channel WOWOW made the case for a step change in the prospects for the pay-TV industry in the world’s third largest economy.

The opportunities created by the potential for digital deployments in India’s vast cable, satellite and content markets sparked lively discussion, with Jawahar Goel MD of Indian DTH provider Dish TV and Ravi Mansukhani MD of leading cable operator IMCL anticipating a huge increase in localized and value added content. However, each of the Indian speakers recognized that enacting a recent government ordinance on digitisation is just one step in a process.

Envisaging the future for the communications sector Olivier Barberot, Chairman & CEO of technical services provider Globecast Worldwide in Paris, projected a key to success for TV services is to master multiple screens as part of a single experience.

Simon Twiston Davies, CEO, CASBAA said; “Our industry is at a tipping point at a truly remarkable time in its history. The thirst for content is unanimous across Asia and the challenge of managing innovations in technology and networks to meet this demand is inspiring.”

In the concluding stages of the Convention 2011, Marcel Fenez, Chairman of CASBAA announced that Tom Keaveny, President & MD of Discovery Networks Asia-Pacific, had been awarded the prestigious CASBAA Chairman’s Award for his contributions to the development of Pay-TV in the region and his tireless work explaining the overall value of Pay TV to advertisers.

The Asia-Pacific Child Rights Award from CASBAA, ABU and UNICEF was awarded to Shizuoka Telecasting of Japan for its documentary “Iori and Ibuki ~ Why We Were Born”, as the best television programme produced in the Asia-Pacific region with a focus on children’s rights.

Finally, closing the CASBAA Convention 2011, Richard Li Tzar Kai was awarded CASBAA’s Lifetime Achievement Award in recognition for his outstanding contributions to the Asian pay-TV and broadcasting industry, with the founding of STAR TV in 1991 and the 2003 launch of the pioneer IPTV service, now TV, in Hong Kong.

The CASBAA Convention 2011 is generously supported by Leading Sponsor Create Hong Kong and Fox International Channels, Turner Broadcasting, Eurosport, Dolby, Getty Images, ABS, Al Jazeera, APT, AsiaSat, Bloomberg Television, CNBC Asia

Pacific, Conax, Deutsche Welle, Discovery Networks Asia-Pacific, Disney Channels Worldwide, ESPN STAR Sports, Fashion One, Fashiontv, Food Network Asia, France 24, GE Satellite, Globecast, HBO Asia, Intelsat, Invest Hong Kong, Irdeto, ITV Granada, Life Inspired, MEASAT, MGM Channel, now TV, Paul, Weiss, Playboy TV International, PwC, RRsat, SES, Sundance Channel/WE tv, Synovate, Time Warner, TRACE, TrueVisions, TV5MONDE, Universal Networks International, Viacom, WarnerTV and YouTube.

For more information about the CASBAA Convention 2011, please visithttp://www.casbaa.com

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About CASBAA – www.casbaa.com

First established in 1991, CASBAA is the Association for digital multichannel TV, content, platforms, advertising and video delivery across Asia for the past two decades. Spanning 17 geographic markets, CASBAA and its Members reach over 420 million connections through a footprint ranging from China to Australasia, Japan to Pakistan. The CASBAA mission is to promote the growth of multichannel TV and video content through industry information, networking exchanges and events while promoting global best practices. To view the full list of CASBAA members please visit here.

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For enquiries, please contact:

Desmond Chung
PR & Communications Manager, CASBAA
Desmond@casbaa.com
Tel: +852 3929 1712

Adela Chen
Director, Marketing & Communications, CASBAA
adela@casbaa.com
Tel: +852 3929 1711

香港（2011年11月2日）- 亞洲有線與衛星電視廣播協會（CASBAA）今日向
電訊盈科主席李澤楷先生頒發該協會的終身成就獎，表彰他對亞洲收費電視業的卓越貢獻。

CASBAA主席Marcel Fenez表示：「李澤楷先生作爲亞洲廣播電視業發展的其中一位始創者，一直以來不遺餘力推動亞太地區多頻道電視業的發展，並作出很大的貢獻，包括近期很成功的now寬頻電視。我們非常榮幸藉著今次業界及CASBAA成立20週年誌慶，向這位業界鉅子頒授這項殊榮。」

CASBAA表揚李先生的成就時指，年僅24歲的他早於1991年已獨具慧眼，洞悉區內這個市場的發展潛力。當年電視觀眾的選擇絕無僅有，而他在這個市場上開創了今天仍然蓬勃發展和充滿活力的行業。

