Demystifying Middle Kingdom Video Services

HONG KONG (18 February 2011) – CASBAA is heading to the Middle Kingdom where the spotlight will focus on Online Video in China on 2 March 2011 at the News Plaza Hotel, Beijing.

As one of Asia’s most dynamic media and communications markets, China has impressed the world with the unprecedented speed with which it has been transformed into a global industry powerhouse. Ever evolving, China has rapidly expanded its TV and communications market to meet the needs of a vast consumer base.

Today, online video ranks as the fifth most popular online diversion for China’s Internet population. An estimated 222 million Chinese, or 65% of China’s online population, spend at least part of their time online watching video. Viewer numbers are expected to grow to an estimated 300 million by the end of 2011.

But what are the challenges for global and domestic video content owners along with technology and service suppliers? Who gets to play? Who gets to pay?

Most importantly, who gets to collect from potentially hundreds of millions of video service connections? Is China just an advertising market or will subscriptions finally trump everything?

“If you are doing business in Asia, you simply cannot ignore the presence and influence of China,” said Simon Twiston Davies, CEO, CASBAA. “With its vast population steadily adopting and adapting to a digital lifestyle, online video consumption continues to increase in volume and complexity.”

CASBAA’s Online Video in China, co-organised with China market specialist CMMI, is where Chinese and global content developers and service providers will share data on issues of vital importance including intellectual property rights, the “Great Firewall” of China and how to monetise ad-supported “No Subscription” services.

A closed door event with limited seats available, delegates will have the opportunity to discuss the potential, challenges, policies and regulations for online video in China.

Among the initial confirmed speakers for Online Video in China are Zu Chen, VP of Content & Chief Editor, Tudou.com; Johannes Larcher, SVP International, Hulu; Jeanette Chan, Partner, Paul Weiss; Graham Kill, CEO, Irdeto; William Pfeiffer, CEO, Tiger Gate; and, Huang Xinquan, Director of Content Cooperation and Marketing, Mobile TV, China Radio International.

For more information, please visit the Online Video in China page on the CASBAA website.

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About CASBAA – www.casbaa.com

CASBAA is the Association for digital multichannel television, content, platforms, advertising and video delivery across Asia. The CASBAA mission is to promote the growth of pay-TV and video content through industry information, networking exchanges and events while promoting global best practices. To view the full list of CASBAA members please visit here.

Click here for CASBAA RSS News Feed.

For enquiries, please contact:

Desmond Chung
PR & Communications Manager, CASBAA
Tel: +852 3929-1712
Email: desmond@casbaa.com

Adela Chen
Director, Marketing & Communications, CASBAA
Tel: +852 3929-1711
Email: adela@casbaa.com

Hong Kong, January 27, 2010 – Representing the diverse stakeholders in the multichannel video delivery market across the Asia Pacific, CASBAA continues to build its profile by welcoming four additional companies to its membership roster: MCOT Public Company Limited of Thailand, Times Television Network of India, Great Wall Industry Corporation of China and Dolby Laboratories of the United States.

“The CASBAA Board of Directors is delighted to welcome four major players into the CASBAA fold,” said Marcel Fenez, Chairman, CASBAA. “MCOT, Times Television Network, Great Wall Industry Corp. and Dolby Laboratories truly represent the range of interests directly influenced by the ongoing development of the multichannel video market in Asia.”

MCOT, a new Patron member of the Association, is a Bangkok-based multi-media company encompassing television stations, including Channel 9 and Modernine, and a burgeoning multi-channel television platform.

Times Television Network – TNN is an English-language, satellite-based news television provider through its Times Now brand and part of media conglomerate Bennett, Coleman and Co. Ltd. TNN also runs several TV channels including Times NOW, ET NOW, Movies NOW and Zoom.

China Great Wall Industry Corp – Established in 1980, CGWIC is the sole commercial organization authorized by the government of China providing satellite launch services. CGWIC also undertakes the international marketing of civilian products and services for China’s space technology and services.

