June 21, 2012 by John Moulding
250,000 people watch Sky Sports using Sky Go
Mike Darcey, Chief Operating Officer at BSkyB, has admitted that for the first time in his life at Sky (he joined in 1998), the Pay TV operator has fallen behind what consumers are demanding because of the need to make content available in so many ways, whenever they want it. Speaking at ‘The Future of Entertainment Summit’ in London yesterday, he declared: “We have always felt that we were ahead of the consumer, and we brought things to market early like Sky+ [the PVR]. It was our job to explain to consumers why they needed them. But today customer expectations of what they should be able to do with their content have caught up and run ahead of us and as an industry we are trying to catch up.”
Giving an example, Darcey said Sky customers are asking why they cannot take their content off their Sky+ recorder and take it with them on the train on another device. “We know it is a reasonable question but it is just hard to achieve,” he explained. “There are a lot of technology and rights issues to get right. So we have gone from being ahead to being behind consumers and we all have lots of work to do just to answer the questions they are posing for us today.”
Read more: http://www.v-net.tv/finally-consumers-are-ahead-of-us-admits-sky-coo/
