Hong Kong, 16 July, 2009 – The Cable and Satellite Broadcasting Association of Asia (CASBAA) today expressed new concerns over the recent Indian government levy of additional duties on imported set-top box (STB) or cable TV decoders essential in the country’s push for digitalization.

On July 6th, Indian Finance Minister Pranab Mukherjee announced the 5% customs duty on import of STBs, while reducing duty on LCD televisions from 10% to 5%.

The move on STBs, however, may prove detrimental for consumers who will now need to pay more for digital services such as DTH (Direct to Home satellite) and digital cable TV subscriptions.

“While the duty cut on LCDs is welcomed, in the short-to-medium term STB imports will be hit hard and service providers – generators of sizeable tax revenue for the government and employment for millions of Indians – will be forced to review their business models,” said CASBAA.

The trade body estimates the number of digital homes in India is around 16 million out of almost 82 million cable TV connections. Indeed, digital cable TV growth in particular remains woefully slow. The most recent data released by the Telecom Regulatory Authority of India (TRAI) shows 13.09 million digital DTH subscribers and the growth of this relatively new DTH sector could also be hit by the new tax rates.

While lauding Indian entrepreneurship that has been a key to the development of the cable TV and broadcasting sectors into a multi-billion dollar industry, CASBAA notes that multiple taxation levels covering license fees, service taxes, entertainment taxes and VAT on installed equipment within customer premises often accounts for more than 50% of costs to the consumer. “This is more than unhelpful for a sector that underpins India’s digital strategy,” said CASBAA.

CASBAA also believes the government has failed to give full recognition to the broadcast and cable sectors as demonstrated by the on-going disparity between the government approach to the telecoms and broadcast sectors. Imported telecoms equipment is exempt from basic customs duty. However, the basic duties for imported head-end (i.e. switching) equipment for cable TV and satellite TV systems vary from 7.5% to 10%.

In light of Prime Minister’s Office (PMO) policies intended to rapidly digitize broadcast services, and regulator TRAI’s strong recommendations on digitization, CASBAA reckons “tax concessions are essential if digitalization is to receive a fresh impetus. Without doubt, uneven taxes deliver uneven results”.

According to Simon Twiston Davies, CEO of CASBAA, “The broadcast industry still needs government support in the form of a reasonable (and reasoned) tax environment if it is to grow further.” Only then can Indian media and communication companies truly deliver genuine choice at a genuinely competitive market price.

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About CASBAA – www.casbaa.com
The Cable & Satellite Broadcasting Association of Asia (CASBAA) is an industry-based advocacy group dedicated to the promotion of multi-channel TV via cable, satellite, broadband and wireless video networks across the Asia-Pacific. CASBAA represents some 125 member organizations, which in turn serve more than three billion people. Members include Al Jazeera, Amarchand Mangaldas, Asia Broadcast Satellite, AsiaSat, Australia Network, Bloomberg Television, Conax, Discovery Networks Asia-Pacific, Disney-ABC International Television (Asia-Pacific), HBO Asia, IMCL (Hinduja Group), Indian Space Research Organisation, Intelsat, ITV Global Entertainment, KPMG, Macquarie Group, MTV Networks Asia, NBC Universal Networks Asia Pacific, PricewaterhouseCoopers, SES NEW SKIES, Sony Pictures Television International, STAR Group, Tata Sky, Tiger Gate Entertainment, Turner International Asia Pacific, VOOM HD Networks Asia and Zee TV. To view the full list of CASBAA members, please visit here.

Click here for CASBAA RSS News Feed.

For enquiries, please contact:
Rita Vannithone
Director Marketing & Communications, CASBAA
Tel: +852 2854 9940
Email: rita@casbaa.com

Helen Shek
Manager Communications, CASBAA
Tel: +852 2854 9943
Email: helen@casbaa.com

New administrative procedures to create a legally enforceable environment to fight pay-TV piracy in the Philippines have seen a breakthrough settlement by an infringing cable operator in Camarines Sur province.

The settlement was agreed under rules laid down by the Intellectual Property Office of the Philippines (IP Philippines), resulting in a legally binding agreement by the operator, Turtle Cable Co., to exclusively distribute authorized pay-TV content.

Click to enlarge

Notes to CASBAA members:

1. An official apology letter from Turtle Cable has been published today in leading Philippines newspapers, also available for download at here.
2. Click here to view the “New stage in cable piracy battle” press release

Hong Kong, 8 July, 2009 – The Cable & Satellite Broadcasting Association of Asia (CASBAA) and SNL Kagan, a provider of financial and operational information and insight on the global media and communications sector, have announced a joint initiative to provide valuable market information to the broadcast and advertising industry across the region.

