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CASBAA growing with industry

Hong Kong, July 1st, 2006 – At the close of the first half of the year, the Cable & Satellite Broadcasting Association of Asia (CASBAA) has announced an additional two Patron Members of the Association along with two new Corporate memberships.

The new Patron Members are the newly-established Asian office of Granada International and Beijing-based Motorola Mobile Devices C North Asia. The new CASBAA corporate members are Echostar International and the Hong Kong office of the law firm, Lovells.

“These new memberships highlight a re-invigorated environment for the Asia Pacific pay-TV industry as we reach out via the new distribution opportunities,” said Simon Twiston Davies, the CASBAA CEO.

When confirming the new memberships, CASBAA also announced that during the June 20th meeting of the CASBAA Council Governors in Singapore, James Ross had been re-elected to the CASBAA Board of Directors in his new role as the representative of Granada International, along with newly directors Sompan Charumalinda of Thai pay-TV platform operator UBC True and Nic Van Zwanenberg of BBC Worldwide.

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“We are particularly pleased to welcome Khun Sompan and Nic Van Zwanenberg to the CASBAA Board of Directors as they bring new perspectives to the Associations management,” said CASBAA Chairman, Marcel Fenez, “We are also particularly pleased with the continuing participation of James Ross, now with Granada. The Association continues to evolve in line with market development.”

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ABOUT CASBAA – www.casbaa.com

The Cable & Satellite Broadcasting Association of Asia is an industry-based advocacy group dedicated to the promotion of multi-channel TV via cable, satellite, broadband and wireless video networks across the Asia-Pacific. CASBAA represents some 110 Asia-based corporations, which in turn serve more than three billion people. Members include ABC Asia Pacific, ABN AMRO, AETN International (History Channel), AsiaSat, Astro (Malaysia), Bloomberg Television, China Entertainment Television, Comverse, Discovery Networks Asia, EMC, HBO Asia, IBM, Macquarie, MTV Networks Asia Pacific, Nokia, now Broadband TV, PricewaterhouseCoopers, Sony Pictures Television International, STAR Group, Sun Microsystems, Turner International Asia Pacific, UBC (Thailand), Walt Disney Television International, Zone Vision, AGB Nielsen, Al Jazeera, Asian Food Channel, BBC World, ESPN STAR Sports, HSBC Bank, Intelsat, JSAT, National Geographic, Starhub, TimeWarner and TVBI.

Contact:
Rebecca Kennedy/ Katie Wong
Communications
CASBAA
Hong Kong
Tel: (852) 2854 9913
Fax: (852) 2854 9530
Email: pr@casbaa.com

Unlocking Chinas sports TV potential

Hong Kong, September 1, 2005 — The inaugural CASBAA/CITVC China International Sports Television Forum in Beijing on August 25th produced new insights on the long-term implications of the 2008 Beijing Olympics for the sports TV industry. Rights protection was at the top of the agenda, according to participants in the Forum which attracted 400 delegates and speakers, as well as more than 100 media from across China and around the world.

“This Forum in Beijing comes at the right time for the sports TV industry in China,” said Marcel Fenez, Chairman of CASBAA. “Chinas economic growth and modernization is one of the defining features of the new millennium and Beijing in particular, is making huge strides ahead of hosting the Olympics. The challenge for the sports broadcast industry is to harness this appeal. Then sport does more than just unlock TV rights, it also unlocks the bigger prizes of advertising, merchandising and corporate sponsorship,” said Mr Fenez.

Referring to sports rights protection, Alex Gilady, VP Sports at NBC, who is also an IOC member, said however, “There will be no streaming of Olympics on the internet because rights are territorial. If we do not protect rights, we will lose them.”

Past viewing figures point to a strong underlying interest in the Olympics in China. In the Athens Olympics 100 million viewers in China watched the womens basketball finals with the China team participating and a total of 400 million viewers, the replays.

Jiang He Ping, chief executive officer of co-organiser CCTV-5 (CCTVs sports channel) said he expected China to surpass the Sydney Olympics record where 75% of the population watched the opening ceremony of the Olympic Games.

The one-day CASBAA/CITVC Sports Television Forum was co-organised by CASBAA and China International Television Corp (CITVC), co-hosted by the State Administration of Radio Film & Television (SARFT) and China Media Group, supported by CCTV, the Beijing Olympic Committee Organising Group (BOCOG) and sponsored by sina.com.

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ABOUT CASBAA – www.casbaa.com
The Cable & Satellite Broadcasting Association of Asia is an industry-based advocacy group dedicated to the promotion of multi-channel television via cable, satellite, broadband and wireless video networks across the Asia-Pacific. CASBAA represents some 120 Asia-based corporations, which in turn serve more than 3 billion people.

Members include ABN AMRO, AETN, AsiaSat, ASTRO, Bloomberg Television, CSG Systems, Discovery Networks Asia, EMC (Taiwan), HBO Asia, IBM, MTV Networks Asia Pacific, Nokia, now Broadband (PCCW), PricewaterhouseCoopers, Sony Pictures Television International, STAR Group, Sun Microsystems, Turner International Asia Pacific, UBC (Thailand), Walt Disney Television International, Zone Vision, Ascent, CNBC Asia, BBC Prime, ESPN STAR Sports, Harmonic, Irdeto Access, Juniper Networks, National Geographic, NDS, Mediacorp News, Nagravision, Open TV, PanAmSat, Sky News Australia, Starhub, Worldsat and Zieland Productions.

