News

Another Aussie TV Piracy Raid

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2 feb, 2012 – Following on December’s raid on a shop selling set-top boxes that allowed access to pirated content streams on the Internet, police in the Sydney suburb of Ashfield raided a second shop yesterday, and arrested the owner. Like the first shop (in Hurstville, NSW) the shop in Ashfield was acting as the arm of an international piracy syndicate, selling boxes that gave access to illegal feeds from China of regional pay-TV channels. Police acted on a complaint from TVB Australia, whose Chinese-language programming was prominent among the 1000 TV channels being pirated. Police told the media that the owner of the shop was facing charges that could lead to a fine of AUD 60,000 or up to a 5-year jail sentence.  The local police chief said the shop’s operations were “essentially theft” and pirates operating in Australia will eventually get caught.

The interview with the police chief:

An article from the local press can be viewed here:  http://www.smh.com.au/technology/technology-news/sydney-pirate-pay-tv-outfit-offering-1000-channels-for-50-a-month-raided-police-20120202-1qu35.html

February 2012

CASBAA Monthly header

Indonesia in View: Growing Pay TV

IndonesiaA stellar cast of local and international experts explored hot issues affecting the future of Indonesia’s pay-TV industry – from content to regulation to piracy and more – on 29 February.

See archive here


The Multichannel Multiplier

multichannelA first-of-its-kind analysis that demonstrates how to double advertising returns with no extra investment. Find out more here


Upfronts: The Hong Kong Screenings

tvThe upcoming programming of seven of the biggest regional multichannel television networks were presented first hand to media buyers, agency heads & clients during CASBAA TV Upfronts.

More


India Forum 2012: Beyond Digital

IndiaSkeptics still abound as India’s ambitious digital rollout programme nears its first deadline. Industry experts debate on India’s digital future on 20 March. More info and register here


Thailand Visit

Thailand was on the CASBAA agenda in February where the executive team met with the NBTC leaders. Download a description of the NBTC’s priorities from here


USTR Review of Intellectual Property Practices

Protection of pay-TV intellectual property rights in Asia was top of the agenda in the CASBAA submission to the US Trade Representative. Download the submission paper here


Indian Cable Digitization

Rate decontrol and strong IP measures are urged by CASBAA in a filing to the Telecom Regulatory Authority of India. See the complete CASBAA submission here


WRC in Geneva

Exclusive weekly reports from the quadrennial World Radiocommunications Conference which took place from 23 January to 14 February in Geneva can be accessed by Members here


In the News

  • India’s mobile internet consumption tops conventional TV viewing
    India’s mobile internet users spend 33% of their media time on mobile devices compared to watching television (27%). More

  • IPTV growth outpacing cable and satellite
    The latest IPTV forecast indicates that the number of global IPTV subscribers will grow from 53 million in 2011 to 105.1 million in 2015, a CAGR of 18.7 per cent. More

  • Cable operators to get industry status in Pakistan
    Industry status is to be conferred to Pakistan’s cable television operators ‘very soon’. More

  • India: DTH companies, broadcasters take on TRAI for dictating tariff
    The TRAI is facing heat from broadcasters, cable and DTH firms and other stakeholders who are asking it to “stay away” from “over regulating” the industry. More

  • Another Aussie TV Piracy Raid
    Police in the Sydney suburb of Ashfield raided a second shop and arrested the owner for selling illegal set-top boxes.More

 

Diary Dates

20 Mar 2012
New Delhi
India Forum 2012

21 Mar 2012
New Delhi
BoD Doorknock

12 Apr 2012
Tokyo
BoD Doorknock

13 Apr 2012
Tokyo
Board of Directors Meeting

22 May 2012
Singapore
Digital Matters

18 Jun 2012
Singapore
Satellite Industry Forum

19 Jun 2012
Singapore
Council of Governors Meeting

19 Jun 2012
Singapore
Board of Directors Meeting

Member’s Benefits

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Fox and Dolby to Collaborate in Asia

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FOX International Channels and Dolby Laboratories Bring Cinematic Surround Sound to More Living Rooms in Asia

Hong Kong, February 1, 2012—Dolby Laboratories, Inc. (NYSE: DLB) and FOX International Channels (FIC) have announced that the two companies are collaborating to deliver programs in cinematic surround sound through FOX Movies Premium HD, FIC’s recently launched premium pay-TV channel. FOX Movies Premium HD replaced STAR Movies™ HD in major markets across Southeast Asia in a seamless on-air transition on January 1, 2012. The premium listening experience has been available since the transition.