Dolby Laboratories – As an innovator for audio entertainment, Dolby Labs was established by Ray Dolby with noise reduction systems to enhance recorded sound quality. Today, Dolby is synonymous with quality audio for broadcast services throughout the world.

“The addition of these dynamic market makers underlines CASBAA’s reach across multiple industries,” said Marcel Fenez, Chairman, CASBAA. “The technology and geographic impact of the CASBAA Membership continues to grow in line with the influence of the Association’s key messages in the age of multi-platform distribution.”

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About CASBAA – www.casbaa.com
CASBAA is the Association for digital multichannel television, content, platforms, advertising and video delivery across Asia. The CASBAA mission is to promote the growth of pay-TV and video content through industry information, networking exchanges and events while promoting global best practices. To view the full list of CASBAA members please visit here.

Click here for CASBAA RSS News Feed.

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For enquiries, please contact:
Desmond Chung
PR & Communications Manager, CASBAA
Tel: +852 3929-1712
Email: desmond@casbaa.com

Adela Chen
Director, Marketing & Communications, CASBAA
Tel: +852 3929-1711
Email: adela@casbaa.com

HONG KONG (January 26, 2011) – CASBAA’s Thailand in View forum, organised in association with the Satellite Television Association of Thailand, concluded on Thursday, January 20, 2011 with an endorsement of the power of pay-TV by H.E. Abhisit Vejjajiva, Prime Minister of Thailand.

The Prime Minister opened the conference examining the opportunities and challenges affecting the broadcasting sector by championing regulatory change to support the growth of the cable and satellite broadcast industry as a constructive and ethical medium in Thailand. (For a transcript of the Prime Minister’s opening remarks, please click here.)

“We were greatly encouraged to hear H.E. Abhisit Vejjajiva’s whole-hearted support of the growth of cable and satellite TV in Thailand,” said Simon Twiston Davies, CEO of CASBAA. “Even though there remain grey market practices, we are on the right track to creating an environment to foster the future expansion of this dynamic market.”

Speakers agreed that for the phenomenal growth to continue, and for the industry to thrive, ethical business practices and increased transparency were needed to drive local and international investment.

Among issues highlighted during the meeting was the need for a valid licensing process for pay-TV operators and in the appointment of members to the National Broadcasting and Telecommunications Commission. The timely formation of a knowledgeable and responsible NBTC will be crucial.

Industry and government commitments to intellectual property rights were another key concern that will directly affect the future of video distribution in Thailand. With estimated losses in the range of US$241 million due to pay-TV signal theft in 2010, Thailand is second only to India in terms of revenue leakage in Asia.

However, the opportunities for growth are still tremendous. With the goal of full monetisation of the subscriber base, cable and satellite TV penetration currently sits at roughly 50% of all television households in Thailand and is expected to grow rapidly under the right conditions.

“Thailand in View offered an exceptional forum for stakeholders in the country’s broadcasting industry to share their views on the market,” continued Twiston Davies. “It is the goal of CASBAA to continue to provide events and publications where our members can access the information they need to optimise local and international investment in Asia.”

CASBAA’s Thailand in View was generously sponsored by ITV, The Nielsen Company, True Visions and Universal Networks International.

For more information, please visit the Thailand in View Seminar 2011 page on the CASBAA website. For the latest photos from the event, please click here. Download the Thailand in View Executive Summary Report here.

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About CASBAA – www.casbaa.com

CASBAA is the Association for digital multichannel television, content, platforms, advertising and video delivery across Asia. The CASBAA mission is to promote the growth of pay-TV and video content through industry information, networking exchanges and events while promoting global best practices. To view the full list of CASBAA members please visit here.

Click here for CASBAA RSS News Feed.