CONTACT:

Rebecca Kennedy or Katie Wong

Communications, CASBAA

802 Wilson House, 19-27 Wyndham Street, Central, Hong Kong

Tel: 852-2854 9913 Email : pr@casbaa.com

CASBAA takes lead with digital copy controls

Hong Kong, August 31, 2005 — The Cable & Satellite Broadcasting Association of Asia (CASBAA) today announced a new initiative to encourage practical, high-end solutions to the challenges of the new digital environment for the Asia Pacific pay-TV industry. As the pay-TV and media industries move towards digitisation it is critical for content to be protected from illegitimate copying.

This consensus initiative, which encompasses support by the CASBAA Technical Committee for a series of technical solutions to digital copyright controls – especially digital outputs C follows a six-month consultation process involving the entire CASBAA membership, including pay-TV channels, platform operators and hardware suppliers.

“Although CASBAA is not a standards-setting organisation, the objective is to provide guidance for the likes of the chipset and set-top box manufacturers, as well as the consumer electronics industry within Asia,” said Marcel Fenez, the chairman of CASBAA.

Mr Fenez emphasised that the technical specifications referred to in the documentation are voluntary. “”This is an open-ended process which we hope will encourage further input from our members and the rest of the industry. The strength of CASBAA is its wide and diverse membership.”

Karl Rossiter, the chairman of the CASBAA Technical Committee, said: “The CASBAA technical recommendations cover localized interconnection of consumer devices and secure digital home networking. We also advocate the use of open and proven international standards and will take into account copy protection technologies that are yet to emerge within Asia.”

According to CASBAA, digital transmission of content is becoming the norm in the pay-TV industry in the Asia-Pacific region and will soon become the dominant means of handling TV signals in the home. Manufacturers of set-top boxes and the chipsets that fill them need guidance now as to the technological measures for content protection that platform operators and program suppliers wish to see incorporated in the next generation of digital equipment.

“This is an issue that unites the industry. Content providers, programme distributors and cable, satellite and broadband platform operators all need to protect their revenue streams from erosion due to widespread unauthorized distribution on the Internet and elsewhere,” said Marcel Fenez.

For details of the recommendations please visit www.casbaa.com

ENDS

ABOUT CASBAA – www.casbaa.com
The Cable & Satellite Broadcasting Association of Asia is an industry-based advocacy group dedicated to the promotion of multi-channel television via cable, satellite, broadband and wireless video networks across the Asia-Pacific. CASBAA represents some 120 Asia-based corporations, which in turn serve more than 3 billion people.

Members include ABN AMRO, AETN, AsiaSat, ASTRO, Bloomberg Television, CSG Systems, Discovery Networks Asia, EMC (Taiwan), Galaxy, HBO Asia, IBM, MTV Networks Asia Pacific, Nokia, now Broadband (PCCW), PricewaterhouseCoopers, Sony Pictures Television International, STAR Group, Sun Microsystems, Turner International Asia Pacific, UBC (Thailand), Walt Disney Television International, Zone Vision, Ascent, CNBC Asia, BBC Prime, ESPN STAR Sports, Harmonic, Irdeto Access, Juniper Networks, National Geographic, NDS, Mediacorp News, Nagravision, Open TV, PanAmSat, Sky News Australia, Starhub, Boeing Aerospace, Worldsat and Zieland Productions.

CONTACT:

Rebecca Kennedy or Katie Wong

Communications, CASBAA

802 Wilson House, 19-27 Wyndham Street, Central, Hong Kong

Tel: 852-2854 9913 Email : pr@casbaa.com

China International Sports TV Forum launched

Hong Kong, July 28, 2005 — China International Television Corp (CITVC) and the Cable & Satellite Broadcasting Association of Asia (CASBAA) today announced details of the inaugural China International Sports Television Forum to be staged in Beijing on August 25th, 2005.

Themed “The Fastest Marathon C China Sports TV 2005-2008″, the China International Sports TV Forum 2005 is co-hosted by The State Administration of Radio, Film & Television (SARFT) and China Media Group, and supported by the Beijing Olympic Committee Organizing Group (BOCOG) and national state broadcaster CCTV. The event producer is national sports TV network CCTV-5, with front-running Chinese-language ISP, Sina.com as Lead Sponsor.

“The objective of this years Forum is to highlight international best practices for the further development of the sports television market within China and to underline Chinas increasing capacity to match those global standards,” said Mr Li Jian, President of CITVC.

“During the Forum we will examine the most innovative business models for sports television and exchange views and information on the latest technical advances in the run-up to the Beijing 2008 Olympics. We are particularly pleased to be working with BOCOG and CASBAA at this important time.”

