News Views

23 January, 2014

News Views

Welcome to News Views, CASBAA’s news round-up culled from sources across the industry for the week ending Jan 23th. Curated by CASBAA, News Views keeps you in the loop. We always value your feedback, so tell us what you think!

Christopher Slaughter

Christopher Slaughter

CEO

In case you missed it, the trouble started when market research firm NPD Group issued a report endorsing the common wisdom that premium TV channels are losing subscribers, while SVOD operators are gaining them. Perhaps predictably, this didn’t go down too well, particularly with the channels mentioned by name in the report. After challenges from HBO, Showtime, and Starz, NPD issued a “data clarification” and pulled the report from its website. None of which stopped Netflix from indulging in the snark as it announced higher-than-expected earnings.
Jill Grinda

Jill Grinda

Executive Vice President

We all know that Australian pay TV platforms have ARPUs to die for… but can they get any bigger? According to research firm IBISWorld the industry has grown at an annual rate of 8.3% since 2009 due to rising subscription fees, new digital services, rising ad revenue, new subscribers and reduced churn. Despite increasing competition from online channels, the report forecasts that Australian pay-TV industry revenue will grow at an annualised 3% to $6.1 billion in 2018-19. Happy Australia Day!
Sara Madera

Sara Madera

Director, Member Relations & Marketing

Want your content to be bigger than Grumpy Cat? Check out The Six Things That Will Make Stories Go Viral. Turns out, not much has changed since Aristotle’s time: positivity, excitement, emotion (the more the better), social currency (didn’t you want to be one to discover Prancercise?), a memory inducing trigger (explains why lists are so popular)— and most importantly—the quality of the story (and the storytelling).
Christopher Slaughter

Christopher Slaughter

CEO

Branded content has been around for long time, but it’s been picking up momentum lately. Putting branded content deals together isn’t easy, though, which is why Viacom has announced a new specialist division for branded content. And in case you wondered whether embedding brands in TV shows actually works, a recent report in the Ivey Business review offers a compelling case study: Mad Men and Lucky Strike.
Jill Grinda

Jill Grinda

Executive Vice President

As we move into the year of the horse, the pay TV market gallops ahead according to data from ABI Research. The global pay-TV market reached 903.3 million subscribers in 2013, generating US$249.8 billion in service revenue. A major portion of that growth from IPTV operators with 18.5% YoY in 2013 to 92 million subscribers with a total of US$37.2 billion in revenue. Cable TV subscribers in Western Europe and North America declined around 1% and 1.5% respectively in 2013, however, cable TV markets in Asia-Pacific continued to contribute to global cable TV market growth, which is expected to reach a total of 634.5 million subscribers in 2019. Kung Hei Fat Choy!

Desmond Chung

Associate Director, PR & Communications

Who knew a 50-something, blonde, alternative-lifestyle, stand-up comedian from the US would resonate so well in China? Circumventing the difficulties of getting foreign programmes shown on Chinese TV, the Ellen DeGeneres Show is now available on China’s Sohu Video, making it the first U.S. daily talk show to be carried in the country.
Some additional links you might be interested in:

17 January, 2014

News Views

Welcome to News Views, CASBAA’s news round-up culled from sources across the industry for the week ending Jan 17th. Curated by CASBAA, News Views keeps you in the loop. We always value your feedback, so tell us what you think!

Christopher Slaughter

Christopher Slaughter

CEO

It’s the start of a new year, and that means pundits across the planet have been getting their crystal balls out and polishing them up. I’ve always liked the slightly snarky counter-prediction prediction pieces, myself, but there are plenty more straight-forward prediction lists out there… including one from CASBAA member Bengt Jonsson of Irdeto…!

Desmond Chung

Associate Director, PR & Communications

Time Warner Cable recently shot down an acquisition offer from Charter Communications with CEO Rob Marcus stating: “Here’s what happened: We didn’t put our house up for sale, and we got a knock on the door and someone made a low-ball offer.” You know…I couldn’t have said that any better myself!
Jill Grinda

Jill Grinda

Executive Vice President

Sigh….how romance changes… for couples split by distance, two screens blink as one…lovers once took solace in sharing the same big sky and now they take it in sharing a little screen kilometers apart. Couples still want to watch TV together. And of course, where there are shared viewing experiences, there are commitments, and the merest brush with an unwatched episode is adultery. Then I defy you, stars!
John Medeiros