The alliance enables CASBAA members to access SNL Kagan’s global multichannel video market data via www.casbaa.com, with further analysis available via CASBAA’s dedicated advertising portal, ‘ATAC’ (http://atac.casbaa.com), which represents the Asia TV Advertising Coalition (ATAC). With 44 subscription-based channels, ATAC represents the majority of regional TV advertising expenditure in Asia Pacific.

Meanwhile, the first edition of CASBAA’s Pan-Regional TV in Asia Sourcebook is also available for download at www.casbaa.com/publications.aspx.

“The alliance with CASBAA provides SNL Kagan clients a unique opportunity to access the vast Asia Pacific market and an unparalleled exposure to the media industry and the people who shape it,” said Ben Reneker, senior analyst for SNL Kagan.

Simon Twiston Davies, CEO of CASBAA, also welcomed the groundbreaking alliance. “With this initiative, CASBAA members and their clients gain immediate access to data and analysis which puts our markets into a global perspective.”

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About CASBAA – www.casbaa.com
The Cable & Satellite Broadcasting Association of Asia (CASBAA) is an industry-based advocacy group dedicated to the promotion of multi-channel TV via cable, satellite, broadband and wireless video networks across the Asia-Pacific. CASBAA represents some 130 member organisations in the pay-TV business, which in turn serve more than three billion people. Patron members include Al Jazeera, Asia Broadcast Satellite, AsiaSat, ASTRO, Australia Network, Bloomberg Television, Discovery Networks Asia-Pacific, Disney-ABC International Television(Asia-Pacific), Genesis Networks, HBO Asia, Intelsat, Irdeto, ITV Global Entertainment, Macquarie Group, MTV Networks Asia, NBC Universal Networks Asia Pacific, NDS, now TV, PricewaterhouseCoopers, Qualcomm MediaFLO Technologies, SES NEW SKIES, SingTel, Sony Pictures Television International, STAR Group, Tiger Gate Entertainment, Tom Group, TrueVisions, Turner International Asia Pacific and VOOM HD Networks Asia. To view the full list of CASBAA members, please visit here.

Click here for CASBAA RSS News Feed.

About SNL Kagan
SNL Kagan is a comprehensive resource for financial intelligence in the media and communications sector, including the broadcasting, cable, entertainment, motion picture, telecom, wireless, satellite, publishing and new media industries. The SNL Kagan suite of products integrates breaking news, comprehensive data and expert analysis into an electronic database available online and updated around the clock. For more information, visit: www.snlkagan.com.

For enquiries, please contact:

CASBAA
Helen Shek / Carmen Mak
Tel: +852 2854 9943
Fax: +852 2854 9530
Email: pr@casbaa.com

SNL Kagan
Monica Jenkins
Press Relations Manager
Tel: +1.434.951.6951
Fax: +1.434.817.5330
Email: mjenkins@snl.com

Hong Kong, 2 July, 2009 – The Cable & Satellite Broadcasting Association of Asia (CASBAA) today made its first release of speakers for the CASBAA Convention 2009, which will be held on November 3rd – 6th at the Grand Hyatt Hotel, Hong Kong.

Themed “Extending your reach”, the CASBAA Convention is the only industry event in Asia to unite leading visionaries and influencers from satellite, cable TV, broadband, content providers, online platforms, telecommunications, technology, advertising and regulatory bodies across Asia’s 14 markets and more than 300 million subscribers.

Already a roster of regional and global industry heavyweights have confirmed as speakers including:

• Ronnie Screwvala, CEO and Founder, UTV Software Communications, India
• David Haslingden, CEO, Fox International Channels and National Geographic Channels Worldwide
• Kim Williams, CEO, FOXTEL, Australia
• Tomoyuki Moriizumi, President and CEO, Jupiter Telecommunications Co, Ltd, Japan
• Eugenio Lopez III, Chairman and CEO, ABS-CBN Broadcasting Corporation, Philippines
• Mark Hollinger, COO, Discovery Communications, USA
• Russell Wolff, EVP and MD, ESPN International, USA
• Tony Worthington, Global Head of Telecoms, Media and Technology, Standard Chartered, UK
  

The three-day programme will cover extensive presentations and CEO dialogues on critical topics such as reaping the dividends from digital broadcasting; the changing role of telecoms operators and advertising trends for broadcast, online and mobile programming platforms.