According to Marcel Fenez, the Chairman of CASBAA and head of PricewaterhouseCoopers Asia Pacific Entertainment and Media practice: “As a regional industry organization devoted to the advancement of multi-channel television, CASBAA is delighted to be partnering with CITVC on this project which our Board of Directors believes will add significantly to industry knowledge.”

Among those participating in the one-day conference at the Nikko New Century Hotel, Beijing, which is a centerpiece for the annual BIRTV Exhibition and Conference, will be Mr. Jiang Xiao Yu, Vice Chairman, BOCOG; Mr. Tian Jin, Vice Minister of SARFT; Mr. Ma Guo Li, Chief Operating Officer, Beijing Olympic Broadcasting; Mr. Sun Yu Sheng, Vice President, CCTV and Mr Jiang He Ping, the CEO of CCTV-5, along with top executives from the National Basketball Association, Adidas, TWI/IMG, Octagon, Volkswagen and Coca Cola.

CONTACT
For further information on the China International Sports TV Forum 2005 visit www.casbaa.com, or contact:

Ms Rebecca KENNEDY or Ms Katie WONG

Communications, CASBAA

Tel: (852) 2854 9913

Email: pr@casbaa.com

ABOUT CASBAA
The Cable & Satellite Broadcasting Association of Asia is an industry-based advocacy group dedicated to the promotion of multi-channel television via cable, satellite, broadband and wireless video networks across the Asia-Pacific. CASBAA represents some 120 Asia-based corporations, which in turn serve more than 3 billion people. Member organisations include ABC Asia Pacific, Sky News Australia, Two Way TV, ASTRO, Bloomberg Television, Discovery Networks Asia, EMC, HBO Asia, AETN (The History Channel), IBM, MTV Networks Asia Pacific, Nokia, now Broadband TV, PricewaterhouseCoopers, Sony Pictures Television International, STAR Group, Sun Microsystems, Turner International Asia Pacific, UBC, Walt Disney Television International, ABN AMRO, Anytime, AsiaSat, BBC Prime, BBC World, Channel News Asia, CNBC, Freshfields, HSBC, Irdeto Access, Loral Skynet, Mindshare, National Geographic Channel, Time Warner and TOM Group.

ABOUT CITVC
Established in 1984, CITVC is a wholly stated-owned enterprise invested by China Central Television (CCTV). Since its reorganization of assets and restructuring in 1997, CITVC has developed into a media conglomerate. Its major businesses include television program production and distribution, the advertisement agency for CCTV, channel management, television technical services, new media development, television rating and other professional investigations and consultations. It also involves itself in industrial and capital investments. CITVC has now become one of the biggest and strongest media industrial group corporations in China’s mainland.

ABOUT SINA
SINA Corporation (Nasdaq: SINA) is a leading online media company and value-added information service (VAS) provider for China and for global Chinese communities. With a branded network of localized web sites targeting Greater China and overseas Chinese, SINA provides services through five major business lines including SINA.com (online news and content), SINA Mobile (mobile value-added services), SINA Online (community-based services and games), SINA.net (search and enterprise services) and SINA E-Commerce (online shopping and auctions). Together these units provide an array of services, which include regional focused online portals, mobile value-added services, search and directory, interest-based and community-building channels, free and premium email, online games, virtual ISP, classified listings, fee-based services, e-commerce, and enterprise e-solutions.

Philippine broadcaster ABS-CBN Channel 2 wins

28th October 2005, Hong Kong – Philippine broadcaster ABS – CBN Channel 2 has won the 2005 years ABU CASBAA UNICEF Child Rights Award for an episode of their current affairs series Correspondent entitled Juvenile Injustice.

The Child Rights Award, established in 2001, is given each year in recognition of the best television programming on a child rights issue produced in the Asia-Pacific region. It recognizes the efforts of broadcasters in pursuing both the production of top quality childrens programming and better news coverage of childrens issues.

“We salute broadcasters of the Asia Pacific who participated in this years award process and who continue to demonstrate their commitment to producing quality television for and about children,” said Simon Twiston Davies, CEO of the Cable & Satellite Broadcasting Association of Asia (CASBAA).

Juvenile Injustice, an in-depth hour-long documentary, sheds light on the harsh reality facing young juveniles left languishing in over crowded prisons and detained with adults while awaiting their sentences. By documenting the story of four young detainees and also exploring efforts underway in the Philippines to reform the juvenile justice system, the expos demonstrates the urgent need to do more to speed up this process.

Karen Davila, the producer of Juvenile Injustice and representing ABS-CBN Channel 2, was presented with the award during a gala presentation at the CASBAA 2005 Ball in Hong Kong. The entry competed with 50 programmes from 10 countries including Bhutan, China, Hong Kong, Indonesia, Japan, Mongolia, Pakistan, Philippines, the Republic of Korea, and Singapore.

“The Child Rights Award is an important part of what must be an ongoing effort to strengthen the commitment and capacity of broadcasters in Asia and the Pacific to continue to produce quality programming on childrens issues that educate, inform and break down stereotypes,” said David Astley, Secretary-General of the Asia-Pacific Broadcasting Union.