John Medeiros

Chief Policy Officer

At the recent Consumer Electronics Show in the USA, there was a lot of discussion of the pros and cons of the “app economy.” Content providers and pay-TV platforms have overlapping and sometimes competing interests when it comes to apps, but this article doesn’t even mention the elephant in the room — apps that deliver pirated program streams!
Sara Madera

Sara Madera

Director, Member Relations & Marketing

Is Netflix a vision of the future or a sign of the past? If you are talking about potentially streaming or developing 4K content, then they may be shaping the industry…but only if they can get the rights. Many Netflix customers are frustrated by the lack of streaming movies now available, and now they have to wait for selected DVDs to be mailed, yet again. With less companies willing to sell rights to the once online-start-up-now-giant, this Bloomberg Opinion piece wonders if the good days of streaming are behind us.
Jill Grinda

Jill Grinda

Executive Vice President

Are we on the edge of a mass exodus from pay-TV services to online substitutes? Apparently not, according to recent research undertaken by The Diffusion Group in the US. The research concludes that 88% of adult broadband users subscribe to an incumbent pay-TV service. However it’s important that pay-TV operators execute on their promises to deliver the types of video experiences desired by millennials.
Jane Buckthought

Jane Buckthought

Advertising Consultant

Happy New Year! What better way to start 2014 than with a new buzz word for something we have all been trying to achieve – finding the perfect way “to get a brand in front of consumers?” Getting reach means ever-more competition for space, while achieving a depth of engagement means being interesting or relevant enough for the audience to be bothered to look.
John Medeiros

John Medeiros

Chief Policy Officer

The business model of online piracy is discussed in a fascinating pair of interviews on the torrentfreak website with an admitted (but anonymous) pirate uploader. Of course he disingenuously blames piracy on the content company “dinosaurs” – the fact that people like Kim Dotcom make big money from piracy has nothing to do with its spread…
John Medeiros Discovery Communications has promoted JB Perrette to the role of president of Discovery Networks International. Watch his session from the CASBAA Convention 2013, here.
Some additional links you might be interested in:

20 December, 2013

News Views

Welcome to News Views, CASBAA’s news round-up culled from sources across the industry for the week ending Dec 20th. Curated by CASBAA, News Views keeps you in the loop. We always value your feedback, so tell us what you think!

Christopher Slaughter

Christopher Slaughter

CEO

According to global consultancy EY (the company formerly known as Ernst & Young), consumers will dictate the future of television. In a report entitled “The Future of Television”, six key trends are identified that EY says will shape the future of our industry. There are a lot of insights in the report along with phrases like “preference-optimised environment” and “synergistic experiences”… definitely a “long read.”
Jill Grinda

Jill Grinda

Executive Vice President

Today’s modern society has successfully proven age-old adages wrong – that one CAN be too rich and too thin and you really CAN have too much of a good thing. Or can you? Netflix released results of a study it funded which found that 61% of respondents said that they regularly binge watched shows (meaning two to three episodes of a single series in one sitting) and that 73% “have positive feelings towards binge streaming TV.”
John Medeiros

John Medeiros

Chief Policy Officer

OTT is Hard to Monetize in Vietnam, too. Vietnam’s “ITC News” provided an interesting survey of OTT apps being distributed by pay-TV players in that country. Have a look at this translation.
Sara Madera

Sara Madera

Director, Member Relations & Marketing

Twitter seems to have learned from its social media frenemy Facebook, from more strategic growth to IPO offerings. But will that mean that their movie will be better too? One thing’s for sure anyway – Hatching Twitter: A True Story of Money, Power, Friendship and Betrayal is already a juicier title!

Desmond Chung

Associate Director, PR & Communications

The buzz appears to be firmly back on Facebook now – at least when it comes to monetizing social media’s wide ranging appeal. Facebook’s auto-play video ads are attracting marketing niches already invested in online video—from entertainment (movies, particularly) to automotive to consumer-packaged goods to retail. But will tune-in TV marketers end up “liking” this platform as much? I guess we’ll have to tune-in to find out!
Philippines in View

Philippines in View

Join CASBAA for our first event of the new year and delve into the dynamic broadcasting market in the Philippines with industry experts from across the region representing networks, platforms, research, sales, associations and more! Register now to take advantage of regular rates until January 14, 2014. 15% of all proceeds will also be donated to Habitat for Humanity in the Philippines to aid rebuilding efforts following the devastation from typhoon Haiyan.
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Santa’s helpers are busy for the holidays and won’t be able to send your CASBAA newsletters for the next two weeks. But check your inbox in the New Year for the return of your weekly dose of CASBAA!