For enquiries, please contact:

Desmond Chung, PR & Communications Manager, CASBAA
Tel: +852 3929-1712
Email: desmond@casbaa.com

Adela Chen, Director, Marketing & Communications, CASBAA
Tel: +852 3929-1711
Email: adela@casbaa.com

• Digital Matters, Asia’s premier event for online entertainment business dialogue
• Expanded programme to run 24 – 28 May 2011 in Singapore
• Supported by CASBAA, promoting the growth of online video content in Asia

 

SINGAPORE and HONG KONG, 20th January 2011 – Branded Ltd. today announced the launch of Digital Matters 2011, Asia’s first regional forum focusing exclusively on the monetisation of online video content.

Presented in association with Music Matters and CASBAA, Digital Matters 2011 is the symposium for showcasing online innovation, sharing success stories and collaborating with new partners for new business models. The programme incorporates the digital entertainment vertical markets of movies, television, video gaming and advertising.

Mr. Jasper Donat, Co-Founder of Branded and President of Music Matters said, “The battle to dominate in Asian online entertainment is in a dynamic period, with new media players challenging established media might and content providers seizing new online opportunities. The timing to launchDigital Matters couldn’t be better.”

Digital Matters is being produced in association with CASBAA, the industry body for digital multichannel television, content, platforms, advertising and video delivery across Asia. “The rollout of Digital Matters with our partner Branded fits well with CASBAA’s long-term commitment to digital content development and digital distribution across the region,” Marcel Fenez, Chairman of CASBAA and Global Leader, Entertainment & Media Practice, PricewaterhouseCoopers.

The Asian online entertainment revolution will be discussed by the diverse companies that are shaping the future of the online entertainment ecosystem – including content owners, content creators, brand owners, digital marketing mavericks, social media gurus, gaming heroes, online service providers, anddigital advertising front runners.

“Digital entertainment leaders often reference the impact of digital on the music industry as the genesis of the digital entertainment revolution. The co-located Digital Matters and Music Matters conferences give Asian music and video entertainment professionals more opportunity to connect through content,” Mr. Donat continued.

Now in its sixth year, Music Matters is the leading event for key players in the music industry to discuss the business of music. Music Matters 2011 has comprehensive music industry support from across the value chain, including Asian artists, digital music distributors, music labels, promoters and digitalmusic service providers.

Programme
Digital Matters           24 – 25 May 2011
Music Matters           26 – 27 May 2011
Music Matters Live    26 – 28 May 2011

About Branded Ltd.
Branded Ltd. is a leading Asian media and entertainment brand marketing agency. Branded has successfully partnered brands with a number of the world’s leading entertainment attractions including: Walking with Dinosaurs, the Rolling Stones, Coco Lee, Black Eyed Peas, Jamie Cullum, We Will Rock You, James Blunt,
ARTHK, Chicago the Musical and even Barney the Dinosaur.

Branded also have unique experience in the media and technology space having been the exclusive sales agent for the CASBAA Convention since 2003. Branded also created the MediaWorks event in partnership with Haymarket (the publishers of Campaign).

For further information, please refer to www.digitalentertainment.asia.

For Further Information:
Media inquiries Sponsorship inquiries
Diane Powers
Branded
Tel: (852) 2167 8040
Email: diane.powers@brandedasia.com

Konstancija Ruza
Branded
Tel: (852) 2167 8040
Email: stan@brandedasia.com

HONG KONG (January 13, 2011) – CASBAA today announced that the Prime Minister of Thailand, H.E. Abhisit Vejjajiva, will deliver the opening address to CASBAA’s “Thailand in View” pay-TV seminar to be held in Bangkok on Thursday, January 20, 2011 at the Centara Grand & Bangkok Convention Centre at CentralWorld.

“We are delighted to welcome H.E. Abhisit Vejjajiva to this important opportunity to highlight the immense potential for Thailand’s pay-TV industry,” said Marcel Fenez, the Chairman of CASBAA. “The Prime Minister’s participation truly underlines how important the broadcasting sector is to the nation.”