“As Asia’s leading satellite TV broadcaster, FOX International Channels aims to provide the very best home entertainment experience for our audience,” said Joon Lee, Senior Vice President, Programming, Creative and Channel Operations, FIC. “Through our collaboration with Dolby, FOX Movies Premium takes television viewing to the next level. Dolby’s high-quality surround sound is a perfect match for our premium channel offering. Together, we provide a true home cinema experience.”

“We are excited to strengthen our collaboration with FOX International Channels and to allow more viewers in Asia to enjoy Dolby® 5.1 surround sound content from the comfort of their own homes,” said Mahesh Sundaram, Vice President, Asia Pacific, Sales and Marketing, Dolby Laboratories. “Surround sound has become the internationally recognized audio standard for HDTV. Dolby is committed to providing the flexibility and features needed for this new era of broadcasting through extensive collaboration with the entire ecosystem, which includes broadcasters, operators, and device manufacturers.”

About FOX International Channels

FOX International Channels (FIC) is News Corporation’s international multi-media business. We develop, produce and distribute 300+ wholly- and majority-owned entertainment, factual, sports and movie channels across Latin America, Europe, Asia and Africa, in 37 languages. These networks and their related mobile, non-linear and high-definition extensions, reach over 1 billion cumulative subscribers worldwide. We also operate a global online advertising unit, .FOX (pronounced “dot-fox”) specialized in online video and display, and four TV production houses, in operation since August 14, 1993.

In Asia, FIC operates numerous channel brands including the FOX, STAR and National Geographic brands across 14 markets, reaching more than 550 million cumulative subscribers in Asia Pacific and the Middle East. We have offices in Hong Kong, China, Taiwan, Japan, Korea, Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam, India, Australia, and the Middle East. For more information, please visit http://www.foxinternationalchannels.com.

About Dolby Laboratories

Dolby Laboratories (NYSE: DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. For more information about Dolby Laboratories or Dolby technologies, please visit www.dolby.com.

Media Contact:

Keith Kowal
Dolby Laboratories
T +65-6248-4554
M +65-9670-7575
keith.kowal@dolby.com

Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. S12/25257 DLB-G

SES Relocates Satellite to Meet Customer Demand

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SES RELOCATES SATELLITE TO MEET GROWING CUSTOMER DEMAND

Luxembourg – (January 31st, 2012) – SES S.A. (Euronext Paris and Luxembourg Stock Exchange: SESG) today announced that the SES-3 satellite is being relocated from its former location over North America to Asia, an area experiencing great demand for state-ofthe-art, reliable satellite capacity.

The SES-3 satellite is being relocated to 108.2° East to provide coverage of the Middle East and South Asia regions, where SES experiences growing customer demand. The drift began in mid-December 2011 and the satellite is expected to arrive at its new orbital location on February 6, 2012.

SES-3 is a young satellite as it was just launched in July of 2011. Once reaching 108.2° East, the planned coverage is capable of supporting such applications as video, voice, data, and end-to-end communications networks. With MAC-1 compliance and encrypted tracking, telemetry and control, the satellite is also well positioned to meet the secure communications needs of government customers.

Romain Bausch, President and CEO of SES, stated: “With a fleet of 49 spacecraft in orbit around the globe, SES has the operational flexibility to swiftly respond to shifting customer demand by re-deploying in-orbit capacity without affecting existing services.”

Tip Osterthaler, President and CEO of SES Government Solutions added, “The relocation of the SES-3 satellite is a result of continued engagement and dialogue with our customers and in response to the growing demand for bandwidth to support critical communications capabilities. This move is a confirmation of our commitment to provide affordable and vital capability for our government customers.”

For further information please contact:

Yves Feltes
Media Relations
Tel. +352 710 725 311
Yves.Feltes@ses.com

About SES

SES is a world-leading satellite operator with a fleet of 49 geostationary satellites. The company provides satellite communications services to broadcasters, content and internet service providers, mobile and fixed network operators and business and governmental organisations worldwide. 

SES stands for long-lasting business relationships, high-quality service and excellence in the broadcasting industry. The culturally diverse regional teams of SES are located around the globe and work closely with customers to meet their specific satellite bandwidth and service requirements.

SES (Euronext Paris and Luxembourg Stock Exchange: SESG) holds participations in Ciel in Canada and QuetzSat in Mexico, as well as a strategic participation in satellite infrastructure start-up O3b Networks. Further information under: www.ses.com.

