Hong Kong, 16 October 2008 – “Creative, debative, innovative, entertaining!” That’s the headline for the CASBAA Convention 2008 conference session “The New Media Plan – A Roadmap to 2012″ and part of the The Advertising Experience’ on October 30th in Hong Kong.
Through case studies and dynamic presentations from media owners and the advertising sector’s thought leadership, ‘The Advertising Experience’ at the CASBAA Domes in West Kowloon, Hong Kong highlights the “must haves” for today’s advertising world, and the essential changes for tomorrow’s media through five “Quick Fire” snapshot presentations.
With a curtain raiser by Bill Roedy, Chairman & CEO, MTV Networks International (MTVNI), this will ensure a compelling debate between Linda Kovarik, Regional Creative Director, Coca-Cola Asia Pacific; Jonathan Ellis, SVP Advertising Sales, STAR Group; Nick Burfitt, Global Head of Return Path Data Service, TNS Media Research; Chris Jaques, CEO, M&C Saatchi Asia and Frederick Saurat, the co-founder of European mobile advertising media specialists, The TMSway.
Opening the morning will be Mark Patterson, CEO, GroupM Asia Pacific with insights on pay-TV advertising followed by a case study analyzing the value of a new generation pay-TV advertising tool “interactive advertising” presented by Lindsay Servian, MD, Advertising and Interactive Services, PCCW.
Meanwhile, CASBAA also announced the revamp of its one-stop ‘Power of Pay TV’ portal www.thepowerofpaytv.com, a dedicated website for advertisers, media planners and buyers featuring pay-TV country data covering 15 markets as well as successful case studies of recent pay-TV campaigns. The website also highlights the latest Asian market dynamics as well as related pay-TV analytics.
According to CASBAA, household penetration for pay-TV now stands at almost 300 million households across the Asia-Pacific, or 43% of all TV households. With the unique competitiveness of pay-TV platforms over traditional advertising media such as print and free-to-air TV, more and more marketers and advertisers recognize the benefit of reaching target markets with far greater efficiency.
“Since the launch of the ‘Power of Pay TV’, CASBAA has been working closely with our broadcaster, platform operator and research agency partners to track pay-TV advertising performance,” said Simon Twiston Davies, CEO of CASBAA.
“Our sector is receiving a growing, positive response from agencies and advertisers who regard pay-TV platforms of all kinds (cable/satellite/IPTV and mobile) as the next generation tools for brand building” added Twiston Davies.
For the full agenda and further information on the CASBAA Convention 2008, please visit www.casbaaconvention.com.
###
About CASBAA – www.casbaa.com
The Cable & Satellite Broadcasting Association of Asia (CASBAA) is an industry-based advocacy group dedicated to the promotion of multi-channel TV via cable, satellite, broadband and wireless video networks across the Asia-Pacific. CASBAA represents some 130 member organisations in the pay-TV business, which in turn serve more than three billion people. Patron members include Al Jazeera International, Asia Broadcast Satellite, AsiaSat, ASTRO, Australia Network, Bloomberg Television, Chunghwa Telecom, Discovery Networks Asia, Disney ABC International Television, Genesis Networks, Granada International/ITV Worldwide, HBO Asia, Intelsat, Lionsgate, Macquarie Group, Qualcomm MediaFLO Technologies, Motorola, MTV Networks Asia Pacific, NDS, Nokia, now TV, PricewaterhouseCoopers, SES NEW SKIES, SingTel, Sony Pictures Television International, STAR Group, TrueVisions, Turner International Asia Pacific and VOOM HD Networks Asia. To view the full list of CASBAA members, please visit here.
For enquiries, please contact:
CASBAA
Helen Shek / Carmen Mak
Marketing Communications
Tel: +852 2854 9943
Fax: +852 2854 9530
Emai: pr@casbaa.com