Hong Kong, 31 March, 2009 – The Cable & Satellite Broadcasting Association of Asia (CASBAA) today announced a groundbreaking TV industry initiative to generate new revenue streams as part of a unified channel and network strategy. The initiative is designed to demonstrate the effectiveness of using Regional TV channels to reach audiences most likely to maintain spending in an economic downturn.
According to CASBAA, this is the first time the Pan Regional TV channels in Asia have worked together to create a single voice to reach clients and agencies on the benefits of the medium rather than on an individual channel basis.
Top regional media planners are working with CASBAA’s advertising team to develop the strategy for Regional TV to move forward. The initiative is supported by a comprehensive marketing plan.
To kick start the project, the Pan Asian Regional TV Sourcebook will be published at the end of May and supported by an online presence and a commercially oriented website providing advertisers and agencies with essential marketing information and media sales kits.
Major stakeholders in the project are CNN and Cartoon Network, Discovery Networks Asia-Pacific, Sony Entertainment Television, National Geographic Channel and FOX Networks, STAR TV, BBC Global Channels, CNBC Asia, Bloomberg Television and Australia Network.
“The year 2009 will be a tough year for the region‘s marketing industry. Planners are already focused on maximizing reach and share of voice by utilizing the tried and tested medium of TV,” said Julie Petersen, the CASBAA advertising consultant. “This is a time of great opportunity as well as challenge.”
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About CASBAA – www.casbaa.com
The Cable & Satellite Broadcasting Association of Asia (CASBAA) is an industry-based advocacy group dedicated to the promotion of multi-channel TV via cable, satellite, broadband and wireless video networks across the Asia-Pacific. CASBAA represents some 130 member organisations in the pay-TV business, which in turn serve more than three billion people. Patron members include Al Jazeera International, Asia Broadcast Satellite, AsiaSat, ASTRO, Australia Network, Bloomberg Television, Discovery Networks Asia-Pacific, Disney-ABC International Television, HBO Asia, Intelsat, Irdeto, ITV Global Entertainment Ltd., Macquarie Group, Motorola, MTV Networks Asia, NBC Universal Networks Asia Pacific, NDS, now TV, PricewaterhouseCoopers, Qualcomm MediaFLO Technologies, SES NEW SKIES, SingTel, Sony Pictures Television International, STAR Group, Tiger Gate Entertainment, Tom Group, TrueVisions, Turner International Asia Pacific and VOOM HD Networks Asia. To view the full list of CASBAA members, please visit here.
For enquiries, please contact:
CASBAA
Helen Shek / Carmen Mak
Tel: +852 2854 9943
Fax: +852 2854 9530
Email: pr@casbaa.com