Among the other powerhouse speakers lined up for the one-day conference:

• H.E. Alongkorn Ponlaboot, Deputy Minister of Commerce and Chairman of the Subcommittee, Administration of Creative Economy Policy
• Senator Somchai Sawaengkarn, Chairman of the Committee on Human Rights, Rights and Liberties and Consumer Protection
• Tanawat Wansom, President, MCOT
• Sompan Charmumilinda, Executive Vice Chairman, True Visions
• Todd Miller, Executive Vice President, International Networks, Asia Pacific, Sony Pictures Television
• Manu Sawhney, Managing Director, ESPN STAR Sports
• Sinthu Peatrarut, Managing Director, AGB Nielsen Media Research
• Raymund Miranda, Managing Director, Asia Pacific, Universal Networks International
• Niphon Naksompop, President, Satellite Television Association of Thailand
• Peter Papaioannou, Director of Operations, Video & Cable Solutions, Cisco
• James Ross, Regional Director, ITV
• Chaipranin Visuthipol, President, Advertising Association of Thailand
• Dew Waratangtragoon, Managing Director, GMM Broadcasting

“Thailand in View”, organised in association with the Satellite Television Association of Thailand, will examine the opportunities and challenges affecting the broadcasting sector and how they are altering the national media and communications landscape through changes in broadcasting laws, increased distribution and the fast-growing advertising market.

“It is a rare occurrence to have such a selection of top-level government officials and industry professionals together at one event,” continued Fenez. “This is a clear indication of how seriously the leaders of both government and business take the development of the pay-TV sector in Thailand.” 

For more information, please visit the Thailand in View Seminar 2011 page on the CASBAA website. 

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About CASBAA – www.casbaa.com

CASBAA is the Association for digital multichannel television, content, platforms, advertising and video delivery across Asia. The CASBAA mission is to promote the growth of pay-TV and video content through industry information, networking exchanges and events while promoting global best practices. To view the full list of CASBAA members please visit here.

Click here for CASBAA RSS News Feed.

For enquiries, please contact:
Desmond Chung, PR & Communications Manager, CASBAA
Tel: +852 3929-1712
Email: desmond@casbaa.com

Adela Chen, Director, Marketing & Communications, CASBAA
Tel: +852 3929-1711
Email: adela@casbaa.com

HONG KONG (January 6, 2011) – CASBAA will kick start the new year with its first major event of 2011, the Thailand in View seminar in Bangkok on January 20, 2011 at the Centara Grand & Bangkok Convention Centre at CentralWorld.

Thailand’s newly thriving cable and satellite TV industry has reached more than 50% penetration – with over 10 million connections out of a total of 20 million TV households and with ad expenditure estimated at nearly two billion baht (US$60 million) in 2010. In a country with so much growth potential, however, understanding its regulatory and cultural nuances is essential for any participant to survive, much less thrive.

CASBAA’s Thailand in View seminar, organised in association with the Satellite Television Association of Thailand (STAT), will examine the key issues affecting the broadcasting sector and how they are altering the national media and communications landscape through changes in broadcasting laws, increased distribution and the fast-growing advertising market.

“Thailand is truly one of Asia’s fastest growing markets with seemingly limitless growth opportunities,” said Simon Twiston Davies, CEO, CASBAA. “Our Thailand in View seminar, backed by our newly published Thailand in View report, which is exclusively available to CASBAA Members, will identify the opportunities and what potential hurdles could impede success.”

The day-long Thailand in View meeting has been designed to touch on a variety of important topics including overviews of the country’s pay-TV, satellite TV and news TV markets, with an in-depth analysis of government regulations and their impact on industry growth, advertising potential and distribution models.

Among the powerhouse speakers lined up for the seminar are H.E. Alongkorn Ponlaboot, Deputy Minister of Commerce and Chairman of the Subcommittee, Administration of Creative Economy Policy, Government of Thailand; Senator Somchai Sawaengkarn, Chairman of the Committee on Human Rights, Rights and Liberties and Consumer Protection, Government of Thailand; Tanawat Wansom, President, MCOT; Sinthu Peatrarut, Managing Director, AGB Nielsen Media Research; Chaipranin Visuthipol, President, Advertising Association of Thailand; Niphon Naksompop, President, Satellite Television Association of Thailand; Vilasinee Chivanond, Managing Director, Cable Thai Holdings; and, host Dominique Ullmann, Managing Director, Moving TV.