About SES Government Solutions www.ses-gs.com

SES Government Solutions, a subsidiary of global satellite operator SES, is exclusively focused on meeting the satellite communications needs of the U.S. Government. Leveraging more than three decades of experience in the government SATCOM market, SES Government Solutions offers robust and secure satellite-based communications solutions. Supported by SES’s fleet of 49 satellites offering comprehensive global coverage, SES Government Solutions offers highly reliable fixed and on-the-move capacity.

Microsoft Launches Global Creative Storytelling Contest

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Microsoft Advertising Invites Marketers and Agencies in Asia to Join Global Creative Storytelling Contest
Two digital marketers will win a week-long Cannes Lions VIP experience

Asia-Pacific – 31 January, 2012 – Microsoft today announced the launch of a creative storytelling contest – The Microsoft Advertising Story Awards (MSAs) – which invites marketers from 30 countries across the world including Japan, India, Hong Kong, Singapore, Malaysia, Thailand, Vietnam, Philippines, and Indonesia to submit a campaign idea for a brand or nonprofit of their choice using Microsoft Advertising’s storytelling platforms.

The contest is split into two stages in Asia – three local heats followed by a global final. Local heats will take place in Japan and India and a multi-country heat for Hong Kong and Southeast Asia. The winner of each heat in Asia will advance to the global finals where two global winners will be crowned with the Global Microsoft Advertising Story Award for 2012. The winners will also be awarded an exclusive VIP trip as Microsoft Advertising’s guests to the Cannes Lions Festival of Creativity 2012 taking place from 17-23 June in Cannes, France.

Marketers are asked to submit a hypothetical digital media plan and creative idea for the brand or nonprofit of their choice that addresses a ‘key business challenge’ for that organization’s 2012 or 2013 calendar year. Unlike other industry award competitions, this contest does not judge work that has already been executed. Instead, it challenges marketers across the globe to tell a brand’s story using Microsoft Advertising technology and solutions – including MSN, Mobile, Windows Live, Xbox, Messenger, etc. – to solve real marketing challenges.

We have selected judges who are known for their professional prowess and knowledge of storytelling around the world. David Sable, Global CEO at Y&R will chair the global judging panel. The judging panel for the Hong and Southeast Asia heat comprises some of the industry’s leading lights including: Jason Kuperman, Vice President, Omnicom Digital, Asia Pacific, India, Middle East and Africa; Gareth Mulryan, Head of Digital Asia-Pacific, ZenithOptimedia; Calvin Soh, consultant, entrepreneur and former Vice Chairman and Chief Creative Officer, Publicis Asia; and KK Tsang, CEO, GroupM Hong Kong. The winner for Hong Kong and Southeast Asia will be announced on or around 25 April 2012 before progressing to the global finals judged by an illustrious panel of advertising executives from around the world. Both global winners will be revealed on or around 1 June 2012.

Asked why this competition is unique, David Sable, Global Chief Executive Officer, Y&R, said, “At the heart of every great campaign is a great, compelling brand story. The Microsoft Advertising Story Awards celebrate the perfect union of ideas with innovation. I am thrilled to be chairing these awards to begin to show digital innovation means much more than simply innovative technology.”

Jason Scott, General Manager for Asia, Microsoft Advertising also added: “The fragmented nature of today’s media landscape can cause brands to lose the clarity of what they are trying to communicate to their audience. This competition, and the focus of the wider Microsoft Advertising business, is about helping brands to step back from the clutter, and put storytelling firmly back at the heart of digital marketing. We look forward to making stars of the great minds behind it.”

Successful entries will:

  • Combine a strong creative idea with storytelling at its heart
  • Innovatively use of Microsoft Advertising’s storytelling assets within the media plan
  • Place a strong emphasis on measurability and the extent to which the brand or nonprofit’s target audience could be been reached and influenced

 

Microsoft Advertising created a short video starring Felicia Day, actress and creator of ‘The Guild’ web series to help brands better understand the advertising opportunities available to them when creating their entries for the contest. For more information on how to enter the competition, check out the Microsoft Advertising Story Awards website. You can also follow the competition on the Asia Community page, Facebook or on Twitter using #MSAStoryAwards.

###

About Microsoft Advertising Microsoft Advertising provides advertisers and publishers with media, tools and services designed to drive deep and profitable engagement with their audiences. This includes a global media network of Microsoft properties such as MSN, Windows Live, Xbox LIVE, and partner properties such as WSJ.com and Verizon. The Microsoft Advertiser and Publisher Suites simplify planning and management of campaigns and content, offering a range of services that help advertisers and publishers untangle the complexities of digital media and get more out of their marketing and content investments. Microsoft Advertising makes buying and selling media simple, smart and cost-effective across media and devices spanning 42 markets and 21 languages. Visit http://advertising.microsoft.com for more information.

