(December 29, 2015 – Hong Kong) Letv’s Superphones grabbed two sales champions in November in China’s smart phone market, according to a latest report from Sino Market Research, a subsidiary of Germany Research Company GFK. Among the two championship phones, Le 1s was the sales champion for price range from 1,000 Yuan to 1499 Yuan (US$155-232), while Le Max was the champion for price over 3,000 Yuan (US$464).
The report said Le Superphones has the largest monthly sales increase on online platforms, a 4.4%, among all other brands, like Samsung, Apple, Xiaomi and so on, and in November Le Superphones took a 7.1% market share, ranking No.5.
Considering Letv just released its first phone this May 19, it’s already a shocking achievement. The report mentioned that Le 1s, which was released on October 27th, was the sales champion for the price range 1,000 Yuan to 1,499 Yuan, with its high specs and unique UI and ecosystem. And Le Max became the sales champion again in its 3,000 Yuan plus price range in November, after it attained the same crown this July and August.
Top 20 Brands in Online Market in November, 2015
Brand |
Market Share |
Month-over-Month Changes |
Sales (units) |
Sales Volumes (Yuan in Million) |
MI |
25.9% |
-0.9% |
3,576 |
3,193 |
HONOR |
23.90% |
0.50% |
3,297 |
4,134 |
Meizu |
10.40% |
0.40% |
1,436 |
1,610 |
Apple |
8.70% |
1.60% |
1,198 |
5,713 |
Huawei |
4.50% |
0.00% |
622 |
1,036 |
QiKU |
3.30% |
-0.90% |
450 |
538 |
Samsung |
2.90% |
0.40% |
401 |
740 |
Lenovo |
1.30% |
-0.20% |
185 |
102 |
ZTE |
1.20% |
-0.50% |
159 |
164 |
OPPO |
1.00% |
-0.10% |
133 |
296 |
Nokia |
0.90% |
-0.60% |
128 |
22 |
Daxian |
0.90% |
-0.40% |
127 |
15 |
Smartisan |
0.90% |
0.20% |
124 |
137 |
xiaolajiao |
0.90% |
-0.90% |
122 |
89 |
YOUSI |
0.80% |
-1.50% |
114 |
22 |
F-FOOK |
0.60% |
-0.30% |
86 |
6 |
OnePlus |
0.60% |
0.30% |
79 |
132 |
Newsmy |
0.50% |
-0.20% |
72 |
16 |
Vivo |
0.40% |
-0.30% |
55 |
96 |
*Above table is adapted from the Chinese equivalent, the Chinese reference: http://it.people.com.cn/BIG5/n1/2015/1227/c1009-27981555.html
In November, Letv sold more than 1 million superphones, among which 780,000 went to Le 1s. Letv is the brand that was crowned the quickest for achieving a monthly 1 million unit sales in China, according to Sino Market Research.
Feng Xing, Le Holding’s senior Vice President & President of Le Mobile, said, “It’s a milestone for our ecosystem Superphones achieving a monthly sales of more than 1 million units. It means Eco phones is becoming a unique phone category. Our model of ‘selling at a price lower than its production cost and making profits through providing ecosystem services’ has been proven well-accepted by the audience.”
Letv is the pioneer for redefining smart phones with its ecosystems. It not only reshaped the industry’s definition to smart phones, but creates strong customer demands. It’s been like Feng Xing’s saying, “the time a Le Superphone was sold, the time for Letv providing the customer with a constant and in-depth eco-services. Letv sells products under their production cost, and makes profits through after-sales eco-services.”
On November 11th, China’s Double 11 shopping Spree, Letv sold 263,000 units of phones, and on December 12th, the Double 12th shopping Spree, Letv sold 433,000 units of Superphones, making several sales champions in China by then.
In December, Letv just signed a sales contract with Thailand’s Winiptv, which will sell 1 million Le Superphones and half a million Le Super TVs in 2016.
