29-08-2012: Despite a dazzling array of alternatives to pay-TV services, people are simply not cord-cutting and are instead increasingly getting more from their services, notably making more use of social TV, according to the first data from Ericsson ConsumerLab’s TV & Video Consumer Trend Report.
The survey—based on data collected in Brazil, Chile, China, Germany, Italy, Mexico, South Korea, Spain, Sweden, Taiwan, UK and the US—found fundamentally that even though viewing behaviours and demands are changing, only 7% of consumers indicate a willingness to reduce their TV subscriptions in the future.
Instead of looking to cut out TV services, viewers are actually more willing pay more for an enhanced viewing experience: 41% of consumers say they are willing to pay for TV and video content in HD. More than half of consumers want to be able to choose their own TV and video content, with on demand capability the most popular of the ‘would pay for’ services.