About Microsoft Founded in 1975, Microsoft (NASDAQ: MSFT) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

For more information, please contact:
Bridget Benelisha Phone: +6582988159
E-mail: a-briben@microsoft.com

Eutelsat Hits 4000 TV Channels

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Eutelsat’s satellites break the barrier of 4,000 TV channels!

Paris, 30 January 2012 – Eutelsat Communications (Euronext Paris: ETL) today announced that the number of channels broadcasting through its satellites hit the milestone of 4,000 at the end of 2011. This new landmark reflects almost 30 years of uninterrupted channel growth since the first TV signals broadcast in Europe from Eutelsat’s pioneering communications satellites. The threshold was crossed with the launch at Eutelsat’s 7° West video neighbourhood of Rotana Cinema, devoted to classic and contemporary films in Arabic and part of the Rotana entertainment group.

The figures show the continuing attraction of Eutelsat’s video neighbourhoods that have absorbed 2000 additional channels over the last five years. The fastest impetus is at positions serving TV markets in the Middle East, Africa, Russia and Central Europe where Eutelsat continues to expand resources, most recently with the launches in 2011 of ATLANTIC BIRD 7 (7° West) to serve viewers in North Africa and the Middle East, and W3C (16° East) for viewers in Central Europe and French-speaking Indian Ocean islands. Channel expansion in Russia and Africa saw a significant boost with the arrival of Eutelsat’s high-capacity W7 satellite which more than doubled resources at 36° East.

A 100% digital universe, HDTV on the uptake 
With switch-off at the end of 2011of the last satellite channels broadcasting in analogue, Eutelsat is the first leading satellite company to be operating in a fully digital universe. The transition to digital has driven rapid expansion and diversification of thematic television and is now driving the emergence of HD. HDTV, which broke through by satellite into western Europe in 2005, has progressed to all TV markets served by Eutelsat’s satellites and today accounts for 7% of all channels.

Solid mix of pay and free-to-air TV
Pay-TV and Free-to-Air broadcasting continue to expand in parallel. Sixty per cent of channels on Eutelsat are pay-TV, available through over 40 platforms serving markets in Europe, Russia, the Middle East and Africa. Forty percent are free-to-air (FTA), with the highest concentration of FTA at Eutelsat’s flagship HOT BIRD neighbourhood and at 7° West.

Key Eutelsat milestones in broadcasting

1983 – Eutelsat transmits first satellite TV channel in Europe

1995 – Launch of first commercial digital (DVB) channels

2001 – 1,000 channel milestone reached

2005 – Launch of first HDTV channels

2006 – 2,000 channel milestone reached

2008 – 3,000 channel milestone reached

2011 – Switch-off of analogue satellite broadcasting

About Eutelsat Communications
Eutelsat Communications (Euronext Paris: ETL, ISIN code: FR0010221234) is the holding company of Eutelsat S.A.. With capacity commercialised on 29 satellites that provide coverage over the entire European continent, as well as the Middle East, Africa, India and significant parts of Asia and the Americas, Eutelsat is one of the world’s three leading satellite operators in terms of revenues. As of 30 September 2011, Eutelsat’s satellites were broadcasting more than 3,800 television channels. More than 1,100 channels are broadcast via its HOT BIRD™ video neighbourhood at 13 degrees East alone which serves over 120 million cable and satellite homes in Europe, the Middle East and North Africa. The Group’s satellites also serve a wide range of fixed and mobile telecommunications services, TV contribution markets, corporate networks, and broadband markets for Internet Service Providers and for transport, maritime and in-flight markets. Eutelsat’s broadband subsidiary, Skylogic, markets and operates access to high speed internet services through teleports in France and Italy that serve enterprises, local communities, government agencies and aid organisations in Europe, Africa, Asia and the Americas.

Headquartered in Paris, Eutelsat and its subsidiaries employ just over 700 commercial, technical and operational professionals from 30 countries.

www.eutelsat.com

Press

Vanessa O’Connor/Tel. : + 33 1 53 98 37 91/voconnor@eutelsat.fr

Frédérique Gautier/Tel. : + 33 1 53 98 37 91/fgautier@eutelsat.fr

Analysts and Investors

Lisa Finas/Tel. : +33 1 53 98 35 30/investors@eutelsat-communications.com

Léonard Wapler/Tel. : +33 1 53 98 31 07/investors@eutelsat-communications.com

The Multichannel Multiplier: Double Your Reach

The Multichannel Multiplier: Double Your Reach

Hong Kong, 31 January 2012 – CASBAA has released a powerful first-of-its-kind reach and frequency analysis of the definable returns on media investment in multichannel TV advertising.