To complement the seminar, CASBAA will publish the Thailand in View market report in Q1 of 2011. Covering the latest market developments, regulatory and piracy updates and advertising data, the Thailand in View country report will provide all the essential information on the Thailand pay-TV industry at your fingertips.

For more information, please visit the Thailand in View Seminar 2011 page on the CASBAA website. 

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About CASBAA – www.casbaa.com

CASBAA is the Association for digital multichannel television, content, platforms, advertising and video delivery across Asia. The CASBAA mission is to promote the growth of pay-TV and video content through industry information, networking exchanges and events while promoting global best practices. To view the full list of CASBAA members please visit here.

Click here for CASBAA RSS News Feed.

For enquiries, please contact:

Desmond Chung
PR & Communications Manager, CASBAA
Tel: +852 3929-1712
Email: desmond@casbaa.com

Adela Chen
Director, Marketing & Communications, CASBAA
Tel: +852 3929-1711
Email: adela@casbaa.com

HONG KONG (January 3, 2011) – As part of its re-branding initiative, CASBAA has released its 2011 schedule of events and publications and unveiled more flexible web tools to enhance Member resources and user experience.

“As we head into the second decade of the 21^st century, we must ensure that CASBAA remains a central voice for the multichannel video market across the Asia Pacific,” said Simon Twiston Davies, CEO of CASBAA.

“The variety and breadth of the advocacy, information and events provided by CASBAA, along with more timely market and sectoral updates through digital and internet offerings, will enable the Association and its Members to keep pace with the dramatic advances within our dynamic industry.”

With regulatory change almost a constant in markets as diverse as India, Taiwan, Thailand and Singapore, CASBAA’s role as an interface between industry and government has become ever more important.

“As game-changing technologies regularly turn business plans on their heads and person-to-person networking delivers more value than ever to our Membership, the CASBAA programme for 2011 is set to be more central than ever to the diaries of our Members and their guests,” said Twiston Davies.

The CASBAA Calendar 2011 is designed to keep Members informed, enlightened and connected. Anchored by the annual CASBAA Convention, the meeting schedule includes popular quarterly networking Mixers and conferences supported by an increasingly sophisticated Delegate Matching Program to foster industry growth in markets such as India, Singapore, Indonesia, Thailand, China and the Philippines.

Complementing the events Calendar 2011, a comprehensive selection of Member publications will be focused on the multichannel video delivery market including a second edition of the indispensible Regulating for Growthdigest of market regulations, which describes and critiques the regulatory environment for pay-TV in 16 Asia-Pacific markets.

Other CASBAA Member publications for 2011 include the full CEO Sentiment Survey 2011 and the CASBAA-promoted Asian Television Advertising Coalition (ATAC) Subscription TV Advertising 2011 handbook and its supporting website at http://www.casbaa.com/atac; the data-driven Asia Pacific Pay-TV Industry 2010 report supplemented by the Programming and Packaging 2011 analysis of the programming strategies of a dozen leading Asian pay-TV operators.

The publication line-up 2011 also includes exclusive national profiles for CASBAA Members of Thailand, Korea and Australia along with the annual regional CASBAA contacts directory for Members and the quarterly CASBAA Connections Members magazine.

On the digital front, more interactive functions will be introduced as part of CASBAA Online. Among enhancements will be video frame banner ads and pre-roll functions with the implementation of new Forums for six CASBAA Committees, plus one general forum, to facilitate communications and the exchange of views among Members. The next year will also see the roll-out of a CASBAA mobile site where Members can stay connected to the Association – anytime, anywhere. 