The winning entry was selected by a panel of jurors made up of distinguished television producers and industry representatives including; Ms. Kesang Chuki Dorjee, Head of Children, Youth and Women Programming at Bhutan Broadcasting; Norliza Mohd Ali from Radio Television Malaysia; Catherine Nebauer, Senior Vice President & General Manager from Nickelodeon Asia; Michael Peschardt from the BBC; Jeanne Hallacy, a producer and documentary filmmaker from Asia Works in Bangkok; and Amar Keshar Simha, an independent producer from Pakistan.

“This years entries cover a wide range of child rights issues from the rights of indigenous children to the plight of children living on the streets. They illustrate the power of television to communicate and educate an audience on the situation of children with compassion, intelligence and insight,” said Madeline Eisner, Regional Communication Advisor for UNICEF Regional East Asia and the Pacifics office.

The top ten finalists in this years competition were:

A Bridge Over Troubled Waters – Da Zhaward Maurman (Swara) produced by Samara Minallah (Pakistan)
This documentary explores the tradition of Swara, a custom followed in North West Frontier Province in Pakistan, when daughters are given in marriage to the aggrieved family as compensation in a murder or a serious crime committed by their brothers or fathers. It exposes how this tradition continues to deny girls their rights and forces them into early and often abusive marriages.

In-Depth 60 Minutes – Caught Between Tragedy & hope: Reformatory school children produced by Korean Broadcasting System (Republic of Korea)
This one hour documentary provides a rare glimpse into the life of young teenagers detained in reformatory schools in the Republic of Korea. The first time that permission has been given to shoot in the reform schools, two different crews track their day to day operation and the impact on these adolescents living in them.

I-Witness: The GMA Documentaries “Batak” (Child Drug Pusher) produced by GMA Network, INC, (Philippines)
This news style documentary explores the devastating impact of drugs on children. Each segment of the programme portrays a different perspective of children aged between 9 and 15 years whose lives are being controlled by drugs either as pushers, users or sellers.

Kabataan News Network (Youth News Network), produced by Probe Media Foundation, Inc. (Philippines)
This innovative child focused and produced television series provides an outlet for children to report on their own stories from their own perspective. This episode includes short stories including a story on colorful butterfly sanctuary in Cebu City, a festival in Mountain Province where young people express themselves through a band festival, the life of the families of over seas Filipino workers and a look at the state of kite flying.

Segah At Nusantara produced by Mahaka Visual (Indonesia)
This animated childrens series, focuses on the struggle between development and conservation in Indonesia. Through the adventures of a young boy Segah, who lives in secluded and pristine forest of Kalimantan Tengah, we come to understand the threat to natural preservation and cultural value as developers seek to destroy the forest.

Sunday Report: Big Head Babies produced by Television Broadcasts Limited (Hong Kong)
This episode of regular news current affairs series exposes the vulnerability of Chinas rural poor by following the story of baby Qianlin, who sick from contaminated milk powder, suffers from a swollen head and severe malnutrition and whose family seeks medical help in the nearby city.

Surat Sahabat: Daman Anak Dayak Ngaju (Letter from a Friend: Daman, child of Dayak Ngaju) produced by Trans TV (Indonesia)
This episode of a series called Surat Sahabat, a semi documentary programme for children aged between 7 and 18 years old, focuses on the life of children in a remote part of Indonesia. Told through the eyes and perspective of the children, the half- hour series provides both an entertaining and educational way for Indonesia children to learn about their countrys rich cultural diversity.

Talk with Your Baby – SOS from the babies who don’t smile produced by Yomiuri Telecasting Corporation (Japan)
This one-year-chronicle of Tsuruga, a 59-year-old midwife in Japan, provides an insight into the challenges facing new mothers and their infants. It demonstrates the trials and tribulations of adjusting to life with a newborn and learning how to interact and stimulate them. The love and guidance demonstrated by the regular interactions with Tsuranga, illustrate the importance of having support and advice to make the transition to motherhood.

The 300 Meters Adventure – produced by Shizuoka Broadcasting System (Japan)
A moving and intimate portrayal of a young ten year old girl, who although born blind, struggles to live a normal life with her parents and younger sister. With an acute sense of sound and extraordinary music talent, this one hour documentary chronicles her life over a year and provides an insight into the life of a blind child.

Note to the Editors:

Asia-Pacific Broadcasting Union (ABU)

The Asia-Pacific Broadcasting Union (ABU) is a non-profit, non-government, professional association of broadcasting organisations, formed in 1964 to facilitate the development of broadcasting in the Asia-Pacific region and to organize co-operative activities amongst its members. It currently has over 150 members in 55 countries, with its broadcaster members reaching a potential audience of about 3 billion people. It organizes many activities and projects to promote excellence in broadcasting, and to improve the programmes, skills and technologies of its members, including the ABU Children’s TV Programme Item Exchange www.abu.org.my

Cable & Satellite Broadcasting Association of Asia (CASBAA)

The Cable & Satellite Broadcasting Association of Asia is an industry-based advocacy group dedicated to the promotion of multi-channel television via cable, satellite, broadband and wireless video networks across the Asia-Pacific. CASBAA represents some 110 Asia-based corporations, which in turn serve more than 3 billion people.