李澤楷先生在CASBAA 2011年年會閉幕儀式暨頒獎儀式上發表致謝辭，指出：
「我很榮幸獲得亞洲有線與衛星電視廣播協會頒授這項殊榮。我一直相信，亞洲的媒體行業有很深厚的發展潛力。我很高興看到，這行業經過20多年發展依然生機勃勃，促進亞洲的業務發展。更令我感到特別高興的是，能夠透過now寬頻電視為這個行業帶來創新及作出貢獻。now寬頻電視是全球其中一個領先、內容豐富的『四網合一』電訊服務平台，為香港市民提供服務。我趁這個機會再次多謝我團隊的成員、各業務夥伴及客戶多年來對電訊盈科的支持以及擁戴。」

李澤楷先生的眼光高瞻遠矚，早於20世紀90年代已預見到亞洲創意資訊及家庭娛樂服務的發展機遇，並於1991年透過亞洲衛星1號，將亞洲首個衛星多頻道電視服務 ─ 星空傳媒 ─ 帶給全球53個國家5,000萬戶家庭觀衆。

於2003年，李澤楷先生在另一個項目中改變當時對透過電訊服務提供電視服務可能性的觀念，帶領電訊運營商電訊盈科開創業界先河，推出now寬頻電視服務。now寬頻電視現已成為本港領先的媒體及娛樂品牌，擁有超過100萬名客戶，提供190多個自家製作及國際頻道，包括逾20個now品牌的頻道。now寬頻電視推出後，立即吸引世界各地的機構前來香港考察此項目，並開展了IPTV的革新，這趨勢至今仍然席捲全球。

如要觀看李澤楷先生致謝辭, 請按此

如要觀看更多終身成就獎的圖片, 請 按此

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有關CASBAA – www.casbaa.com

亞洲有線與衛星電視廣播協會（CASBAA）於1991年創立，在過去二十年來推動全亞洲數位多頻電視、內容、平台、廣告和視訊傳送。CASBAA與其會員足跡遍及17個地域市場及建立4億2千萬連接，涵蓋範圍廣大，由中國大陸到澳洲，從日本到巴基斯坦都有。CASBAA致力透過行業資訊、網絡交換及大型活動，促進多頻電視和視訊內容的增長，同時在全球推廣最佳的實踐工作。閣下如欲瀏覽CASBAA會員之完整名單，請按這裡。

歡迎垂詢:

Desmond Chung
CASBAA公關及傳播部經理
desmond@casbaa.com
電話: +852 3929-1712

Adela Chen
CASBAA市場推廣及傳播部總監
adela@casbaa.com
電話: +852 3929-1711

Hong Kong, November 2, 2011 – CASBAA today presented Richard Li Tzar Kai, Chairman of PCCW, with its Lifetime Achievement Award, for his outstanding contributions to the development of the Asian pay-TV and broadcasting industry.

“As our sector and CASBAA celebrates its 20th anniversary we are proud to recognize one of the founders of our industry in Asia,” said Marcel Fenez, Chairman of CASBAA. “Richard Li has been, and continues to be, a tremendous driving force in the evolution of multichannel television across Asia with his most recent success of now TV.”

In its citation of Li’s achievements, CASBAA noted that in 1991 the 24-year-old Li saw the potential of an untapped regional market that provided almost zero choice for consumers and helped create a thriving and dynamic industry that is still growing today.

In receipt of the award at the closing of the CASBAA Convention 2011 in Hong Kong, Mr. Li said: “I am greatly honored to have received this award from CASBAA. I have always believed in the immense potential of the broadcasting and media industry in Asia. Twenty some years on, I am delighted to see a thriving media industry that supports growing businesses in Asia. I am especially delighted I could contribute to innovative changes through now TV which offers Hong Kong people one of the leading content-rich, quadruple play telecommunications operations in the world. And, I am thankful to my fellow team members, our partners and customers for their support and loyalty to PCCW over the years.”      

A broadcasting industry visionary, Richard Li foresaw an opportunity for the creative development of information and home entertainment services across Asia during the last decade of the 20th century. The result was STAR TV, Asia’s first satellite-delivered multichannel TV service, which launched on the AsiaSat-1 satellite in 1991 with a reach to 50 million homes in 53 countries.

