CASBAA 2011 Has The Industry Covered

CASBAA 2011 Has The Industry Covered

Hong Kong, 21 October 2011 – The CASBAA Convention 2011 has the multichannel TV industry covered through a compelling range of sessions featuring internationally renowned guest speakers. Themed TV365: Watch Closely!, the show will be staged in Hong Kong, October 31st – November 3rd at the Grand Hyatt.

“As a key event in the industry calendar, delegates expect the best speakers covering items relevant to their businesses,” said Simon Twiston Davies, CEO, CASBAA. “From country-specific panels to discussions on technology and the future of the market, the CASBAA Convention 2011 will satisfy your need for the latest information and insight on every aspect of multichannel TV in Asia.”

Selected panels and sessions at the CASBAA Convention 2011:

China TV at Home and Abroad – As ever, China is a unique market with vast opportunities and massive constraints. Meanwhile, media companies of all stripes are creating new models for new revenues both domestically and internationally.

Made in Malaysia – Malaysia’s multichannel TV household penetration has now hit 55% and yet more changes are in the air as IPTV rollouts become a reality and traditional pay TV services reach deeper into the consumer market.

Over The Top – With online services, is this too much, too far? – Internet TV offers promise and peril for the pay TV industry. This panel will explore players from all sides to review the good and bad of over the top TV.

Japan is Still Open for Business – After the devasting events of earlier this year, Japan is ready to show the world that they have bounced back and are open for business. Find out what’s in store for this resilient country.

Reconfiguring the Future – What technological changes are in store for the broadcasting industry … how will these changes influence the way that viewers consume television content?

The 50 Billion Dollar Bet – Investing in India’s digital carriage and content is again in question.

Trend Intelligence – Looking Sideways – Think differently in a changing branded landscape. Your competitors tomorrow are most likely those who you don’t even know today.

Whose Dollar is it Anyway? – Who runs the show – consumers, brands, agencies, media owners? Meaningful relationships with the newly enfranchised customer.

In addition to a full roster of speakers and panels, CASBAA will also be releasing all-new pay-TV data covering a range of topics from TV connections to advertising to piracy during the Convention and will offer an online Delegates Matching tool to help attendees make new connections with their industry peers.

Representing the diversity of multichannel TV in Asia, the CASBAA Convention 2011 closely examines the evolution of the Asia Pacific market and the driving force behind the new broadcast paradigm – 365 days-a-year with distribution to more than 365 million multichannel TV homes in Asia on a 360° range of platforms and devices.

For more information about the CASBAA Convention 2011, please visit http://www.casbaa.com.

The CASBAA Convention 2011 is generously supported by Leading Sponsor Create Hong Kong, Presenting Sponsor Fox International Channels and Turner Broadcasting, Eurosport, Dolby, Getty Images, ABS, Al Jazeera, APT, AsiaSat, Bloomberg Television, CNBC Asia Pacific, Conax, Deutsche Welle, Discovery Networks Asia-Pacific, Disney Channels Worldwide, ESPN STAR Sports, Fashion One, Fashiontv, Food Network Asia, France 24, GE Satellite, Globecast, HBO Asia, Intelsat, Invest Hong Kong, Irdeto, ITV Granada, Life Inspired, MEASAT, MGM Channel, now TV, Paul, Weiss, Playboy TV International, PwC, RRsat, SES, Sundance Channel/WE tv, Synovate, Time Warner, TRACE, TrueVisions, TV5MONDE, Universal Networks International, Viacom, WarnerTV and YouTube.

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About CASBAA – www.casbaa.com

First established in 1991, CASBAA is the Association for digital multichannel TV, content, platforms, advertising and video delivery across Asia for the past two decades. Spanning 17 geographic markets, CASBAA and its Members reach over 420 million connections through a footprint ranging from China to Australasia, Japan to Pakistan. The CASBAA mission is to promote the growth of multichannel TV and video content through industry information, networking exchanges and events while promoting global best practices. To view the full list of CASBAA members please visit here.

For enquiries, please contact:

Desmond Chung
PR & Communications Manager, CASBAA
Desmond.chung@casbaa.com
Tel: +852 3929 1712

Adela Chen
Director, Marketing & Communications, CASBAA
adela@casbaa.com
Tel: +852 3929-1711