Meanwhile, the panels will examine the impact of new technologies on media consumption; co-operation between content providers and pay-TV operators to maximize their revenues; pay-TV opportunities in developing markets and the next consumer digital experience.

India and China have always been catching the industry’s most attention because of their huge business opportunities as yet untapped. This year, the Convention will also take an in-depth look of potentials in both markets.

The CASBAA Convention 2009 is sponsored by Arianespace, Bloomberg Television, CNBC, Home Box Office (HBO), Invest Hong Kong, MEASAT, Qualcomm MediaFLO Technologies, NDS Group, Oracle Communications, Paul, Weiss, Rifkind, Wharton & Garrison, Playboy, PricewaterhouseCoopers, Sony Pictures Television (SPT), Synovate, Turner and TV5MONDE.

For more details and registration about the Convention, please visit www.casbaaconvention.com .

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About CASBAA – www.casbaa.com
The Cable & Satellite Broadcasting Association of Asia (CASBAA) is an industry-based advocacy group dedicated to the promotion of multi-channel TV via cable, satellite, broadband and wireless video networks across the Asia-Pacific. CASBAA represents some 120 member organisations in the pay-TV business, which in turn serve more than three billion people. Patron members include Al Jazeera, Asia Broadcast Satellite, AsiaSat, ASTRO, Australia Network, Bloomberg Television, Discovery Networks Asia-Pacific, Disney-ABC International Television(Asia-Pacific), Genesis Networks, HBO Asia, Intelsat, Irdeto, ITV Global Entertainment, Macquarie Group, MTV Networks Asia, NBC Universal Networks Asia Pacific, NDS, now TV, PricewaterhouseCoopers, Qualcomm MediaFLO Technologies, SES NEW SKIES, SingTel, Sony Pictures Television International, STAR Group, Tiger Gate Entertainment, Tom Group, TrueVisions, Turner International Asia Pacific and VOOM HD Networks Asia. To view the full list of CASBAA members, please visit here.

Click here for CASBAA RSS News Feed.

For enquiries, please contact:
CASBAA
Helen Shek / Carmen Mak
Tel: +852 2854 9943
Fax: +852 2854 9530
Email: pr@casbaa.com

Hong Kong, June 24, 2009 – The announcement of two Asia Pacific DTH platforms (Echostar/AsiaSat for Taiwan and VTV/Canal+ for Vietnam), along with a new Asian procurement and launch programme (ABS-2 from Space Systems/Loral & Arianespace), plus an Arianespace launch contract for Singapore/Taiwan’s ST-2 satellite, has reinforced the essential nature of satellites for the Asian communications industry.

During the recent CASBAA Satellite Industry Forum in Singapore, CASBAA and consultancy Euroconsult announced 9% regional market growth for 2008 (click here for download the CASBAA’s “Video in Demand” Asian satellite services report), the highest recorded in the past decade with, according to CASBAA, another six Asia Pacific satellites set to be launched in the next six months. “Satellite services are central to the good health of Asia’s domestic and regional communications industries,” said Simon Twiston Davies, CEO of CASBAA.

Keynoted by Houlin Zhao, Deputy Secretary-General of the International Telecommunications Union (ITU); Romain Bausch, CEO & President of SES S.A. in Europe; Huang Baozhong, VP of China Direct Broadcast Satellite (China DBSat) and Mark Dankberg, Chairman & CEO of Viasat in the US, the CASBAA gathering of global executives was determinedly upbeat as it addressed the most urgent issues facing the worldwide satellite sector.

In his opening remarks, Houlin Zhao of the ITU highlighted the thorny issue of orbital slot co-ordination and satellite signal interference generated by WiMax deployments by 3.5GHz wireless ground systems.

According to Zhao, the ITU has urged “Industry and governments alike to work more closely with the ITU to help resolve the current issues of overcrowding, increasingly lengthy delays imposed by unwieldy co-ordination requirements, and the chronic problem of ‘paper satellites’” – fictitious frequency assignments recorded in the Master International Frequency Register. Zhao later announced that the ITU World Radiocommunication Conference (WRC-11) had been unexpectedly delayed from late 2011 until 2012 in Geneva.

In other sessions, Huang Baozhong of China DBSat noted that Push Video on Demand is China’s latest strategy to increase access to digital content and is preparing for the launch of a new DTH service that could, according to analysts, revolutionize China’s broadcast market.

The health of satellite communications in the face of a global recession remains robust, but it cannot afford to become complacent, according to Romain Bausch of SES S.A.. The satellite industry is not necessarily an “island of prosperity in turbulent seas”, he said.

