December 2013

Philippines in View Forum

CASBAA will kick off 2014 with its first event of the new year, Philippines in View, taking place on Tuesday, January 21, 2014 at the Edsa Shangri-La in Manila. Early Bird rates available until December 10. More information/register here.

Philippines in View Report

Detailing the overall Philippines TV market including pay TV and free to air with information on technology, advertising and regulatory issues, the report will be free for CASBAA members and for purchase for non-members. Available in January.

Connections 2013: Issue Two

Don’t miss the next issue of Connections featuring a complete wrap-up of the CASBAA Convention 2013, profile on Mark Patterson, CEO Asia Pacific of GroupM, market report on the Philippines and much more. Available later this month, Connections will be mailed to members and can be downloaded or read as an eMag on the CASBAA website.

Asian Pay TV Advertising Rules

A comprehensive resource surveying the advertising landscape across a variety of countries in the Asia Pacific, CASBAA’s Quick Reference Guide (available to members only) will help you navigate through the complex ad rules and regulations in the region. Check out the online version here.

CASBAA/GfK Agency Attitude Audit

Reach, composition, engagement, proportion of budget and research used – delve into agency attitudes in Hong Kong and Singapore toward International pay TV/ cable channels and find out what pay TV needs to do to be selected in the media mix. View the audit here.

Research into Ad-Supported Piracy

CASBAA, along with other industry groups, is looking carefully at how online piracy websites rely on advertising for the revenue – and who is placing those ads. Preliminary research has been completed on Australia and Singapore, and work is underway with respect to Hong Kong and Taiwan. Malaysia and Indonesia will be next. Our work follows the successful efforts by the Annenberg Innovation Lab at USC to throw some light onto who’s supporting piracy, and how.

CASBAA Year End Mixer

Held on December 5 at The Bank in Singapore, CASBAA’s final Mixer of 2013 brought together members for a festive evening of networking and fun. If you missed the event, photos will be coming soon.

Asia Pacific Multichannel TV Advertising 2014

Updated for 2014, CASBAA’s yearly compendium of multichannel data provides essential statistics combined with case studies and network profiles to help you plan your marketing campaigns. Download your copyhere.

Membership Renewal Offer

Exclusive offer for members! Renew your CASBAA Membership by January 31st, 2014, and you can purchase Convention passes for next year at the special renewal rate of only $1,000 USD per delegate pass! For more details on this offer, please contacttammy@casbaa.com.

CASBAA India Forum – Save the Date

CASBAA’s annual spotlight on the dynamic India multichannel TV market will take place on Wednesday, March 5, 2014 at the Shangri-la, New Delhi. Stay tuned for more information!

Career Highlight

SPE Networks Asia – Producer

Celestial Tiger Entertainment – Marketing Director

Email your job openings to listing@casbaa.com