13 December, 2013

News Views

Welcome to News Views, CASBAA’s news round-up culled from sources across the industry for the week ending Dec 13th. Curated by CASBAA, News Views keeps you in the loop. We always value your feedback, so tell us what you think!

Christopher Slaughter

Christopher Slaughter

CEO

What we used to call an “article” is — in these Twitterifying times — now referred to as a “long read”… as in “tl”. But if you have the attention span, The New Republic recently accused Netflix of waging a war on mass culture.  Despite the slightly breathless headline, it’s a fairly thoughtful piece, and author Tim Wu (a professor at Columbia Law School, focusing on media) manages to work in references to Nabokov, Steinbeck… and “I Love Lucy.”
Jill Grinda

Jill Grinda

Executive Vice President

Few have been able to put a price tag on the cost to the industry of a la carte programming, but Needham & Co. media analyst Laura Martin took a stab at it in her study. The report based on the US market finds that a la carte TV pricing would cost the industry billions of dollars.
John Medeiros

John Medeiros

Chief Policy Officer

UK Police have been working hand-in-hand with creative industry reps to address the problem of pirate websites using piracy to drain the life force out of content creation. D’ya think we could get some Asian police forces interested in being so pro-active?
Christopher Slaughter

Christopher Slaughter

CEO

Get ready: delivering more content digitally is going to cost a LOT more. ESPN’s Kelly Cooke, the co-chair of CASBAA’s OTT Committee, pointed out this article on recent predictions from PwC that digital content will account for 87% of new spending at media companies over the next five years.
Sara Madera

Sara Madera

Director, Member Relations & Marketing

Discovery Communications is looking to rewrite the script with Scripps with reports emerging of a bid in the US for non-fiction television specialist Scripps Networks Interactive.

Jane Buckthought

Advertising Consultant

From great expectations to managing our expectations, GroupM has downgraded its 2014 ad-spend forecast from 5.1 per cent growth initially projected back in August to 4.6 per cent due to persistent economic sluggishness in a number of markets. China remains the largest single source of ad spending growth, accounting for 37 percent of new dollars in 2013 and a projected 31 percent in 2014.

Desmond Chung

Associate Director, PR & Communications

My dream of a speedy daily commute is evaporating in front of my eyes. With a 133% surge in mobile and tablet video views in the past year, I can only assume the number of slow walking, and totally-oblivious-to-the-fact-that-there-are-other-people-in-the-world pedestrians is only going to increase!
Some additional links you might be interested in:

29 November, 2013

News Views

Welcome to News Views, CASBAA’s news round-up culled from sources across the industry for the week ending Nov 29th. Curated by CASBAA, News Views keeps you in the loop. We always value your feedback, so tell us what you think!

Christopher Slaughter

Christopher Slaughter

CEO

And you were worried about the turkey coma dulling your senses? Thanksgiving is a day when more than 100 million Americans will observe the most honored of traditions: gathering with family and friends to watch as many as 15 straight hours straight of TV. Hmmm…it’s not the pecan pie affecting waistlines, methinks!
Jill Grinda

Jill Grinda

Executive Vice President

How tweet it is! According to Dan Biddle, Twitter UK’s head of broadcast partnerships, there are now a billion tweets sent every two days on the microblog service. In peak hours, 40% of all tweets sent are about television, while over 90% of the public online conversations about television are on Twitter.
John Medeiros

John Medeiros

Chief Policy Officer

Old War Heats Up: The Aussie Free TV industry is busy slandering pay-TV again. “They want to take away SPORT from the PEOPLE……” Give me a break. For some reason, Australia is the only country in this hemisphere where the dialogue on TV regulation is marked by such sophomoric outbursts.
Jill Grinda

Jill Grinda

Executive Vice President

Share and share alike? The European Commission is expected to launch a formal competition inquiry into whether “absolute territorial protection clauses” break competition law. Last year, the European competition commissioner sanctioned a fact-finding mission to see whether barriers to cross-border content warranted anti-trust inquiry and possible enforcement of action.
John Medeiros

John Medeiros

Chief Policy Officer

Note to Operators: Move Faster! A senior exec of member company Viaccess-Orca spoke out at a symposium in London, describing how Netflix killed Blockbuster by changing the rules of engagement with consumers. Pay-TV operators need to move faster, he said, to adapt and roll out multiscreen offerings, to avoid parallel shifts away from Pay-TV.