Meanwhile, Rudy Tanoe, President Director & CEO of Indovision (operating a DTH platform from the newly deployed S-band payload on the Indostar-2/Protostar-2 satellite), commented that Indonesia should have more than one million DTH subscribers in the next 12 -14 months. Nevertheless, the potentially catastrophic problem of pay-TV piracy remains to be addressed.

On the other hand, Vikram Kaushik, MD & CEO of TataSky in India, noted that DTH services could reach 50 million Indian subscribers by 2015 — if satellite capacity is made available. Regulatory constraints remain an issue in many satellite markets, according to several speakers at the CASBAA Satellite Industry Forum.

Addressing the opportunities provided by broadband capacity delivered via satellite, Mark Dankberg of Viasat introduced the ViaSat-1 bird as a potentially “transformational spacecraft” with the capacity to deliver over 100 Gbps to consumers.

“Broadband is about bandwidth, and this will be the new frontier in space,” said Dankberg.

“While this is a challenging economic time, the resilience of the satellite sector and the demand for satellite services is testament to the critical nature of satellites for the distribution of television programming and for enterprise connectivity around the globe,” said David Ball, Regional Vice President Asia-Pacific for Intelsat and Chairman of the CASBAA Satellite Industry Committee.

Links to CASBAA Satellite Industry Forum’s pictures and audio segments are available for download here.

Other reference materials:
1. Launch of ABS-2 by Asia Broadcast Satellite – click here

2. DTH joint venture between EchoStar and AsiaSat – click here

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About CASBAA – www.casbaa.com
The Cable & Satellite Broadcasting Association of Asia (CASBAA) is an industry-based advocacy group dedicated to the promotion of multi-channel TV via cable, satellite, broadband and wireless video networks across the Asia-Pacific. CASBAA represents some 130 member organisations in the pay-TV business, which in turn serve more than three billion people. Patron members include Al Jazeera, Asia Broadcast Satellite, AsiaSat, ASTRO, Australia Network, Bloomberg Television, Discovery Networks Asia-Pacific, Disney-ABC International Television(Asia-Pacific), Genesis Networks, HBO Asia, Intelsat, Irdeto, ITV Global Entertainment, Macquarie Group, MTV Networks Asia, NBC Universal Networks Asia Pacific, NDS, now TV, PricewaterhouseCoopers, Qualcomm MediaFLO Technologies, SES NEW SKIES, SingTel, Sony Pictures Television International, STAR Group, Tiger Gate Entertainment, Tom Group, TrueVisions, Turner International Asia Pacific and VOOM HD Networks Asia. To view the full list of CASBAA members, please visit here.

Click here for CASBAA RSS News Feed.

For enquiries, please contact:
CASBAA
Helen Shek / Carmen Mak
Tel: +852 2854 9943
Fax: +852 2854 9530
Email: pr@casbaa.com

Hong Kong, 1 June, 2009 – A cross-industry Mobile TV CXO Summit organised by the Cable & Satellite Broadcasting Association of Asia (CASBAA) with the Mobile Entertainment Forum (MEF) highlighted the challenges before the successful long-term deployment of economically viable mobile TV platforms in multiple Asian markets.

The CASBAA/MEF Mobile TV CXO Summit 2009 gathered 50 carriers, broadcasters, content providers, ad agencies, clients and technology solution providers in a dynamic interactive environment.

Participants included Bloomberg TV, Brand Tectonics Asia Ltd, Catalist Group, Comcast Int’l Media Group, CSL, Disney-ABC Int’l Television, Dolby, Dish Network L.L.C., Fox Int’l Channels/NGC, Globe Telecom, Huawei, Idea Cellular, InvestHK, i-Pop Networks, Irdeto, itsun limited, KPMG, Mediascape, Microsoft, MTV Networks Asia, NBC Universal, NDS, PCCW, PricewaterhouseCoopers, Sony Pictures Television Int’l, Smart, Speedcast, Sport Five, STAR Group, Turner Int’l Asia Pacific, Viaccess and ZenithOptimedia.

Staged in Hong Kong and sponsored by Dolby, i-POP Networks, Speedcast and Hungama, the Summit examined the linkage between content owners and mobile TV network service providers with their audiences, particularly through the ever-evolving platforms.

The four closely moderated group sessions were moderated by Ringo Chan, VP Asia Pacific, Wireless & Interactive Content Development and Distribution, Turner International; Nick Pilbeam, MD, itsun limited; Pierre Jean Beylier, CEO, Speedcast and Colin Miles, Co-founder and Executive VP, i-POP Networks.