Highlights from the 2011 events calendar:

• Ÿ    Thailand in View – A CASBAA Industry Seminar (January 20)
• Ÿ    CASBAA Mixers
• Ÿ    Online Video in China (March 2)
• Ÿ    India Satellite Industry Forum (March 22)
• Ÿ    Philippines Industry Roundtable (April 4)
• Ÿ    CXO Mobility Summit – Digital Content on the Move (May)
• Ÿ    Singapore Satellite Industry Forum (June 20)
• Ÿ    CASBAA Convention 2011 (October 31-November 4)

For more event information: http://www.casbaa.com/events/events-calendar

Highlights from CASBAA’s 2011 publications and reports:

• Ÿ           Australia in View: A Test Bed for Asia
• Ÿ           CASBAA CEO Sentiment Survey 2011
• Ÿ           Packaging & Programming
• Ÿ           Thailand in View 2011
• Ÿ           CASBAA Asia-Pacific Television Directory 2011/2012

For more publication information: http://www.casbaa.com/publications

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About CASBAA – www.casbaa.com

CASBAA is the Association for digital multichannel television, content, platforms, advertising and video delivery across Asia. The CASBAA mission is to promote the growth of pay-TV and video content through industry information, networking exchanges and events while promoting global best practices. To view the full list of CASBAA members please visit here.

Click here for CASBAA RSS News Feed.

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For enquiries, please contact:

Desmond Chung
PR & Communications Manager, CASBAA
Tel: +852 3929-1712
Email: desmond@casbaa.com

Adela Chen
Director, Marketing & Communications, CASBAA
Tel: +852 3929-1711
Email: adela@casbaa.com

CASBAA: New Mission, New Brand

Hong Kong, December 1st 2010 — CASBAA has formally announced re-branding for the Association with the roll out of a refreshed logo, a re-fashioned tagline and a new mission statement.

“With our new look, tagline and mission statement, supported by dynamic animation and flexible web tools, we have re-defined the Association’s identity and direction for the second decade of the 21^st century,” said Simon Twiston Davies, CEO of CASBAA. These communications devices reflect the evolving world of content creation and delivery through a sophisticated expression of the CASBAA brand identity.”

A key driver for the 21^st century brand identity has been the changing shape of the multichannel video delivery market which within a short time will comprise an all-digital range of cable, satellite, mobile, broadband and satellite transmission platforms.

“Newly flexible and measurable advertising opportunities are being launched worldwide almost on a monthly basis,” said Twiston Davies. “Video-on-demand in all its forms (anywhere, anytime, anyhow) supported by linear services is part of our industry’s every day life. CASBAA needs to reflect these new realities.””

With digital content and platforms becoming pervasive, the CASBAA membership now represents 130 Member organizations drawn from 16 markets. ““The shape of the business is changing. We believe our new look and new mission statement are a strong response to a revolutionized multichannel TV and video content industry.””

However, CASBAA’s core mission remains to promote the growth of pay-TV and video content in all its forms through shared information, networking opportunities and targeted events while promoting global best practices. The Association is committed to advancing the prospects for multi-channel industry stakeholders and Asian consumers alike.

For 2011 CASBAA TV has lined up an exciting range of initiatives and industry events to extend its effectiveness in the fastest growing pay-TV markets: China, Korea, Thailand, India, Vietnam, Indonesia, the Philippines and Singapore.

Meanwhile, the Association will continue to fully leverage its long-term relationships with governments and industry as it hosts regular strategic planning and sessions through its diverse committee groups: Advertising & Research Committee; CSR Committee; Mobility/Digital Committee; Operator’s Group; Regulatory & Anti-piracy Committee; Technology Advisory Group; Satellite Industry Committee.

“The essence of CASBAA is reflected through the tagline Inform ∙ Represent ∙ Connect. The colour, the energy and the vibrancy of the new brand symbolizes a new milestone achieved by the Association in the multi-channel TV industry.” said Twiston Davies.

Click here to view the new look of CASBAA @ www.casbaa.com

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About CASBAA – www.casbaa.com
CASBAA is the Association for digital multichannel television, content, platforms, advertising and video delivery across Asia. The mission of CASBAA is to promote the growth of pay-TV and video content through industry information, networking exchanges and events while promoting global best practices. To view the full list of CASBAA members please visit here.