In a second project that helped alter perceptions of the possibilities for telecommunication-delivered pay-TV, in 2003 Li and his team at Hong Kong’s PCCW launched the ground-breaking now TV service which has become a leading media and entertainment brand in Hong Kong with over one million subscribers, achieving the highest IPTV market penetration in the world. The service offers over 20 now branded channels and 190 world-class channels in total. Following the now TV launch, companies from around the globe flocked to Hong Kong to review the project which, in essence, kick-started the IPTV revolution still rolling out across the world today.

To view a copy of his speech, please click here

For more photos about the CASBAA Lifetime Achievement Award, please click here

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About CASBAA – www.casbaa.com

First established in 1991, CASBAA is the Association for digital multichannel TV, content, platforms, advertising and video delivery across Asia for the past two decades. Spanning 17 geographic markets, CASBAA and its Members reach over 420 million connections through a footprint ranging from China to Australasia, Japan to Pakistan. The CASBAA mission is to promote the growth of multichannel TV and

video content through industry information, networking exchanges and events while promoting global best practices. To view the full list of CASBAA members please visit here.

—

For enquiries, please contact:

Desmond Chung
PR & Communications Manager, CASBAA
desmond@casbaa.com
Tel: +852 3929 1712

Adela Chen
Director, Marketing & Communications, CASBAA
adela@casbaa.com
Tel: +852 3929 1711

Hong Kong, 2 November 2011 – TV Everywhere and Over the Top Television (OTT) via the internet created some sharp debate during the first day of the CASBAA Convention 2011 in Hong Kong on November 1st. The onset of new and global internet-delivered TV services such as Hulu, Netflix and the BBC I-player as extensions of traditional cable, satellite and IPTV systems was declared as “inevitable” by many speakers and delegates drawn from Asia and the rest of the world.

“You can’t stop the OTT revolution,” said Johannes Larcher, SVP of International, Hulu. “There are many incremental revenues to be made from OTT.”

Yet the question remains “Who will pay?” and how will content and multichannel TV platform operators monetize and retain revenues while engaging with “authorized” customers?

In the opening session of the day on the changing world of TV, Blair Westlake, Corporate VP, Media & Entertainment Group at Microsoft shared his anticipation that the evolution of the smart, digitally “Connected TV” could soon match the speed of collaborative innovation witnessed in the past three years. He added that tablets and smartphones and “smart glass” have fast become the focus of the entertainment experience.

Even so, Jana Bennett, President, Worldwide Networks & Global iPlayer atBBC Worldwide, noted that audiences still want a mass experience. Yet part of the future growth for content will come from mining niches and catering to passions.

Jayne Leung, Director, North Asia at Facebook later highlighted the multiplier effect of new audience engagements. Fans recommending TV content to friends present an immense opportunity to content owners and marketers to establish life-long connectivity, she said. Michelle Guthrie, AP Director, Strategic Business Development at Google, reinforced that collaboration is key to the future innovation of the industry and ecosystems should underpin this collaboration.

Meanwhile, in his welcoming remarks, Mr John C Tsang, Financial Secretary of the Government of the Hong Kong Special Administrative Region (Hong Kong SAR), highlighted the benefits to the multichannel television industry of Hong Kong’s level playing field for business and the free flow of information, including a free and unfettered media.

“We pursue market-driven, technology-neutral broadcasting policies, and regulate the broadcasting industry with the lightest touch,” he said. “I am pleased that CASBAA rates Hong Kong as one of the most favourable and competitive environments for the pay TV industry. This tells us that we must be doing something right.”

Rapid media convergence has made the traditional boundaries between telecommunications and broadcasting increasingly blurred, Mr Tsang said. To sustain a regulatory environment that will help Hong Kong capture new opportunities and meet new challenges, a unified regulatory authority called The Communications Authority will be established in April next year.

 

 

“What we have seen at the Convention 2011 is that our industry’s first 20 years is a journey that has only just begun,” added Simon Twiston Davies, CEO, CASBAA. “Even with more than 420 million non-terrestrial TV connections across the Asia Pacific, there is phenomenal opportunity for even more expansion and growth in the region.”