Mobile TV remains an under exploited sector with stakeholders still exploring ways of revenue generation and subsequent revenue sharing. Successful examples of monetizing content were identified as content licensing to handset manufacturers and VOD content for operators, in particular movies.

Also, the balance of power with regards to the “ownership of the consumer” remains in flux. Content providers are interested to know the consumer better in order to create, package, market and price content to meet consumer demand. Unlimited packages and affordable subscriptions are considered key to that aim, with access to customer information from telco to content provider still a challenge. However, a limited number of carriers are willing to share limited data and work with content providers as a way of partnership.

Discussions also focused on standard measurement tools necessary for mobile TV advertising. “The industry needs to build a common currency comparative to television and online media,” was one conclusion.

“The opportunities offered by mobile TV are fast evolving, and the mobile services sector continues with its own remarkable growth pattern. Given a base assumption that for every household with a cable/satellite connection there are at least two mobile phone subscribers (the minimum in India and higher elsewhere) the opportunity remains enormous.” said Marcel Fenez, Chairman of CASBAA.

For more highlights of the Mobile TV CXO Summit, click here.

Click here to view the photograhs.

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About CASBAA – www.casbaa.com
The Cable & Satellite Broadcasting Association of Asia (CASBAA) is an industry-based advocacy group dedicated to the promotion of multi-channel TV via cable, satellite, broadband and wireless video networks across the Asia-Pacific. CASBAA represents some 130 member organisations in the pay-TV business, which in turn serve more than three billion people. Patron members include Al Jazeera, Asia Broadcast Satellite, AsiaSat, ASTRO, Australia Network, Bloomberg Television, Discovery Networks Asia-Pacific, Disney-ABC International Television(Asia-Pacific), Genesis Networks, HBO Asia, Intelsat, Irdeto, ITV Global Entertainment, Macquarie Group, MTV Networks Asia, NBC Universal Networks Asia Pacific, NDS, now TV, PricewaterhouseCoopers, Qualcomm MediaFLO Technologies, SES NEW SKIES, SingTel, Sony Pictures Television International, STAR Group, Tiger Gate Entertainment, Tom Group, TrueVisions, Turner International Asia Pacific and VOOM HD Networks Asia. To view the full list of CASBAA members, please visit here.

For enquiries, please contact:
CASBAA
Helen Shek / Carmen Mak
Tel: +852 2854 9943
Fax: +852 2854 9530
Email: pr@casbaa.com

The ABU, CASBAA and UNICEF are now inviting Asia-Pacific broadcasters and producers to submit entries for the Asia-Pacific Child Rights Award 2009.

The Award, launched in 2001, is given each year for the best television programming on a child rights issue produced in the Asia-Pacific region. It recognizes the efforts of broadcasters in pursuing the production of top-quality children’s programming and better news coverage of children’s issues.

Programmes both for children and about children are eligible and can cover any child rights issue. Entries can include documentaries that detail the plight of children, dramas that help break down stereotypes and discrimination, or animation that teaches and entertains.

Entries must have been broadcast between June 2008 and May 2009 and must be received by 30 June 2009. The Award will be presented during the CASBAA Convention on 3 – 6 November 2009. The winner will be flown to Hong Kong for the ceremony.

Past winners include:

• 2008: I-Witness: Child Beasts of Burden, by Philippine’s GMA Network Inc.
• 2007: Children Left Behind, by Hong Kong’s Jade TVB
• 2006: Conquering the Darkness – The Fight Against Memories of Abuse, by Japan’s Kansai Telecasting Corporation
• 2005: Juvenile Injustice, by Philippine’s ABS-CBN Channel 2
• 2004: Hong Kong Connection: Children In Need, by Radio Television Hong Kong
• 2003: Angels in Prison, by Philippines’ GMA-7 Channel
• 2002: Child Soldiers, by Radio Television Hong Kong
• 2001: Children Will Grow, by Japan’s Mainichi Institute

Eligible Countries include:
Afghanistan, Australia, Azerbaijan, Bangladesh, Bhutan, Brunei, Cambodia, China, Cook Islands, DPR Korea, Federated States of Micronesia, Fiji, French Polynesia, , Hong Kong, India, Indonesia, Japan Kazakhstan, Kiribati, Kyrgyzstan, Korea, Lao PDR, Macau, Malaysia, Maldives, Marshal Islands, Mongolia, Myanmar, Nauru, Nepal, New Zealand, Niue, Pakistan, Palau, Papua New Guinea , Philippines, Samoa, Singapore, Sri Lanka, Tajikistan, Timor Leste, Thailand, Tonga, Turkmenistan, Tuvalu, Uzbekistan, Vanuatu, Viet Nam.