Commissioned by CASBAA and executed by global media agency Universal McCann, the study measures the benefits of allocating variable percentages of a US$1.75m TV budget on multichannel TV and Free-to-Air (FTA) in seven key Asia-Pacific markets: Australia, Hong Kong, the Philippines, India, Malaysia, Singapore and Taiwan.

“The clear advantage of advertising on multichannel TV becomes self evident when simulating real-life budgeting scenarios via robust Peoplemeter data,” said Simon Twiston Davies, CEO, CASBAA. “The numbers demonstrate that multichannel TV makes undeniable fiscal sense when reach and return on investment are optimized.”

“This powerful new look at TV data allows to us to better understand that for a regional campaign, switching a portion of the budget onto regional multichannel TV channels means we can deliver higher reach at a lower cost-per-thousand for our clients,” said Chris Skinner, Managing Director, Universal McCann Hong Kong.

Highlights from the study (audience: 4+):

  • In the seven markets measured, a 100% allocation of a $1.75m budget to FTA results in a campaign viewed by just 33% of the TV population.
  • Campaign reach increases from 33% to 56% when half of the TV budget is redistributed to multichannel TV from FTA only TV allocation.
  • A 50/50 combination of FTA and multichannel TV sees total impressions (gross number of times a commercial is viewed) multiplied by 2.5 times from an FTA only schedule: increasing from 537 million to 1.4 billion.
  • Using multichannel TV lowers cost per thousand (CPT) by up to 60% in a 50/50 multichannel TV/FTA combination versus an FTA only schedule.

 

“Campaigns that allocate part of their terrestrial TV budget to multichannel TV reap the rewards,” added Twiston Davies. “The research tells us that you can effectively double your reach, increase the viewing frequency of ads, and lower your CPT – all with no extra investment.”

A similar trend was also monitored when the demographics data was analyzed to reflect key age, gender and socio-economic groups.

In the coming months CASBAA will release yet more data from two other global media agencies supporting the case for multichannel TV advertising.

The complete study is available at http://www.casbaa.com/atac/features.

# # #

About CASBAA – www.casbaa.com

Established in 1991, CASBAA is the Association for digital multichannel TV, content, platforms, advertising and video delivery across Asia for the past two decades. Spanning 17

geographic markets, CASBAA and its Members reach over 420 million connections through a footprint ranging from China to Australasia, Japan to Pakistan. The CASBAA mission is to promote the growth of multichannel TV and video content through industry information, networking exchanges and events while promoting global best practices. To view the full list of CASBAA members please visit here.

For enquiries, please contact:

Desmond Chung, PR & Communications Manager, CASBAA
Tel: +852 3929-1712
Email: desmond@casbaa.com

Adela Chen, Director, Marketing & Communications, CASBAA
Tel: +852 3929-1711
Email: adela@casbaa.com

ONE to Launch on FetchTV in Australia

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Sony Pictures Television Networks, Asia’s ONE Heads Down Under with FetchTV

Singapore, 27 January 2012 – Sony Pictures Television Networks, Asia has inked a distribution deal with FetchTV, an Australian wholesale subscription TV provider, to offer ONE to audiences in Australia starting from 15 January 2012. Under the agreement, the Asian general entertainment network becomes the first wholly-owned Sony Pictures Television Networks, Asia channel to secure carriage in Australia.

As the exclusive destination of programs produced by Seoul-based content supplier and broadcaster SBS through an output deal, ONE offers prime South Korean entertainment. The channel airs the latest Korean drama series, with selected titles premiering three to five weeks after debut in Korea. In addition, the hippest K-pop variety and music programs complement ONE’s drama line-up.

From launch, ONE will be available via FetchTV ISP partners iiNet, Internode, Westnet, Netspace, MyTelecom and Adam Internet. Broadcasting in standard definition, ONE will be included in FetchTV’s Korean Pack, and will also be part of the Singapore/Taiwan Pack, airing with Chinese subtitling and selected titles with Mandarin dubbing.

ONE is the latest addition to the broad range of English and local language content that FetchTV offers through its service. Launched in 2010, FetchTV is available to a rapidly growing customer base, with almost 90 per cent of the population in Australian metropolitan areas able to access the service, of which half have broadband connections with FetchTV partners.