The CASBAA Convention 2011 is generously supported by Fox International Channels, Turner Broadcasting, Eurosport, Dolby, Getty Images, ABS, Al Jazeera, APT, AsiaSat, Bloomberg Television, CNBC Asia Pacific, Conax, Deutsche Welle, Discovery Networks Asia-Pacific, Disney Channels Worldwide, ESPN STAR Sports, Fashion One, Fashiontv, Food Network Asia, France 24, GE Satellite, Globecast, HBO Asia, Intelsat, Invest Hong Kong, Irdeto, ITV Granada, Life Inspired, MEASAT, MGM Channel, now TV, Paul, Weiss, Playboy TV International, PwC, RRsat, SES, Sundance Channel/WE tv, Synovate, Time Warner, TRACE, TrueVisions, TV5MONDE, Universal Networks International, Viacom, WarnerTV and YouTube.

For the second year running, leading sponsor Create Hong Kong (CreateHK) has shown its support to the CASBAA Convention by sponsoring the Community Outreach Programme. Complimentary passes were offered for local SMEs in TV sector and tertiary students of relevant courses to attend the event for networking and knowledge exchange. CreateHK is the dedicated office set up by the Hong Kong SAR Government to promote local creative industries.

For more information about the CASBAA Convention 2011, please visithttp://www.casbaa.com.

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About CASBAA – www.casbaa.com

First established in 1991, CASBAA is the Association for digital multichannel TV, content, platforms, advertising and video delivery across Asia for the past two decades. Spanning 17 geographic markets, CASBAA and its Members reach over 420 million connections through a footprint ranging from China to Australasia, Japan to Pakistan. The CASBAA mission is to promote the growth of multichannel TV and video content through industry information, networking exchanges and events while promoting global best practices. To view the full list of CASBAA members please visit here.

—

For enquiries, please contact:

Desmond Chung
PR & Communications Manager, CASBAA
Desmond@casbaa.com
Tel: +852 3929 1712

Adela Chen
Director, Marketing & Communications, CASBAA
adela@casbaa.com
Tel: +852 3929 1711

Hong Kong, November 1, 2011 – CASBAA’s Q4 update on trends in multichannel TV distribution, audience data and viewership shows a 12% industry growth in the past 12 months in terms of connected homes and an increase in dual subscription homes as channel choices increase.

“As we head towards the close of the year it’s heartening to see multichannel TV in Asia experiencing impressive growth across so many fronts,” said Simon Twiston Davies, CEO, CASBAA. “And while the new data reflects traditional multichannel TV distribution, the industry is also benefiting from new (and legitimate) distribution via broadband, mobile, internet and wireless services.”

With more than 420 million non-terrestrial TV connections across the Asia Pacific – multichannel TV is now found in 53% of TV homes in Asia – there are more multichannel TV connections in the region than the rest of the world combined (source SNL Kagan).

The economic impact of the growing power of TV is also reflected in double digit annual revenue growth in TV advertising in China, India, Indonesia, Malaysia, Pakistan, Philippines and Thailand (source Nielsen). In 2010, Japan, India, and China were the leading Asian multichannel TV advertising markets, accounting for nearly 80% of the region’s total (source PwC).

On the other hand, tempering the good news, piracy in Asia remains a heavy concern, with signal theft estimated at over US$2.1 billion by the end of 2011.

While some markets have seen tangible progress in the fight against piracy, the worst offenders continue to be saddled with year-on-year increases in losses. Estimates for Y/E 2011 see India experiencing nearly US$1.4 billion in losses to piracy of all kinds. Meanwhile the smaller markets of Thailand (US$261 million), Taiwan (US$136 million) and Pakistan (US$125 million) are also being held back by a lack of market transparency and a tolerance of line-tapping, individual homes illegally connecting to cable system.

As technology evolves, most recent reports show pay TV in all its forms embracing social media while building strong online communities and expanding its reach via new devices and channels as it delivers an intensity of experience and reach that other media struggle to match.

To download the report pdf file, please click here.

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About CASBAA – www.casbaa.com

First established in 1991, CASBAA is the Association for digital multichannel TV, content, platforms, advertising and video delivery across Asia for the past two decades. Spanning 17 geographic markets, CASBAA and its Members reach over 420 million connections through a footprint ranging from China to Australasia, Japan to Pakistan. The CASBAA mission is to promote the growth of multichannel TV and video content through industry information, networking exchanges and events while promoting global best practices. To view the full list of CASBAA members please visit here.