www.casbaa.com

UNICEF

For nearly 60 years UNICEF has been the worlds leader for children, working on the ground in 157 countries and one territory to help children survive and thrive, from early childhood through adolescence. The worlds largest provider of vaccines for poor countries, UNICEF supports child health and nutrition, quality basic education for all boys and girls, access to clean water and sanitation, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of governments, businesses, foundations and individuals.

www.unicef.org

For further information, please contact:

Craig Hobbs: ABU (Kuala Lumpur), +603 2282 3592, craig.h@abu.org.my

Rebecca Kennedy: CASBAA, +852 2854 9913, pr@casbaa.com

Madeline Eisner: UNICEF Bangkok, +66 2 356 9406 or +66 1 701 4626, meisner@unicef.org

Shantha Bloemen: UNICEF Bangkok, +66 2 356 9407 or +66 1 906 0813, sbloemen@unicef.org

Frank Brown of MTV wins CASBAA Chairmans Award

Hong Kong, October 28th 2005 — The Cable & Satellite Broadcasting Association of Asia (CASBAA) today announced the winner of the prestigious CASBAA Chairmans Award 2005 for “the outstanding contribution to the Asia Pacific multi-channel cable, satellite and broadband pay-TV industries in the previous 12 months.”

The 2005 award went to Frank Brown, President of MTV Networks Asia for “Fostering the pay-TV business in the region, driving social responsibility initiatives, most recently for the Tsunami, developing youth TV and localizing regional networks.” Frank Brown was a CASBAA Board Member for more than five years and President of the Association from 2000 to 2002.

The CASBAA Chairmans Award 2005 was made at the conclusion of the CASBAA Pay-TV Advertising Awards held on the final day of the CASBAA Convention 2005 in Hong Kong.

Marcel Fenez, the Chairman of CASBAA, said “Frank Browns contribution to the Asian pay-TV industry has been outstanding as he has helped to nurture a fledgling business to one which by several different measures can be described as a tremendous success.”

The CASBAA Award also recognised Frank Browns flair for the development and marketing of pay-TV content and distribution.

“Beyond that, Franks leadership of CASBAA as President of the Association between 2000 and 2002 helped enormously to create the credible industry voice that we are today,” said Mr Fenez.

Mr. Brown said, “I am honoured to receive this award. But the honour is as much for MTV Networks Asia as it is for me. I am extremely privileged to have been part of a great team over the years.”

Mr Brown moved to Singapore in 1994 to establish MTV Networks Asia Pacific, having joined MTV Networks in 1987. Mr Brown recently announced he would be leaving MTV Networks Asia and relocating to Australia where he will be joining a family business.

The five other nominees for the 2005 Award were:

ASTRO (Malaysia)

“For convincing consumers to subscribe to its service in overwhelming numbers; for a successful IPO and gaining the concerted attention of the investment community; for building a successful pay-TV business in Malaysia under difficult circumstances; and most recently for actively being involved outside their territory in a positive way.”

GALAXY C SUPERSUN (Hong Kong)

“For successfully re-launching and re-branding its digital DTH offering in a highly competitive market.”

KARL ROSSITER

“For leading the CASBAA Technical Committee standards initiative on digital set-top box outputs.”

PCCW – NOW BROADBAND TV (Hong Kong)

“For innovative and pro-active marketing of a secure and advanced pay-TV platform with growing interactive capability culminating in stellar subscriber take up and its establishment as one of the leaders in IPTV globally.”

SUBHASH CHANDRA and ZEE Television (India)

“For bringing India its first DTH service. DTH is expected to accelerate the maturation of Pay-TV in India and Chandra, once again, is at the forefront. By year’s end, the Dish project is anticipated to have 1 million subscriptions.”

– Ends –

For further information, please contact:

Ms Rebecca Kennedy / Ms Katie Wong

Communications

CASBAA

Tel: (852) 2854 9913

Fax: (852) 2854 9530

Email: pr@casbaa.com

ABOUT CASBAA – www.casbaa.com

The Cable & Satellite Broadcasting Association of Asia is an industry-based advocacy group dedicated to the promotion of multi-channel TV via cable, satellite, broadband and wireless video networks across the Asia-Pacific. CASBAA represents some 110 Asia-based corporations, which in turn serve more than three billion people. Members include ABC Asia Pacific, ABN AMRO, AETN, AsiaSat, Astro, Bloomberg Television, China Entertainment Television, CSG Systems, Discovery Networks Asia, EMC, HBO Asia, IBM, MTV Networks Asia Pacific, Nokia, now Broadband TV, PricewaterhouseCoopers, Sony Pictures Television International, STAR Group, Sun Microsystems, Turner International Asia Pacific, UBC, Walt Disney Television International, Zone Vision, AGB Nielsen, Anytime, Arianespace, Asian Food Channel, BBC World, Celestial Movies, CSM, ESPN Star Sports, Harmonic, Irdeto, MEASAT, National Geographic, Nagravision, Tom Group, PanAmSat, Paul Weiss, Scientific Atlanta, Synovate and Time Warner.

