May 2015

CASBAA Satellite Industry Forum 2015 – June 1, Grand Hyatt Singapore
The CASBAA Satellite Industry Forum 2015 is an essential event supporting the satellite industry, fostering its continued growth and expansion in the Asia Pacific region. This year speakers are some of the biggest and most trusted names in the industry with keynotes fromHoulin Zhao, Secretary-General, ITU, U Thaung Tin, Deputy Minister for ICT, Government of Myanmar and Stephen Spengler, CEO, Intelsat. Early bird rates end soon. Register here.

Advertising and Research Committee explores Audience Measurement in Thailand

Thailand’s advertising industry is constructing a new audience measurement system, and the Advertising and Research Committee explored that in an April 22 webinar. Wannee Rutthanaphon from the Media Agency Association of Thailand (MAAT) presented a summary of the objectives and structure of the proposed Media Research Bureau of Thailand. She covered issues such as the Bureau’s internal composition, intended research methods and financing. In brief, the Bureau will be composed of two committees and a board of directors which will work with a media research firm to collect data and redistribute it to stakeholders for fees calculated on a pro rata basis. The objective of MAAT is to establish “Multi-Platform” measurement to reflect increasing use of laptops, tablets and smartphones for content viewing. Wannee established that the research firm has not yet been chosen, a tender is now open, and the selection process should be completed by July of 2015. Members who are interested in knowing more should look inside the Members Zone of the CASBAA website, here.

Webinar on Content Protection for Next Generation TV Content
CASBAA hosted Jim Helman, the CTO of MPAA affiliate MovieLabs, for a webinar presentation on Enhanced Content Protection practices being developed by Movielabs. He stressed the opportunity that exists to ensure strong protection for content developed using up-and-coming technologies like 4k and Ultra High-Definition video. Movielabs has developed framework standards which include hardware-based protection, title diversity, revocation and renewal, forensic watermarking, link protection, and certification. From a policy perspective, Jim also indicated the need for common checklists for certification across the various delivery platforms, and regimes that transcend individual format groups. MovieLabs continues to work with the industry to further define these specifications.

New Member – SeaChange
Please welcome new Patron Member, SeaChange, to the CASBAA family. SeaChange enables its customers to entertain audiences, engage consumers and expand business opportunities by giving them the content management, delivery and analytics capabilities they need to deliver billions of premium video streams across a worldwide matrix of pay-TV and OTT platforms.. For more information about them, click here.

China and the World – one day event exploring TV and online opportunities June 10th Swissotel Shanghai

In association with Lightning International, join us at this one day event on June 10th in Shanghai and find out how you can integrate your business, form partnerships, and collaborate in the China media market.

There are still plenty of opportunities for broadcasters, media and content companies, and online players, in China. Whether content, distribution, or tech-related the overall business is in growth mode. CHINA and the WORLD brings together an A-list of industry experts to offer  insights into how China has taken the best of international ideas and blended them with their own, to create a TV and online  industry with a voracious appetite for expansion.

CASBAA members also enjoy a discount on registration. To find out more, emailamanda@lightninginternational.net.

Philippines Video Forum 2015 – May 13, Makati Shangri-La
On May 13, Brightcove will host Philippines Video Forum to share local market insights and outline strategies on powering content experiences across every connected device and platform. Take part in the event to learn how to monetise content, ensure optimal user experience and fresh ideas on revenue models. Register here to attend.