“There is great demand for fresh Korean content of high quality – especially amongst Asians – including many Koreans who call Australia home. Complete with new drama, variety and music shows, and some titles debuting just weeks after Korean premieres, ONE will offer the best and latest of Korean entertainment Down Under. We look forward to working with FetchTV to make ONE a success,” said Mr Ricky Ow, Senior Vice President and General Manager, Networks, Asia, Sony Pictures Television.

“Multicultural programming is an important part of the FetchTV strategy catering to Australia’s diverse range of cultural backgrounds. We hope the addition of ONE to our language packages, alongside international news channels, will continue to strengthen the appeal of FetchTV to Australia’s Korean and Chinese populations,” Said Mr Scott Lorson, CEO of FetchTV.

ONE was first launched in October 2010 in Malaysia and is also seen in Singapore, Cambodia and Indonesia. The channel enjoys great success in Malaysia where it has been the No.1 rated HD channel on pay-TV platform Astro since January 2011.1

In February, ONE subscribers can look forward to Yes, Captain, a drama following the lives of aircrew starring Goo Hye Sun (Boys Over Flowers); along with romance dramas While You Were Sleeping featuring Lee Chang Hoon (Daring Women) and Oh Yoon Ah (Athena: Goddess of War) as well as Stay With Me, My Love starring Lee So Yun (Temptation of An Angel) and Lee Jae Yoon (Just Like Today).

1 Source: AGB NMR Malaysia (1 Jan 2011 – 20 Jan 2012)

-Ends-

About ONE

ONE is the latest Asian entertainment linear channel from Sony Pictures Television Networks, Asia, the broadcaster of Asia’s leading cable channels AXN, AXN HD, Animax, Sony Entertainment Television, AXN Beyond and AXN Beyond HD.

Wholly owned by Sony Pictures Entertainment, ONE is dedicated to bringing the best of Asian general entertainment, with an emphasis on prime Korean content, first and exclusively to all pan-Asia viewers.

ONE showcases the latest Korean dramas, with selected titles premiering within weeks of their debut broadcasts in Korea on an exclusive and first-run basis. Viewers can catch the biggest stars and hottest names in Korean entertainment, from young and trendy idol dramas to highly popular soap operas. The programming line-up also includes the most current K-pop variety and music programs.

See www.onetvasia.com for more.

About FetchTV

FetchTV is an Australian founded and owned business, with backing from the Malaysian based ASTRO ALL ASIA NETWORKS subscription TV group.

FetchTV is a wholesale subscription TV provider to leading Australian Internet Service Providers. The Fetchtv service is unique in that it provides access to digital free-to-air channels, subscription channels, video on-demand and interactive content via an unmetered* broadband connection. Content is delivered to the TV in SD and HD quality, instantly with no downloading delays.

*All linear and on demand content is provided unmetered. However, some ISPs may choose to apply metering to selected interactive applications.

Media Contacts

Peter Ip 
Madison Communications 
(852) 6275 7043 / 2881 8790 
peter@madison.asia 

Dennis Kwan
Madison Communications 
(852) 9208 3963 / 2891 8702 
dennis@madison.asia 

Channel [V] India Debuts in Singapore on StarHub

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CHANNEL [V] INDIA MAKES ITS SINGAPORE DEBUT ON STARHUB
StarHub boosts its TV offerings with STAR Hindi Movies & Music Pack

SINGAPORE, 30 January 2012 – Fans of Hindi movies, music and lifestyle programmes will soon be able to catch their favourite entertainment shows when FOX International Channels (FIC) and StarHub launch the Indian youth entertainment channel, Channel [V] India (StarHub TV Ch 132), in Singapore, starting 31 January 2012.

Channel [V] India, which is best known for creating innovative, award winning and cutting edge content that reflect youth passions will make its Singapore debut on StarHub TV at the end of this month. The youth entertainment channel will be bundled with STAR Gold (StarHub TV Ch 129) – the leading Asian Bollywood channel which boasts one of the largest Bollywood movie libraries in the world with top rated titles, in the STAR Hindi Movies & Music Pack, to offer the best in Hindi entertainment in one pack.

Commenting on the launch, Rajan Singh, Executive Vice President of STAR International said, “The launch of Channel [V] India, along with STAR Gold into one pack on StarHub, is a compelling entertainment offering that will bring the best of Hindi programming to our audiences in Singapore.”