Click here for CASBAA RSS News Feed.

For enquiries, please contact:
Adela Chen
Director, Marketing & Communications, CASBAA
Tel: +852 3929-1711
Email: adela@casbaa.com

New Delhi, November 29th, 2010 — While the Government of India has been aggressively promoting the digitalisation of India’s cable TV and satellite TV sectors, seven powerful industry groups will openly debate their views for the first time ever on a single platform in New Delhi on December 9th 2010.

Tagged Addressable India and coordinated by regional body CASBAA, the meeting will be co-hosted with the Indian Broadcasting Foundation (IBF), the News Broadcasters Association (NBA), the Cable Operators Federation of India (COFI), the MSO Alliance, the DTH Association of India and the IPTV India Forum and supported by the Ministry of Information and Broadcasting (MIB) and the Telecom Regulatory Authority of India (TRAI).

Underwriters of the day-long debate include Oracle Communications (Main Sponsor), Zee Network (Lunch Sponsor), Tata Sky (Coffee Break Sponsor), HBO Asia (Cocktail Sponsor) and Tata Communications (Session Sponsor).

Meanwhile, the forum will feature keynote addresses from Raghu Menon, Secretary of MIB, who will provide “The Digital Vision” and J.S. Sarma, Chairman of TRAI, who will speak on “The Digital Conundrum.” The immediate and long-term commercial concerns of the pay-TV sector will be addressed by Uday Shankar, President of the IBF and CEO, STAR TV India with his take on “Digital Hiccups: Regulating for Growth”.

While recent MIB and TRAI initiatives have fostered renewed “digital” enthusiasm within the pay-TV and communications industries, speakers drawn from the likes of Bharti Airtel, IMCL, Sony, Conax, Tata Sky, Reliance Big Television, Cisco, Zee, Hungama, Oracle, DEN, NDTV, TAM Media Research and Microsoft will further define industry goals and practicalities.

“The underlying purpose of Addressable India is to establish a level of consensus between industry and government on how best to execute on some immensely ambitious plans,” said Simon Twiston Davies, CEO CASBAA.

“Our success will be defined by the ability of the participants to lay out a definable road map for digitally connecting almost 100 million pay-TV homes and building a new communications world for hundreds of millions of Indians. We all have a great responsibility. With consensus we can make a difference.” 

The complete program for “Addressable India” is available for download here.

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About CASBAA – www.casbaa.com
CASBAA is the Association for digital multichannel television, content, platforms, advertising and video delivery across Asia. The mission of CASBAA is to promote the growth of pay-TV and video content through industry information, networking exchanges and events while promoting global best practices. To view the full list of CASBAA members please visit here.

Click here for CASBAA RSS News Feed.

For enquiries, please contact:
Adela Chen
Director, Marketing & Communications, CASBAA
Tel: +852 3929-1711
Email: adela@casbaa.com

During the international CASBAA Convention 2010 General Satellite has agreed about mutual partnership in the sphere of satellite, terrestrial and cable broadcasting with companies from India, Indonesia, Singapore and Philippines.

«CASBAA 2010» is the largest event of South-Eastern Asian region which this year gathered around 1000 participants – operators of satellite and cable television, content providers, platforms and multichannels.

CASBAA is Cable and Satellite Broadcasting Association of Asia. It includes 128 corporations oriented for the Asian region. Among members there are AETN International, Al Jazeera, Arianespace, Asia Broadcast Satellite, AsiaSat, ASTRO, BBC Worldwide Channels Asia, Bloomberg Television, Discovery Networks Asia-Pacific, Disney Media Distribution, Fox International Channels, HBO Asia, Intelsat, Irdeto, ITV , Tiger Gate Entertainment and Turner Broadcasting System Asia Pacific.

Source: http://www.general-satellite.com/news/1289977555