CASBAA Unveils Winners of Pay-TV Advertising Award

Pepsi Huddle named Campaign of the Year

Hong Kong, 28 October 2005 – The Cable and Satellite Broadcasting Association of Asia (CASBAA) today announced the winners of the CASBAA Pay-TV Advertising Awards 2005. The awards, now in their second year, recognise and reward the most outstanding and innovative advertising utilising pay-TV platforms across the Asia Pacific.

Organised in association with Media magazine, the awards were presented on 28 October during the CASBAA Convention 2005 in Hong Kong.

CASBAA received more than 130 entries for the eight categories for awards in 2005. “We are delighted with both the enthusiastic response and the quality of the entries this year. Having demonstrated tremendous growth, Asia Pacifics US$3 billion pay-TV advertising market continues to be promising and to offer, clients, the advertising industry and pay-TV channels colossal opportunities for the years to come,” said Marcel Fenez, Chairman of CASBAA.

The Pepsi Huddle campaign in India swept the “Best Integrated Marketing Campaign Using Pay-TV” and was named the “Campaign of the Year” for the annual John Doherty trophy.

Winners this year were selected by a panel of judges comprising seven industry veterans: The judges were: Rob Sherlock, Regional Creative Director, FCB Asia Pacific, who served as the Chairman of the Jury; Hass Aminian, President – Asia Pacific, Redmandarin; Melanie Lee, Vice President, Marketing, New World Mobility; Tony Peck, Executive Creative Director, OgilvyOne Worldwide, Hong Kong; Charles Edwards, Executive Producer, The Media Village; Anne Kim, Regional Communications Director, Starcom Mediavest Group; and Richard Tunbridge, Creative Director, M&C Saatchi.

“The judging panel was absolutely impressed with the high quality of this years entries. The advertisements are not only creative but also powerful in getting their messages across to the pay-TV audiences,” said Rob Sherlock, chairman of the judging panel.

“We are delighted to be working with CASBAA in organising these awards. Now a key event in the industry calendar, the CASBAA awards helping to drive the development of pay-TV advertising and the quality of pay-TV commercials in the Asia Pacific region,” noted Tim Waldron Managing Director of Media magazine.

CASBAA leads raids on renegade cable operators

Hong Kong, September 27, 2005 — The Cable and Satellite Broadcasting Association of Asia (CASBAA) has launched an intensive enforcement campaign against Philippines pirate pay-TV pirate operators, starting with police raids on cable companies in Mindanao on September 21, and in Metro Manila on September 23 and 26.

“This is the first of a series of high-impact actions the industry is taking to highlight the seriousness of cable signal theft in the Philippines, especially for legitimate, law-abiding Filipino cable and satellite TV operators,” said CASBAA CEO, Simon Twiston Davies.

CASBAA is an industry-based advocacy group that promotes pay-TV services via cable, satellite, broadband and wireless video networks across the Asia-Pacific.

The recent CASBAA-instigated raids on renegade cable operators were undertaken in co-operation with the National Bureau of Investigation of the Philippines (NBI).

CASBAA said it had been conducting surveillance of the target companies for several months taking note of the re-transmission of pay-TV programming which had not been authorised by the channel providers or their legitimate distributors in the Philippines.

“In many cases unscrupulous operators steal the pay-TV signals and resell them for significant profit,” said Mr Twiston Davies. “Our data shows aggregated industry losses in the Philippines for 2004 of US$70 million and preliminary estimates for 2005 suggest that this figure has increased significantly.”

CASBAA data showed 880,000 legitimate and 650,000 illegitimate cable and satellite TV subscribers in the Philippines in 2004. For 2005 the problem would appear to have worsened with an increase in the number of illegal cable connections and a drop in the number of legitimate subscriptions.

“These are frightening numbers,” said Mr Twiston Davies, “because they are deteriorating year after year. And dont forget that these figures dont fully represent a big hole in government revenues in terms of forgone license fees and taxes. Last year that was already as high as US$38 million.”

For the recent raids, acting under search warrants, the NBI operatives raided and confiscated equipment in Cotabato City and Butuan that was being used for unauthorized pay-TV signal use and distribution. The raids on September 23 and 26 were in Pasig City, Taytay, Rizal and Alaminos, Laguna.

CASBAA noted that the target cable companies were stealing popular cable television channels such as CNN International, AXN, Cartoon Network, Discovery Channel, Disney Channel, ESPN, STAR Sports, STAR Movies, STAR World, HBO, MTV and National Geographic Channel.

Mr. Twiston Davies said this is not just about protecting the intellectual property rights of international broadcasters, but about the development of a thriving domestic industry currently undermined by unbridled signal theft.

“We hope that the Philippines authorities will take note of the seriousness of this problem,” he said. “Criminal charges and high-profile raids could be avoided by giving a clear mandate to the National Telecommunications Commission (NTC) to take appropriate administrative actions to oblige current illegal operators to ‘go legit’,” said Mr Twiston Davies.

CASBAA is working closely with players in the local industry who use legitimate programming and government agencies such as the NTC and the Department of Trade and Industry – Intellectual Property Office to curb signal theft.