Ms Yvonne Tay, Vice President and Territory Head of FOX International Channels Singapore elaborated, “Bollywood programs have very strong viewership and loyal audiences in Singapore and we are pleased to introduce Channel [V] India to our viewers and offer them more variety and options in Hindi programming.”

To celebrate the launch of Channel [V] India, subscribers can enjoy 50% discount in the first 3 months of signing up for STAR Hindi Movies & Music Pack, from 31 January to 31 March 2012, at the promotional price of S$4.28 (with GST) per month instead of the usual monthly price of S$8.56.

“Hindi content has become increasingly popular among our viewers and we are confident that they will enjoy the addition of Channel [V] India to our wide-ranging selection of Hindi entertainment channels. Known for its youthful exuberance, Channel [V] India will complement STAR Gold’s timeless pedigree to provide endless hours of entertainment for fans of all ages,” said Ms Iris Wee, StarHub’s Vice President of Home Solutions & Content.

In the month of January and February, viewers can catch the popular Hindi daily soaps such as D3: DIL DOSTII DANCE, HUMSE HAIN LIFE, STEAL UR GIRLFRIEND and MY BIG DECISION headlining Channel [V] India’s programming slate. Movie buffs will be able to watch Bollywood blockbusters movies such as ZINDAGI NA MILEGI DOBARA and RA.ONE on STAR Gold.

The two leading entertainment channels, Channel [V] India (StarHub TV Ch 132) and STAR Gold (StarHub TV Ch 129) are also available for free preview from 31 January to 14 February 2012.

To subscribe to STAR Hindi Movies & Music Pack, please call 1630 or visit www.starhub.com/tv

For more details, visit www.starhub.com/hindientertainment

– END –

For more information (media only), please contact:

FOX International Channels (FIC)
Allison De Cruz
Senior Executive, Marketing
Tel: +65 6325 3810
Email: allison.dc@sg.startv.com

FOX International Channels

FOX International Channels (FIC) is News Corporation’s international multi-media business. We develop, produce and distribute 200+ wholly- and majority-owned entertainments, factual, sports and movie channels across Latin America, Europe, Asia and Africa, in 37 languages. These networks and their related mobile, non-linear and high-definition extensions, reach over 1 billion cumulative subscribing worldwide. We also operate a global online advertising unit, .FOX (pronounced “dot-fox”) specialized in online video and display, and four TV production houses, in operation since August 14, 1993.

In Asia, FIC operates 27 channel brands including the FOX, STAR and National Geographic brands in 75 channel feeds across 13 markets, reaching more than 550 million cumulative subscribers in Asia Pacific and the Middle East. We have offices in Singapore, Malaysia, Indonesia, Philippines, Thailand, Hong Kong, China, Taiwan, Japan, Korea, Australia, the Middle East and India.

For more information, please visit http://www.foxinternationalchannels.com.

Channel [V] India (StarHub TV Ch 132)

Reaching out to over 25 million viewers every week in India, Channel [V] offers a mix of entertainment customized to the palate of the Indian youth. Channel [V] has pioneered unique youth engagement initiatives since its inception. From the launch of the first reality show on TV – [V] Pop Stars, the soaring success of close to a decade for [V] Get Gorgeous, the launch of India’s first youth fiction, [V] Roomies to the hosting of India’s Biggest College Festival, [V] Indiafest ’10, Channel [V] is today known for creating innovative, award winning and cutting edge content and interactions that reflect youth passions.

All these ventures are on the back of a deep understanding of youth behaviour through FYI Report 2010 – India’s most comprehensive youth study, commissioned by Channel [V]. Covering 20 cities, 5000 respondents and over 8 lakh internet ethnographies it is the most organized and structured study bearing significant insights and trends about the Indian youth. Using this research as a backbone to deliver engaging entertainment to the youth through fresher avenues, Channel [V] aims at connecting with the youth & firing their imagination with content that is Bold, Unconventional, Opinionated & Polarizing; all of which reflect what young India is driven by. The channel’s current mantra – Bloody Cool, manifests itself not only through its shows, but also through the broadcast persona & out of TV alliances created to engage with the youth.

STAR India

STAR India, the leading media and Entertainment Company, has the highest reach among the country’s broadcasters, beaming to over 400 million people every week across India and over 65 countries across the globe. Its portfolio includes 33 channels in seven languages spanning the household brands STAR Plus, STAR One, STAR Gold, Channel [V], STAR Jalsha, STAR Pravah, STAR World, STAR Movies, STAR Utsav; along with the joint venture channels Asianet, Asianet Plus, STAR Vijay, Suvarna, STAR News, ESPN and STAR Sports. STAR India also manages a portfolio of business ventures including DTH operator Tata Sky; cable system Hathway, channel distributor STAR Den, news channel operator MCCS, the film production and distribution business Fox STAR Studios India and STAR CJ Home Shopping. STAR India is a fully owned subsidiary of News Corporation www.newscorp.com.