Remarks: This competition is open to all ABU and CASBAA members.

For more information, please visit www.childrightsaward.org or contact kjirathun@unicef.org. Details on the Convention on the Rights of the Child can be found at www.unicef.org/crc.

Note to editors:

Asia-Pacific Broadcasting Union (ABU)
ABU is a non-profit, non-government, professional association of broadcasting organisations, formed in 1964 to facilitate the development of broadcasting in the Asia-Pacific region. It provides a forum for promoting the collective interests of television and radio broadcasters, and engages in activities to encourage regional and international co-operation between broadcasters. It currently has more than 180 members in 56 countries and regions, with its broadcaster members reaching a potential audience of about 3 billion people.
It organises many activities and projects to promote excellence in broadcasting, and to improve programmes, skills and technologies of its members, including the ABU Children’s TV Programme Item Exchange.
www.abu.org.my

Cable & Satellite Broadcasting Association of Asia (CASBAA)
CASBAA is an industry-based advocacy group dedicated to the promotion of multi-channel television via cable, satellite, broadband and wireless video networks across the Asia Pacific.

CASBAA represents some 130 Asia-based corporations, which in turn serve more than 3 billion people. Among the highest priorities for CASBAA is the promotion of free and fair markets, the protection of intellectual property rights and the development of thriving and competitive domestic communications industries.

Other key points of focus for CASBAA in 2009 are the impact of mobile technologies; continuing to engage the regulatory authorities in multiple markets; promoting industry development in India, Indonesia, Thailand and Vietnam among others and promoting the effectiveness of pay-TV as an advertising vehicle.
www.casbaa.com

United Nations Children’s Fund (UNICEF)
UNICEF is on the ground in over 150 countries and territories to help children survive and thrive, from early childhood through adolescence. The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.

www.unicef.org/eapro; www.unicef.org/rosa

For further information, please contact:
ABU (Kuala Lumpur)
Anom Sani:
+ 603 2282-3592
anom@abu.org.my

CASBAA (Hong Kong)
Carmen Mak/Katie Wong
+852 2854 9913
pr@casbaa.com

UNICEF Bangkok
Madeline Eisner
+66 2 356 9406  or +66 8 1 701 4626
meisner@unicef.org

Kritsada Jirathun
+66 2 356 92 49
or +66 8 9 6993240
kjirathun@unicef.org

香港，2009年4月8日 – 亚洲有线与卫星电视广播协会（Cable & Satellite Broadcasting Association of Asia, CASBAA）今日发布其《中日韩三国网络视频现状报告》当中的实况短片《中国网络视频现状报告》的完整版（点击此处），已提供了中文字幕。

《中日韩三国网络视频现状报告》对中日韩网络视频现状进行了全面而深刻的分析研究。CASBAA同时还发布了仅提供予会员的深入分析数据包，充分展示了授权（和非授权！）串流媒体服务给亚洲各国市场带来的巨大冲击。

该数据包含CASBAA实况短片的必要支持文档，内附16家媒体市场创新企业深度分析以及报告摘要等内容。CASBAA会员可访问www.casbaa.com会员区，下载完整数据包。

CASBAA认为，中、日、韩将成为推动网络视频下一轮发展的主力。2012年，中国将以1.9亿宽带入户数量跃升为全球最大的有线宽带市场，届时必将引发更多关注。

CASBAA会员专享数据包中的资料显示，家庭用户占中国互联网用户总数的74.1%，而网吧则以近40%的份额成为青年市场的主力。中国互联网络信息中心（CNNIC）调查显示，约有75%的受访者曾与其他网民共享各种类型的网络视频。

另 外，南韩大概有33.2%的韩国网民习惯在线观看电影，这对于家用DVD和电影行业的打击是毁灭性的。据韩国电影理事会(Korean Film Council) 最近一项调查显示，47%的受访者表示去年曾在网上非法下载电影，并未支付任何费用，或支付每部電影的费用低于50分美元。

CASBAA首席执行官西门‧徐士敦‧戴维斯（Simon Twiston Davies）表示：“相对于中国和韩国电影盗版的泛滥成灾，日本在版权保护方面就做得比较好。传统的付费内容在日本仍然流行。”

不 过，CASBAA数据包中的资料同时显示，随着观众转入网络视频阵营，网络视频广告也成为了一个重要的增长契机。中国最受欢迎的视频共享网站之一土豆网宣 称其2008年上半年的广告收入达到了1129.6万元人民幣（165万美元）。同样吸引大批观众的类似网站还包括日本的Nico Nico Douga（Smiley Smiley video）和韩国的Pandora TV。