—

For enquiries, please contact:

Desmond Chung
PR & Communications Manager, CASBAA
Desmond.chung@casbaa.com
Tel: +852 3929 1712

Adela Chen
Director, Marketing & Communications, CASBAA
adela@casbaa.com
Tel: +852 3929 1711

CASBAA 2011 Has The Industry Covered

Hong Kong, 21 October 2011 – The CASBAA Convention 2011 has the multichannel TV industry covered through a compelling range of sessions featuring internationally renowned guest speakers. Themed TV365: Watch Closely!, the show will be staged in Hong Kong, October 31st – November 3rd at the Grand Hyatt.

“As a key event in the industry calendar, delegates expect the best speakers covering items relevant to their businesses,” said Simon Twiston Davies, CEO, CASBAA. “From country-specific panels to discussions on technology and the future of the market, the CASBAA Convention 2011 will satisfy your need for the latest information and insight on every aspect of multichannel TV in Asia.”

Selected panels and sessions at the CASBAA Convention 2011:

China TV at Home and Abroad – As ever, China is a unique market with vast opportunities and massive constraints. Meanwhile, media companies of all stripes are creating new models for new revenues both domestically and internationally.

Made in Malaysia – Malaysia’s multichannel TV household penetration has now hit 55% and yet more changes are in the air as IPTV rollouts become a reality and traditional pay TV services reach deeper into the consumer market.

Over The Top – With online services, is this too much, too far? – Internet TV offers promise and peril for the pay TV industry. This panel will explore players from all sides to review the good and bad of over the top TV.

Japan is Still Open for Business – After the devasting events of earlier this year, Japan is ready to show the world that they have bounced back and are open for business. Find out what’s in store for this resilient country.

Reconfiguring the Future – What technological changes are in store for the broadcasting industry … how will these changes influence the way that viewers consume television content?

The 50 Billion Dollar Bet – Investing in India’s digital carriage and content is again in question.

Trend Intelligence – Looking Sideways – Think differently in a changing branded landscape. Your competitors tomorrow are most likely those who you don’t even know today.

Whose Dollar is it Anyway? – Who runs the show – consumers, brands, agencies, media owners? Meaningful relationships with the newly enfranchised customer.

In addition to a full roster of speakers and panels, CASBAA will also be releasing all-new pay-TV data covering a range of topics from TV connections to advertising to piracy during the Convention and will offer an online Delegates Matching tool to help attendees make new connections with their industry peers.

Representing the diversity of multichannel TV in Asia, the CASBAA Convention 2011 closely examines the evolution of the Asia Pacific market and the driving force behind the new broadcast paradigm – 365 days-a-year with distribution to more than 365 million multichannel TV homes in Asia on a 360° range of platforms and devices.

For more information about the CASBAA Convention 2011, please visit http://www.casbaa.com.

The CASBAA Convention 2011 is generously supported by Leading Sponsor Create Hong Kong, Presenting Sponsor Fox International Channels and Turner Broadcasting, Eurosport, Dolby, Getty Images, ABS, Al Jazeera, APT, AsiaSat, Bloomberg Television, CNBC Asia Pacific, Conax, Deutsche Welle, Discovery Networks Asia-Pacific, Disney Channels Worldwide, ESPN STAR Sports, Fashion One, Fashiontv, Food Network Asia, France 24, GE Satellite, Globecast, HBO Asia, Intelsat, Invest Hong Kong, Irdeto, ITV Granada, Life Inspired, MEASAT, MGM Channel, now TV, Paul, Weiss, Playboy TV International, PwC, RRsat, SES, Sundance Channel/WE tv, Synovate, Time Warner, TRACE, TrueVisions, TV5MONDE, Universal Networks International, Viacom, WarnerTV and YouTube.

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About CASBAA – www.casbaa.com

First established in 1991, CASBAA is the Association for digital multichannel TV, content, platforms, advertising and video delivery across Asia for the past two decades. Spanning 17 geographic markets, CASBAA and its Members reach over 420 million connections through a footprint ranging from China to Australasia, Japan to Pakistan. The CASBAA mission is to promote the growth of multichannel TV and video content through industry information, networking exchanges and events while promoting global best practices. To view the full list of CASBAA members please visit here.

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For enquiries, please contact:

Desmond Chung
PR & Communications Manager, CASBAA
Desmond.chung@casbaa.com
Tel: +852 3929 1712

Adela Chen
Director, Marketing & Communications, CASBAA
adela@casbaa.com
Tel: +852 3929-1711