Desmond Chung

Associate Director, PR & Communications

Just in time for the holiday shopping season, Bloomberg reports Intel has set an asking price of $500M for the assets of its would-be Web TV service, and is hoping to reach a deal by year’s end. So if you are looking for a stocking stuffer…have we got a deal for you!
Some additional links you might be interested in:

22 November, 2013

News Views

Welcome to News Views, CASBAA’s news round-up culled from sources across the industry for the week ending Nov 22nd. Curated by CASBAA, News Views keeps you in the loop. We always value your feedback, so tell us what you think!

Christopher Slaughter

Christopher Slaughter

CEO

It looks like computer chip manufacturer Intel might be getting out of the TV business — before they ever really got into it.  Recent reports had suggested there was trouble afoot at the chipmaker’s OnCue project, which had aimed to set up an OTT service.  Now Intel Chairman Andy Bryant has told an investor conference that the company “…seemed to have lost its way.”
Jill Grinda

Jill Grinda

Executive Vice President

Wheel back the crash cart – vital signs looking strong! The cable industry is not a “dying business” but has a promising future, despite the rise of OTT services such as Netflix, according to Cable Europe executive chairman Matthias Kurth.
Jenny Setnicker

Jenny Setnicker

Head of Advertising Development

Word-of-mouth is most potent form of advertising among Filipinos, Nielsen says. But TV, magazine and newspaper — remain the most trusted forms of paid advertising across Southeast Asia.
Jill Grinda

Jill Grinda

Executive Vice President

It looks like BRIC is providing the building blocks for global subscription pay TV growth as the number of pay-TV subscribers worldwide topped 886.5 million at the end of the third quarter. For more concrete evidence of this, BRIC countries will account for 68 percent of total net additional subscribers by 2018.
Sara Madera

Sara Madera

Director, Member Relations & Marketing

In an effort to help empower a sizeable segment of the population in South Asia, Google India has developed a campaign to teach and encourage women to use the internet. It’s been proven that education is a way out of poverty, and providing women access to knowledge can not only better their lives, but their family’s lives and their country’s outlook as well.

Desmond Chung

Associate Director, PR & Communications

If television today is an all-you-can-eat buffet, then those crazy young ‘uns are bringing their Tupperware containers to the table and loading up on their favourite dishes! Stats show that 24% of 16-24s download a TV series and binge watch entire seasons in one sitting, while another 52% say they watch at least two episodes at a time.
Some additional links you might be interested in:

15 November, 2013

News Views

Welcome to News Views, CASBAA’s news round-up culled from sources across the industry for the week ending Nov 15th. Curated by CASBAA, News Views keeps you in the loop. We always value your feedback, so tell us what you think!

Christopher Slaughter

Christopher Slaughter

CEO

Love him or loathe him, it’s sort of hard to ignore analyst-turned-editor Henry Blodget and his five-year-old Business Insider website.  Now Blodget is getting back into research, presenting a substantial slide deck on “The Future of Digital”, which (perhaps unsuprisingly) leads to the conclusion that mobile is the only media growing.  Interesting data in the deck, including a taunt to the TV industry: “Bigger they come, harder they fall.”
John Medeiros

John Medeiros

Chief Policy Officer

Dear Government: Butt Out. A veteran HK journalist offers a view (in China Daily!) that is worthy of more attention by Asia’s governments: that the justifications for heavy government intervention in broadcasting policy have vanished, as pay-TV and the internet have multiplied communication channels available to every viewer. “Why should you need a license for a broadcast station, when you can set up a newspaper by filling in a form and a website with no formalities at all?”
Jill Grinda

Jill Grinda

Executive Vice President

Asian OTT reaches Europe: Zee-TV is making its Ditto TV OTT service, including 17 channels, available in the UK. It’s the first example of a specific, legal, stand-alone Asian OTT offering in Europe that we’re aware of. Go Asia!
Christopher Slaughter

Christopher Slaughter

CEO

As those of us with children know, there is nothing more tyrannical than a kid with a TV remote control in its hands. Except, maybe, a kid with a tablet and a WiFi connection. Which means, of course, that there is definitely a battle for viewership of children’s programming online taking place.
John Medeiros

John Medeiros

Chief Policy Officer

File This Under “Yeah, Right”: Baidu’s posted response to the US$50 million suit lodged against it for copyright violations: “We have always prioritized copyright protection.” I have a bridge to sell you, Baidu………
Jill Grinda

Jill Grinda

Executive Vice President

It’s time to play nice in the sandbox for FTA and pay-TV in Australia! The lack of cooperation between Free TV and the Pay TV is hurting television as a medium, says Match Media’s John Preston.