最终，中国的网络受众规模将超过发展更为成熟的韩国数字广告市场，但日本市场的复杂性和成熟度将支持其继续增长。

预计2009年中、日、韩三国的网络广告总额将达到103亿美元，并于2012年达到151亿美元。

虽然网络视频服务在版权、法律法规、业务模式等方面还存在诸多不确定因素，但这一新形式也为版权所有人、广播公司、广告商和付费电视运营商提供了无限商机。徐士敦‧戴维斯先生补充道：“电视行业应适时制定新战略，为新客户提供服务。”

本报告由研究机构Tomorrow的首席执行官Mike Walsh为CASBAA编制。

CASBAA会员可点击此处查看CASBAA实况短片《中国网络视频现状报告》。如欲查看CASBAA《中日韩网络视频现状报告》中文精简版概要，可点击此处。

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For English version of the release please click here.

亚洲有线与卫星电视广播协会(CASBAA) – www.casbaa.com
亚 洲有线与卫星电视广播协会（Cable & Satellite Broadcasting Association of Asia, CASBAA）是一个行业性的宣传团体，致力在亚太地区推广有线、卫星、宽频和无线视频网络的多频道电视节目传输。CASBAA代表着付费电视业务的一百 三十多家会员公司，为超过三十亿人口提供服务。赞助会员(Patron member)机构包括AI Jazeera International、Asia Broadcast Satellite、亚洲卫星有限公司（AsiaSat）、ASTRO、Australia Network、彭博电视（Bloomberg Television）、探索亚洲有限公司（Discovery Networks Asia-Pacific）、Disney ABC International Television、HBO亚洲（HBO Asia）、Intelsat、Irdeto、ITV Global Entertainment Ltd. 、麦格理集团（Macquarie Group）、摩托罗拉（Motorola）、MTV Networks Asia、NBC Universal Networks Asia Pacific、NDS、now宽频电视(now TV) 、普华永道会计师事务（PricewaterhouseCoopers）、Qualcomm MediaFLO Technologies、SES NEW SKIES、SingTel、新力影视国际电视（Sony Pictures Television International）、星空传媒（STAR Group）、Tiger Gate Entertainment、Tom Group、TrueVisions、Turner International Asia Pacific及VOOM HD Networks Asia。如欲查看CASBAA会员的全部名单，请按此。

如有任何查询，请联络：
亚洲有线与卫星电视广播协会(CASBAA)
石慧娴(Helen Shek)／麦家敏 (Carmen Mak)
电话: +852 2854 9913
传真: +852 2854 9530
电邮: pr@casbaa.com

TOMORROW
Mike Walsh
电话: +852 91265793
电邮: michael@walsh.net
网址: www.mike-walsh.com

Hong Kong, 1 April, 2009 – The Cable & Satellite Broadcasting Association of Asia (CASBAA) will stage the ninth CASBAA Satellite Industry Forum on Monday June 15th in Singapore at the Four Seasons Hotel. Decision-making executives from the satellite industry drawn from around the world will share their insights and address issues for the APAC market.

Themed “Over the Horizon”, the one day high-powered annual conference will cover critical issues including the future for satcoms technology, the latest business models and the road to profitability; how CEOs are coping with today’s financial challenges; the potential businesses of Ka-band satellite systems and satellite services for mobile users.

At the Forum, Rob Bednarek, CEO, SES New Skies and Mark Dankberg, Chairman & CEO, Viasat will deliver keynote addresses. Other featured speakers include:

• Dr Dumrong Kasemset , Executive Chairman, THAICOM Public Company Ltd
• Vikram Kaushik, MD & CEO, TataSky
• Matteo Altobelli, Marketing Director, Eutelsat
• Richard Denny, SVP, Global Networks and Engineering, Immarsat
• David Ball, Chairman, CASBAA Satellite Industry Committee & Regional VP, AP, Intelsat
• Jay Yass, VP, Business Development, Strategy and Global Marketing, Intelsat
• Pacôme Revillon, MD, Euroconsult
• Rudy Tanoesoedibjo, CEO & President, Indovision Indonesia
• Pranav Roach, President, Hughes India
• Gregg Daffner, President, G3 Global Communications
• Anthony Colucci, VP Marketing and Sales, Space Systems Loral
• Andrew Jordan, President and CEO, SAT-GE
• Tom Choi, CEO, Asia Broadcast Satellite
• Peter Jackson, CEO, AsiaSat

“The new demand for spectrum devoted to HDTV, interactive and broadband TV content is driving the market. The opportunities, for both FSS and DTH, are enormous,” said Simon Twiston Davies, CEO of CASBAA. “On top of this, the industry also expects to see new demand emerging from still undeveloped video services such as mobile TV and the further deployment of VSAT networks.”