In pursuit of the Associations agenda CASBAA recently staged a seminar in Bangkok with the Thai Department of Intellectual Property and supported a series of technical principles to protect content output from digital set-top boxes.

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CONTACT
Rebecca Kennedy

CASBAA

+852 2854 9913 or pr@casbaa.com

ABOUT CASBAA
The Cable & Satellite Broadcasting Association of Asia is an industry association dedicated to the promotion of multi-channel television via cable, satellite, broadband and wireless video networks across the Asia-Pacific region. CASBAA represents some 110 Asia-based corporations, which in turn serve more than 3 billion people. Member organizations include ABC Asia Pacific, ABN AMRO, AsiaSat, ASTRO (Malaysia), Bloomberg Television, Discovery Networks Asia, EMC, HBO Asia, IBM, MTV Networks Asia Pacific, Nokia, NOW Broadband TV, PricewaterhouseCoopers, Sony Pictures Television International, STAR Group, Turner International Asia Pacific, UBC (Thailand), Walt Disney Television International, Zone Vision, Asian Food Channel, BBC World, China Entertainment Television, CNBC Asia, Dream ESPN STAR Sports, Harmonic, Indovision, Juniper Networks, Kabelvision, PanAmSat, SkyCable, TimeWarner, Anytime and TVBI.

CASBAA releases Pay-TV Piracy cost estimates

Revenue loss due to Asia Pacific pay-TV piracy up 11% to US$1.06 billion

Hong Kong, October 26th 2005 – The Cable and Satellite Broadcasting Association of Asia (CASBAA) and CLSA Asia-Pacific Markets (CLSA) today released estimates of the Cost of Pay-TV Piracy in the Asia Pacific for 2005. The study is a collaborative effort between CLSA, CASBAA and its member organizations.

This is the third annual study of the issue, covering all forms of cable & satellite pay-TV piracy in markets including Hong Kong, India, Indonesia, Malaysia, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam. The report highlights the impact of unlicensed pay-television operators and unauthorized pay-TV access on regional economies.

According to the study, the cost of pay-TV piracy in the region is projected to grow by 11% from US$952 million in 2004 to US$1.06 billion in 2005. This reflects a continuing trend, highlighting the fact that the problem is far from under control and the tempo in terms of illegal activity is rising.

The cost to governments in 2005 in lost taxes, license fees and other revenues is predicted to reach US$155 million by Y/E 2005. Higher revenue leakage in India, Thailand, Vietnam and the Philippines is of particular concern. Nevertheless, with a stable US$24 million loss, the piracy deficit in Hong Kong is extremely damaging for the overall health of the pay-TV industry, according to CASBAA.

Pay-TV piracy losses for China are not included in the report, since China is considered, by some industry definitions, to have a negligible, genuine pay-TV market.

India still leads the region in terms of net revenues lost. Thus, although the revenue loss to unauthorized cable access by individuals is down from US$57 million in 2004 to US$38 million in 2005, the grey market deficit caused by theft of programming on a wholesale basis has increased overall losses from last years US$507 million to this years US$632 million, scaling up the total loss by 19% to US$670 million.

In Indonesia, due to the growing number of set-top boxes with breached security systems, an increase in the number of illegal pay-TV operators and satellite signal overspill, industry losses have surged by 25% to an estimated US$24 million this year.

Losses to the industry in the Philippines are estimated to have jumped 16% for 2005, as the number of illegal connections by individuals and by rogue cable operators continued to rise. Growth of the legitimate industry has been damaged by the unchecked growth in operations by cable operators who steal programming and resell it to an unsuspecting public. It is estimated that there are now almost the same number of pirate connections as legitimate paid subscriptions in the country.

In Thailand, estimated losses are up 15% year-on-year, to US$160 million. While the legitimate industry in Thailand continues to grow, it faces debilitating competition from unlicensed and unregulated competitors.

Vietnams revenue loss has seen a remarkable jump of 68% as the pay-TV market there enters a phase of dynamic expansion. Legitimate subscriptions are rising rapidly, but connections through operators who steal their programming are rising even more rapidly. Vietnam is conservatively estimated to have an illegal subscriber count of 370,000 households.

After reviewing the methodology for calculating pay-TV piracy in Taiwan and yet closer consultation with local operators and the pay-TV channels, estimated losses to the industry from pay-TV piracy still stand at US$47 million. While this estimate has fallen from last year, the decline is due to a better understanding of the market-place and not to a real decline in the use of pirated programming. Revenue leakage remains serious and in need of active remedy by the industry and the government.

Meanwhile, the good news is that jurisdictions such as Malaysia and Singapore have made progress since 2004, with dwindling piracy percentages.

Indeed, in Malaysia the cost of pay-TV piracy has dipped by 45% in 2005 to US$2.7million as a result of collaboration between industry and government in enforcement measures to combat the problem. The countrys pay-TV industry, represented by leading operator ASTRO, has invested substantially in new technologies in order to stay one-step ahead of the pirates.

