The Casbaa Research Committee recognizes the need for high-quality and compatible TV-focused media research. A priority is to educate users of research data on how to use the information effectively. This committee promotes the benefits of advertising on multichannel TV.
One of Casbaa’s key initiatives is Casbaa Advertising, an industry alliance dedicated to generating new advertising revenue streams for multichannel television across 18 Asian markets with 600 million connections.
Board Member Responsible:
- Marcel Fenez, Fenez Media
Chairman:
- Sally Wu, BBC Worldwide
- Michael Rogers, Sony Picture Television
| Committee Members | Company |
|---|---|
| E-Lin Kok | A+E Networks |
| Ana Bautista | BBC Worldwide |
| Amy Lau | Bloomberg |
| Mandy Oey | Bloomberg |
| Athena Ho | Celestial Tiger Entertainment |
| Yu Mei Chan | CNBC Asia |
| Aisha Jufri | Discovery Networks Asia Pacific |
| ChuSan Yeh | Discovery Networks Asia Pacific |
| Ivy Esquero | Discovery Networks Asia Pacific |
| Ruijing Ma | Discovery Networks Asia Pacific |
| Aditi Guha | Disney Media Distribution |
| Joanne Fairhead | Disney Media Distribution |
| Rahul Thappa | Fox Networks Group Asia |
| Pippa Schwedler | Fox Networks Group Asia |
| Eve Chui | Fox Networks Group Asia |
| Rix Yu | Fox Networks Group Asia |
| Lorena Martin | NBCUniversal |
| Sobia Siddique | NBCUniversal |
| Leonard Lim | Scripps Networks Interactive |
| Nenita Chu | Singtel |
| Annie Yuan | Sony Pictures Television Networks, Asia |
| Germaine Ferguson | Starhub |
| David Webb | Turner International Asia Pacific |
| Jacqueline Tung | Turner International Asia Pacific |
| Jessica Chau | Turner International Asia Pacific |
| Kirsty Bloore | Viacom International Media Networks |
| Heidi Lim | Viacom International Media Networks |
| Mansi Chopra | Zee TV |
| Jane Buckthought | Casbaa |
| Kevin Jennings | Casbaa |
| Louis Boswell | Casbaa |