Astro wins the John Doherty Award and Nike “JUMP” sweeps three awards
Hong Kong, 1 November 2007 – The Cable and Satellite Broadcasting Association of Asia (CASBAA) has announced the winners of the CASBAA TV Advertising Awards 2007. The awards, now in their fourth year, recognise and promote the outstanding achievements of advertising creative excellence in multi-channel TV in Asia Pacific.
The awards were presented on 1 November during the CASBAA Convention 2007 in Hong Kong at a special cocktail event at the Academy for Performing Arts.
Astro’s Astro on Demand “Tai Chor La” campaign won the “John Doherty Trophy for Campaign of the Year” and “Best TVC Southeast Asia”.
With its “JUMP” campaign for Nike, Wieden and Kennedy Shanghai swept three awards, including “Best TVC Greater China”, “Best TVC Youth” and “Best TVC Sports and Leisure”, featuring Liu Xiang, China’s most accomplished athlete inspiring youngsters to get more involved in more kinds of sports in light of the China Olympic fervour.
The CASBAA TV Advertising Awards 2007 received a record of 170 entries. A new category “Best Integrated Campaign by a Pay TV Channel” was introduced for the first time and received the most entries of any category. This category was won by SAMSUNG for their SAMSUNG HD “Redefining the Beauty of the World” campaign on National Geographic Channel.
The “Best TVC India and South Asia” was won by FCB Ulka for Naukri’s “Name Calling”; and the “Best TVC Business / Corporate” was won by Quadrant Communications for Turner India’s “Kirloskar Water Pumps”. Other winners included P&G’s “Pantene Shining Journey”, which won the “Best Use of Sponsorship” and Veta’s “Let’s Speak Fluent English” for the “Most Creative Use of TV”.
“We were delighted to see a record number of award entries this year. With pay-TV in Asia experiencing its highest ever viewership and an even greater increase in the number of brands using the pay-TV medium, it is encouraging to see our industry going from strength to strength,” said Marcel Fenez, Chairman of CASBAA.
“In the meantime, CASBAA has further enhanced its commitment to agencies and advertisers with the launch of our dedicated one-stop portal www.thepowerofpaytv.com to promote and highlight the strength of pay-TV as effective advertising media environment.”
Winners this year were selected by a panel of judges with a wealth of knowledge, experience and objectivity. The judges were: Charles Edwards, Co-Founder & Executive Producer, the Media Village; Vikram Gaikwad, Partner, Executive Creative Director, Creativeland Asia; Anand Halve, Co-founder Chlorophyll Brand & Communication Consultancy, Mumbai; Chris Kyme, Managing Partner, Creative – Eight Partnership; Maia Katrak, Vice Chairman & Executive Creative Director, The Republic; Jamie Lord, Marketing & Business Development Director, MindShare Asia Pacific; Priti Nair, Executive Creative Director, Lowe India; Liza Newnham, Senior Vice President & General Manager, English Language Channels, STAR; Chris Skinner, Managing Partner, Initiative Hong Kong; Desmond So, Chief Executive Officer, JWT Hong Kong; and Praveen Tripathi, Chief Executive, Hansa Consulting.
For the organization and marketing of this year’s TV awards, CASBAA partnered with media services company, Media E2E. Julie Petersen, CEO Greater China & SE Asia of Media E2E said, “We are pleased to have partnered with CASBAA this year for the TV advertising awards. The creative work produced by the agencies and broadcasters is impressive. It is exciting to see that more clients and agencies are including pay-TV as an integral part of their marketing and advertising campaigns.”
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About CASBAA – www.casbaa.com
The Cable & Satellite Broadcasting Association of Asia (CASBAA) is an industry-based advocacy group dedicated to the promotion of multi-channel TV via cable, satellite, broadband and wireless video networks across the Asia-Pacific. CASBAA represents some 128 Asia-based corporations, which in turn serve more than three billion people. Members include AETN International (History Channel), Asia Broadcast Networks, Asia Broadcast Satellite, AsiaSat, Astro, Australia Network, Bloomberg Television, Chunghwa Telecom, Discovery Networks Asia, Genesis Networks, Granada International/ITV Worldwide, HBO Asia, Intelsat, Macquarie Group, MediaFLO Technologies, Motorola, MTV Networks Asia Pacific, Nokia, now TV, PricewaterhouseCoopers, SES New Skies, Sony Pictures Television International, STAR Group, Sun Microsystems, TrueVisions, Turner International Asia Pacific, Walt Disney Television International, Chello Zone, Al Jazeera, Amarchand Mangaldas, Asian Food Channel, BBC Global Channels Asia-Pacific, Celestial Movies, Deutsche Welle, ESPN STAR Sports, Hallmark Channel, GMA Network Inc., GroupM, HiT Entertainment, Hong Kong Cable TV, Irdeto, KDB Skylife, Lovells, Measat, MGM Networks, Microsoft Corporation, Minter Ellison, National Geographic, Network18, Paul Weiss, Playboy TV, ProtoStar, Providence Equity Partners, PT Direct Vision, SAT-GE, Tandberg Television, Tata Sky, TBN, Ten Sports, TFN Media, TimeWarner, TV5MONDE, Viaccess and Zee TV.
For enquiries, please contact:
CASBAA
Helen Shek / Carmen Mak
Marketing Communications
Tel: +852 2854 9943
Fax: +852 2854 9530
Email: pr@casbaa.com
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Appendix 1
Winners list of CASBAA TV Advertising Awards 2007
Best TVC India and South Asia
Agency: FCB Ulka
Client: Naukri
Commercial: Hari Sadu
Best TVC Business / Corporate
Agency: Quadrant Communications
Client: Turner India
Commercial: Kirloskar Water Pumps
Best TVC Greater China
Best TVC Youth (Targeted under 18)
Best TVC Sports and Leisure
Agency: Wieden and Kennedy Shanghai
Client: Nike
Commercial: JUMP
Best Use of Sponsorship
Agency: Mediacom
Client: Proctor and Gamble
Commercial: Pantene Shining Journey
Best Integrated Campaign by a Pay TV Channel
Agency: Cheil Communications
Client: Samsung
Commercial: Samsung HD – Redefining the Beauty of the World
Pay TV Channel: National Geographic Channel
Most Creative Use of TV
Agency: Mindshare, Group M
Client: Veta
Commercial: Let’s Speak Fluent English
The John Doherty Trophy for Campaign of the Year
Best TVC South East Asia
Agency: Young and Rubicam SDN BVD
Client: Astro
Commercial: Astro on Demand “Tai Chor La”