“While an overall growth of 11% in estimated regional revenue losses due to pay-TV piracy for 2005 is in line with forecasts, the problem is far from under control,” said Simon Twiston Davies, CEO, CASBAA. “There are more markets showing negative development than those having success in counteracting pay-TV piracy. Thats why combating pay-TV piracy remains the industrys top priority. We will continue to work closely with regulators and those carrying out enforcement to roll back these costs to the industry and the community at large.”

“The increased revenue loss resulting from pay-TV piracy is not only an issue for the industry but also one pertaining to intellectual property rights and to the entire economy in Asia,” noted Simon Dewhurst, Director Investment Banking and Head of Media & Entertainment Investment Banking, CLSA.

“Governments across the region must step up their efforts in protecting intellectual property rights and fight pay-TV piracy to encourage investment and further development of the industry and the economy.”

CLSA and CASBAA will release the results of the latest pay-TV piracy study on October 27th at The CASBAA Piracy Lunch 2005 in Hong Kong during the annual CASBAA Convention.

The CASBAA Convention 2005 is Asias premier broadcasting event. The essential links of the digital value chain – innovative technologies, creative content and novel business models C are the highlights of this years CASBAA Convention.

Hong Kong pay-TV industry still battling piracy

Hong Kong, May 26, 2005 — The Cable & Satellite Broadcasting Association of Asia (CASBAA), today served notice that the Hong Kong pay-TV industry remains fully engaged in the battle against signal piracy.

CASBAA and its members have been seeking to raise the consciousness of bars and clubs in Hong Kong that screening pay-TV services without legal subscriptions is against the law. Now, legal action is being taken against a bar which, despite being warned, has refused to give an undertaking to cease and desist from airing unlicensed television broadcasts. CASBAA has filed a lawsuit seeking an injunction and damages against the bar, as an example.

“It is with regret that we are now taking this step,” said Marcel Fenez, Chairman of CASBAA. “Although we have reached out to the food and beverage industry in particular to raise awareness of the illegal nature of unauthorised distribution of pay-TV signals in public venues we find that these laws are still not taken seriously by many bars and clubs. Some bars refuse to cease these activities despite being warned several times; we have no choice but to take the matter to the courts.”

In parallel with the lawsuit CASBAA is issuing a further series of advisory letters to bars and clubs, as well as to private members clubs, noting that pay-TV television signal theft is not to be tolerated. This issue will be raised with club managements and, if necessary, action will be taken against those that continue to infringe.

CASBAA also commented that it is pleased that some progress is being made. The majority of bar owners approached have given undertakings to cease screening illegal TV broadcasts.

“We commend those clubs and bars that screen only legitimate pay television broadcasts,” said Mr Fenez. “And we continue to encourage bar-goers to contribute to Hong Kongs economy by giving their patronage to businesses airing legal, Hong Kong-licensed TV services. We want people to enjoy their evenings out in bars and pubs, and to do so in a way that ensures adequate remuneration to Hong Kongs service providers, international channel programmers, and the sports leagues who stage the games.”

Under Hong Kong law bars and clubs may only display pay-TV channels, such as ESPN or STAR Sports, under an appropriate subscription from a Hong Kong licensed pay-TV operator such as now Broadband Television. Other pay-TV operators such as UBC of Thailand, MultiChoice of South Africa and Dream of the Philippines are not authorised to offer subscriptions in Hong Kong.

In Hong Kong, besides PCCW (now Broadband TV), the licensed pay-TV operators are Hong Kong Cable Television (i-Cable) and Galaxy Satellite Broadcasting (SuperSUN), all of whom are members of CASBAA.

Pay-TV signal piracy remains a major issue for the broadcasting industry in Hong Kong. In October 2004, it was estimated that the gross cost associated with pay-TV signal piracy in Hong Kong amounted to approximately HK$200 million net over a 12-month period.

“We are all committed to improving this alarming situation so the community is ultimately served with a wider choice and better programming. If vast sums continue to be stolen from the value chain, investment will fall and programming standards will decline,” said Mr Fenez.

It is just twelve months since CASBAA sent warning notices and awareness letters to public venues screening unauthorised pay-TV services.

CONTACT

For further information, please contact:

Ms Rebecca KENNEDY

Communications, CASBAA

Tel: (852) 2854 9913

Email: pr@casbaa.com

ABOUT CASBAA
The Cable & Satellite Broadcasting Association of Asia is an industry-based advocacy group dedicated to the promotion of multi-channel television via cable, satellite, broadband and wireless video networks across the Asia-Pacific. CASBAA represents some 120 Asia-based corporations, which in turn serve more than 3 billion people. Member organisations include ABN AMRO, AsiaSat, ASTRO, Bloomberg Television, Discovery Networks Asia, EMC, Galaxy, HBO Asia, The History Channel, IBM, i-Cable, MTV Networks Asia Pacific, Nokia, now Broadband TV, PricewaterhouseCoopers, Sony Pictures Television International, STAR Group, Sun Microsystems, Turner International Asia Pacific, UBC, Walt Disney Television International, Anytime, BBC Prime, Freshfields, HSBC, Irdeto Access, Loral Skynet, Mindshare, and TOM Group.