The CASBAA Satellite Industry Forum 2009 is sponsored by Arianespace.

For registration and more details about the CASBAA Satellite Industry Forum, please visit: http://www.casbaa.com/satellite_industry_forum.aspx

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About CASBAA – www.casbaa.com
The Cable & Satellite Broadcasting Association of Asia (CASBAA) is an industry-based advocacy group dedicated to the promotion of multi-channel TV via cable, satellite, broadband and wireless video networks across the Asia-Pacific. CASBAA represents some 130 member organisations in the pay-TV business, which in turn serve more than three billion people. Patron members include Al Jazeera International, Asia Broadcast Satellite, AsiaSat, ASTRO, Australia Network, Bloomberg Television, Discovery Networks Asia-Pacific, Disney-ABC International Television, HBO Asia, Intelsat, Irdeto, ITV Global Entertainment Ltd., Macquarie Group, Motorola, MTV Networks Asia, NBC Universal Networks Asia Pacific, NDS, now TV, PricewaterhouseCoopers, Qualcomm MediaFLO Technologies, SES NEW SKIES, SingTel, Sony Pictures Television International, STAR Group, Tiger Gate Entertainment, Tom Group, TrueVisions, Turner International Asia Pacific and VOOM HD Networks Asia. To view the full list of CASBAA members, please visit here.

For enquiries, please contact:
CASBAA
Helen Shek / Carmen Mak
Tel: +852 2854 9943 begin_of_the_skype_highlighting              +852 2854 9943      end_of_the_skype_highlighting
Fax: +852 2854 9530
Email: pr@casbaa.com

Hong Kong, 31 March, 2009 – The Cable & Satellite Broadcasting Association of Asia (CASBAA) today announced a groundbreaking TV industry initiative to generate new revenue streams as part of a unified channel and network strategy. The initiative is designed to demonstrate the effectiveness of using Regional TV channels to reach audiences most likely to maintain spending in an economic downturn.

According to CASBAA, this is the first time the Pan Regional TV channels in Asia have worked together to create a single voice to reach clients and agencies on the benefits of the medium rather than on an individual channel basis.

Top regional media planners are working with CASBAA’s advertising team to develop the strategy for Regional TV to move forward. The initiative is supported by a comprehensive marketing plan.

To kick start the project, the Pan Asian Regional TV Sourcebook will be published at the end of May and supported by an online presence and a commercially oriented website providing advertisers and agencies with essential marketing information and media sales kits.

Major stakeholders in the project are CNN and Cartoon Network, Discovery Networks Asia-Pacific, Sony Entertainment Television, National Geographic Channel and FOX Networks, STAR TV, BBC Global Channels, CNBC Asia, Bloomberg Television and Australia Network.

“The year 2009 will be a tough year for the region‘s marketing industry. Planners are already focused on maximizing reach and share of voice by utilizing the tried and tested medium of TV,” said Julie Petersen, the CASBAA advertising consultant. “This is a time of great opportunity as well as challenge.”

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About CASBAA – www.casbaa.com
The Cable & Satellite Broadcasting Association of Asia (CASBAA) is an industry-based advocacy group dedicated to the promotion of multi-channel TV via cable, satellite, broadband and wireless video networks across the Asia-Pacific. CASBAA represents some 130 member organisations in the pay-TV business, which in turn serve more than three billion people. Patron members include Al Jazeera International, Asia Broadcast Satellite, AsiaSat, ASTRO, Australia Network, Bloomberg Television, Discovery Networks Asia-Pacific, Disney-ABC International Television, HBO Asia, Intelsat, Irdeto, ITV Global Entertainment Ltd., Macquarie Group, Motorola, MTV Networks Asia, NBC Universal Networks Asia Pacific, NDS, now TV, PricewaterhouseCoopers, Qualcomm MediaFLO Technologies, SES NEW SKIES, SingTel, Sony Pictures Television International, STAR Group, Tiger Gate Entertainment, Tom Group, TrueVisions, Turner International Asia Pacific and VOOM HD Networks Asia. To view the full list of CASBAA members, please visit here.

For enquiries, please contact:
CASBAA
Helen Shek / Carmen Mak
Tel: +852 2854 9943
Fax: +852 2854 9530
Email: pr@casbaa.com