Hong Kong, 8 July, 2009 – The Cable & Satellite Broadcasting Association of Asia (CASBAA) and SNL Kagan, a provider of financial and operational information and insight on the global media and communications sector, have announced a joint initiative to provide valuable market information to the broadcast and advertising industry across the region.
The alliance enables CASBAA members to access SNL Kagan’s global multichannel video market data via www.casbaa.com, with further analysis available via CASBAA’s dedicated advertising portal, ‘ATAC’ (http://atac.casbaa.com), which represents the Asia TV Advertising Coalition (ATAC). With 44 subscription-based channels, ATAC represents the majority of regional TV advertising expenditure in Asia Pacific.
Meanwhile, the first edition of CASBAA’s Pan-Regional TV in Asia Sourcebook is also available for download at www.casbaa.com/publications.aspx.
“The alliance with CASBAA provides SNL Kagan clients a unique opportunity to access the vast Asia Pacific market and an unparalleled exposure to the media industry and the people who shape it,” said Ben Reneker, senior analyst for SNL Kagan.
Simon Twiston Davies, CEO of CASBAA, also welcomed the groundbreaking alliance. “With this initiative, CASBAA members and their clients gain immediate access to data and analysis which puts our markets into a global perspective.”
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About CASBAA – www.casbaa.com
The Cable & Satellite Broadcasting Association of Asia (CASBAA) is an industry-based advocacy group dedicated to the promotion of multi-channel TV via cable, satellite, broadband and wireless video networks across the Asia-Pacific. CASBAA represents some 130 member organisations in the pay-TV business, which in turn serve more than three billion people. Patron members include Al Jazeera, Asia Broadcast Satellite, AsiaSat, ASTRO, Australia Network, Bloomberg Television, Discovery Networks Asia-Pacific, Disney-ABC International Television(Asia-Pacific), Genesis Networks, HBO Asia, Intelsat, Irdeto, ITV Global Entertainment, Macquarie Group, MTV Networks Asia, NBC Universal Networks Asia Pacific, NDS, now TV, PricewaterhouseCoopers, Qualcomm MediaFLO Technologies, SES NEW SKIES, SingTel, Sony Pictures Television International, STAR Group, Tiger Gate Entertainment, Tom Group, TrueVisions, Turner International Asia Pacific and VOOM HD Networks Asia. To view the full list of CASBAA members, please visit here.
Click here for CASBAA RSS News Feed.
About SNL Kagan
SNL Kagan is a comprehensive resource for financial intelligence in the media and communications sector, including the broadcasting, cable, entertainment, motion picture, telecom, wireless, satellite, publishing and new media industries. The SNL Kagan suite of products integrates breaking news, comprehensive data and expert analysis into an electronic database available online and updated around the clock. For more information, visit: www.snlkagan.com.
For enquiries, please contact:
CASBAA
Helen Shek / Carmen Mak
Tel: +852 2854 9943
Fax: +852 2854 9530
Email: pr@casbaa.com
SNL Kagan
Monica Jenkins
Press Relations Manager
Tel: +1.434.951.6951
Fax: +1.434.817.5330
Email: mjenkins@snl.com