Sara Madera

Director, Member Relations & Marketing

Despite the old adage, silence isn’t always necessarily golden. A hearing-impaired reader in Singapore has written a letter in The Straits Times calling on service providers, including TV platforms and cinemas, to provide the deaf community greater accessibility to media content.

Desmond Chung

Associate Director, PR & Communications

Is this a case of keeping your friends close and your enemies closer? US online entertainment service Hulu is now reported to be in talks to integrate the platform with established pay-TV operations. While talks are still in the early stages, only time will tell if this turns out to be an unholy alliance or a marriage made in heaven!
Some additional links you might be interested in:

31 October, 2013

News Views

Welcome to News Views, CASBAA’s news round-up culled from sources across the industry for the week ending Oct 31st. Curated by CASBAA’s staff, News Views carries on in the tradition of Market Watch to keep you in the loop. We always value your feedback, so tell us what you think!

John Medeiros

John Medeiros

Chief Policy Officer

In India, TRAI’s Chairman Rahul Khullar has made a name for himself as a firm and decisive advocate for policies he favors. He told CASBAA a couple of months ago that driving digitization of the Indian cable industry was within his agency’s authority, and he intended to proceed full speed ahead. He’s also been a tenacious advocate of the 12-minute ad cap for TV channels, which has met a lot of criticism within the industry.
Sara Madera

Sara Madera

Director, Member Relations & Marketing

Is this the end of childhood? Following the banning of tag and playing ball in schools in the US, a popular cartoon in China, accused of being too violent, is being forced to tone down its content. This month the state broadcasting authority announced plans for stricter limits on violence in animated television shows and producers have promised to ensure that cartoons “promote good and lash out at evil” and “advocate social morality and family virtues”.
Jenny Setnicker

Jenny Setnicker

Head of Advertising Development

Are we still watching TV? Statistically, we are watching more television content and from a growing range of multi-devices. While we’re gravitating to digital platforms and social networks, what is deemed popular is being produced by large entertainment companies. A comforting note that TV networks remain kings of content.
Jane Buckthought

Jane Buckthought

Advertising Consultant

Nielsen’s latest data of Ad Spend for 1H 2013 shows growth of 3.5% globally with Asia Pacific tracking at a healthy 6.4% increase Y.o.Y. Indonesia, China and the Philippines all contributed to double-digit ad growth in Asia-Pacific for the first half of 2013, with expenditures reaching $51 billion.
John Medeiros

John Medeiros

Chief Policy Officer

Slaves of the Internet, Unite! There has been a wave of writing lately by musicians and artists and writers, protesting that “Internetization” of creative pursuits is resulting in impoverishment for those dependent on copyright – a combination of piracy and unwillingness by the tech industry to pay for content.

Desmond Chung

Associate Director, PR & Communications

The countdown to the Sochi Winter Olympics has begun with less than 100 days to go. However, countries are already jockeying for position in the MPAA Most ‘Notorious’ Piracy Markets race. Leading the competition? Ukraine, Canada, China and Russia…just don’t expect any gold medals to be handed out!

Godfrey Chan

Member Relations & Marketing Executive

With the free-to-air TV licensing spectacle fresh in the minds of Hong Kongers, citizens of the SAR can now share their opinions on the latest TV drama looming on the horizon – and I don’t mean the premiere of a new soap opera! Starting on 1 Nov, the Communications Authority will conduct a one-month public consultation exercise for the renewal of the domestic pay TV service licence of PCCW Media Ltd.

Mandy Wu

Regulatory Assistant

A victory for MPAA and our industry, right from my hometown! Vancouver’s Isohunt.com, a bit torrent website, has been ordered by the courts to be terminated and the owner to pay 110 million in fines. Meanwhile, halfway ‘round the world, a court in London ordered access to 21 other torrent sites to be blocked by UK ISPs, this time on a complaint from the music industry.
Some additional links you might be interested in:

18 October, 2013

News Views

Welcome to News Views, CASBAA’s news round-up culled from sources across the industry for the week ending Oct 18th. Curated by CASBAA’s staff, News Views carries on in the tradition of Market Watch to keep you in the loop. We always value your feedback, so tell us what you think!