Le Superphones have been proven popular even before the commencement of retail sales in Hong Kong on January 13, 2016. LeMall.com, Letv’s Hong Kong e-commerce platform, has so far received approximately 20,000 registrations for the Le Superphone, which is equivalent to 1,000 new registrations everyday. Tin Mok, the Vice President of Le Holdings (Beijing) Co. Ltd. and CEO of APAC, confidently expresses that the number of registration has been very encouraging. With the support of the LeMe (Fans of Letv) community, he believes that Le Superphone will reach the goal to be the top selling Android phone online in Hong Kong. In response to the high demand, Le Superphone has sped up production in mainland China, while the high quality experience with the LeMall.com system upgrades has been upheld.
The upcoming Le Max and Le 1s feature a range of cutting edge technology and outstanding design. They support the newest USB-C and takes a sleek, full-suspension glass-frame outlook. The two eco-phones also feature fingerprint recognition and fingerprint camera shooting functions, which sets them apart from their market counterparts. Additionally, they are powered by a quick re-charge technology that supports 3.5 hours of voice communication with only five minutes of charging, tailor designed for road warriors and mobile junkies. There is no doubt that Letv phones are at the pinnacle of the mobile industry.
What’s more, the first 11,000 customers who order at LeMall.com will also receive an additional three-month 2016/2017 Premier League Package! This is definitely a great opportunity that can’t be missed!
Le Superphones Offer
Products |
Price (HKD) |
Le Max |
4,499 (Limited availability)
(Bonus: 12-month Letv membership plan (valued at 990) and One season of Premier League Package (valued at 1,690)*)
|
2,999
(Bonus: 12-month Letv membership plan (valued at 990) and One season of Premier League Package (valued at 1,690)*)
|
Le 1 s |
1,999
(Bonus: 6-month Letv membership plan (valued at 594) and 3-months of Premier League Package (valued at 597)*)
|
1,499
(Bonus: 3-month Letv membership plan (valued at 297))
|
* Apply to 2016/2017 Premier League matches. Terms and conditions apply. For details, please visit LeMall.com.
– END –
About Letv
Founded in November 2004 by Jia Yueting, Le Holdings is committed to creating the “Letv Ecosystem,” a next-generation Internet engine that is vertically-integrated to offer an online platform complete with content, terminals and applications. Le Holdings is engaged in a rich array of businesses, spanning from Internet TV, video production and distribution, smart gadgets and large-screen applications to e-commerce and Internet-based electric vehicles, which were launched in late 2014. Le Holdings comprises a number of subsidiaries, including Letv.com, Leshi Zhi Xin, Le Vision Pictures, Wangjiu.com, Letv Holding, Letv Investment Management and Le Mobile. In 2014, the aggregate sales of Le Holdings amounted to approximately RMB 10 billion.
Letv.com made history on August 12, 2010 when it was listed on the Shenzhen Stock Exchange, making it the world’s first IPO company in the sector. Letv.com was also the first video company listed on China’s A-share market. Prolific as well as successful, Letv.com currently offers more than 100,000 episodes of TV dramas and over 5,000 movie titles. In addition, the site draws an estimated 250 million page views per day, 350 million users per month, 100 million daily content viewers on mobile devices, and 10 million daily content viewers on large-screen TVs.
Letv Hong Kong, as the headquarters of Asia Pacific region, was officially set up in August 2014, marking an important milestone of the company’s expansion in the overseas market. The company provides Hong Kong with an established vertically integrated ecosystem of “Platform + Content + Terminal + Application”. Letv has held 13 online flash sales in Hong Kong, with thousands of smart devices sold on every occasion. Currently, Letv Hong Kong offers various sales channels for users, including online pre-ordering services and 1,800+ offline outlets in Hong Kong and Macau. As the only entertainment platform with over 1,500 hours of 4K programmes in Hong Kong, Letv has always been committed to providing rich and diverse online content including movies, dramas, variety shows and concerts to its fans.