CABLE TV Brings Viewers “Thrill”

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CABLE TV Brings Viewers “Thrill”

(Hong Kong, January 30, 2012) Hong Kong Cable Television Limited (CABLE TV)and Celestial Tiger Entertainment jointly announce today to carry the “Thrill” Channel on CABLE TV.

Starting from 6 am tomorrow (Jan 31), “Thrill” will be available on Basic Channel 48 serving viewers the chills and screams they crave for with the best pick of horror, thriller and suspense movies from Hollywood and Asia.

Welcoming “Thrill” on CABLE TV, Senior Vice President for Subscription Services Mr Vincent Cheung says “Thrill” offers premium horror and suspense programming, which is one the most popular entertainment categories among Hong Kong viewers.

“The carriage of ‘Thrill’ further enhances our already strong movies offerings and will undoubtedly delight our subscribers who are fans of home movie entertainment of the creepy and scary kind,” he adds.

“We are delighted to partner with Cable TV and extend Thrill to a wider audience in Hong Kong. Cable TV’s subscribers can now enjoy Asia’s only movie channel dedicated to the horror, suspense and thriller genres. By combining the best of the genres from both Hollywood and Asia, we are sure to please audiences looking for some spine-tingling thrills anytime of the day,” said Ofanny Choi, Executive Vice President, TV Networks, Celestial Tiger Entertainment.

Thrill is Asia’s first and only movie channel dedicated 24/7 to the widely popular horror, thriller and suspense genres. Packed with scream-worthy movies from Asia and Hollywood, Thrill also features a selection of chilling TV series. Tapping into Lionsgate’s vast stockpile of horror and thriller content, Thrill keeps viewers on the edge of their seats with non-stop scares. Besides Hong Kong, Thrill can also be seen in Indonesia, Singapore, Philippines and Thailand.

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About Hong Kong Cable Television Limited

Launched in 1993, Hong Kong Cable Television Limited (CABLE TV) is one of the largest pay television operators and content providers in Hong Kong, currently producing over 10,000 hours of programming a year.

With its leading position in News, Movies, Entertainment and Sports television programming, CABLE TV provides top-rated programmes to individual consumers, mobile operators, commercial premises and public transportation systems.

i-CABLE Communications Limited, CABLE TV’s parent company, owns and operates one of the two near universal wireline broadband telecommunications networks in Hong Kong, over which it provides Television, Broadband and Voice services to well over one million subscribing households and businesses.

i-CABLE Communications Limited also commands one of the largest and most influential TV viewer and communications service user bases in town.

About Celestial Tiger Entertainment

Celestial Tiger Entertainment (CTE) is a diversified media company dedicated to entertaining audiences in Asia and beyond. The company focuses on the operation of branded pay television channels, content creation and content distribution targeted at Asian consumers.

CTE operates a powerful bouquet of distinct pay television channels including: Celestial Movies, the most broadly distributed 24-hour Chinese and Asian movies channel in the world; Celestial Classic Movies, the gateway to an unparalleled array of Chinese movie masterpieces; Celestial Movies On Demand, Celestial’s subscription video on demand service; KIX, the ultimate in action entertainment; Thrill, Asia’s only horror and suspense movie channel; and KIX HD, featuring the best of action with a late-night dose of thrillers in high definition.

As one of Asia’s largest vertically integrated entertainment companies, CTE produces original content which complements its channels business. CTE is also the exclusive sales agent of content in all media in Southeast Asia and China from independent Hollywood studio Lionsgate.

Headquartered in Hong Kong, CTE is a joint venture among Saban Capital Group, a leading private investment firm specializing in the media, entertainment and communications industries; Celestial Pictures, a major Asian entertainment company wholly-owned by Astro, the owner and operator of the leading DTH platform in Malaysia; and Lionsgate, the world’s largest independent filmed entertainment studio. For more information, please visit www.celestialtiger.com.

For further information, please contact:

Hong Kong Cable Television Limited
Ms. Christy Chan
External Affairs Department
Tel: (852) 2112 5927
E-mail: christychan@cabletv.com.hk

Celestial Tiger Entertainment
Ms. Pauline Poon
Public Relations Manager
Tel: (852) 2626 8131
E-mail: pauline.poon@celestialtiger.com