Christopher Slaughter

Christopher Slaughter

CEO

TMI? There doesn’t seem to be too much information when it comes to the news. Even at a time of fragmenting media use, TV remains the dominant way that Americans get news at home with cable TV news viewers spending over 25 minutes a day watching on average.
John Medeiros

John Medeiros

Chief Policy Officer

Fly the Friendly Skies – and watch TV! Thailand’s broadcasting sector continues to be shaken by change, with new companies and alliances popping up every week. The latest is the start of operations by a satellite TV channel which is the personal property of…..the owner of Bangkok Airways! How about a trip to Samui with every licensing deal?
Jill Grinda

Jill Grinda

Executive Vice President

David Byrne of Talking Heads writes on how the boom in digital streaming isn’t music to his ears: “The internet will suck all creative content out of the world”. Qu’est-ce que c’est?
Sara Madera

Sara Madera

Director, Member Relations & Marketing

For everyone who says “but size doesn’t matter!” ….They’re lying! At least when it comes to the crazy world of entertainment. Anita Elberse, the author of Blockbusters and a professor at Harvard Business School, discusses the big business of big hits or how blockbusters conquered movies, TV, and music.

Jenny Setnicker

Head of Advertising Development

Was it really only as recently as 2011 when Netflix suffered the wrath of a nation with its restructuring plan and Qwikster debacle? The media darling is plotting its next move for ubiquity and is reportedly in talks with several US and European cable companies with a view to making its service available via their platforms.

Desmond Chung

Associate Director, PR & Communications

Consumers don’t seem to be gaga for Google TV but will it be tastier on KitKat? Google is reportedly preparing to ditch its struggling Google TV brand and align its TV efforts more closely with the Android platform.
Some additional links you might be interested in:
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4 October, 2013

News Views

Welcome to News Views, CASBAA’s news round-up culled from sources across the industry for the week ending Oct 4th. Curated by CASBAA’s staff, News Views carries on in the tradition of Market Watch to keep you in the loop. We always value your feedback, so tell us what you think!

Christopher Slaughter

Christopher Slaughter

CEO

Despite the rampant piracy of its shows and the proliferation of its streaming app across multiple devices, HBO has continued to rule out the possibility of an a la carte subscription for online viewers. However, the CEO of HBO’s parent company said today that he’s open to a broadband-only HBO option — provided that it’s bundled with an internet subscription from a cable or satellite provider, that is.
Jill Grinda

Jill Grinda

Executive Vice President

We are seeing pay-TV operators moving an increasing amount of their content online through TV everywhere services, and new research from Multimedia Research Group (MRG) forecasts that Asia will be the largest user of CDN services among pay-TV operators by 2017, with 27.4 per cent. Asia will also show the largest growth with a 76.6 per cent CAGR during the forecast period of the report. Are we surprised?
Sara Madera

Sara Madera

Director, Member Relations & Marketing

Those young whipper-snappers are a happy bunch! Viacom recently expanded their study on Millennials, discovering that overall, this age group in quite happy, despite fears of the economy and insecure jobs. Interestingly, this age group in Asia is the most active in the world on social media while watching TV, more so than even text messaging (which is so last year)! Want to know what teenagers think about your show? …Park them in front of Twitter or Weibo!
Jill Grinda

Jill Grinda

Executive Vice President

BSKYB has quietly launched a new service provided by Cisco that could see targeted adverts delivered to millions of the satellite broadcaster’s pay-TV subscribers. Sky AdSmart will allow advertisers to tailor television ads to specific households based on age, gender, estimated income and where they live.
Jane Buckthought

Jane Buckthought

Advertising Consultant

Good news, the global advertising expenditure is set to grow at the same rate in 2013 as in 2012, according to a new report which says the market is finally stabilising. The latest quarterly Advertising Expenditure Forecasts from ZenithOptimedia, the media services network, forecast growth of 3.5% for 2013, 5.1% for 2014 and 5.9% for 2015.

Godfrey Chan

Member Relations & Marketing Executive

Whether it’s advertising via old standbys like TV, newspapers and radio or newer media like mobile and online, earning consumer trust is the holy grail of a successful campaign, according to Nielsen’s latest Trust In Advertising report. The good news for advertisers is that consumers around the globe are more trusting now than they were several years ago.
Some additional links you might be interested in:
CASBAA Convention Rewind Video:

Gary Wang, Tudou (2010)