CASBAA TV Upfront
Hong Kong, 1 December 2011 – CASBAA, in association with Campaign Asia Pacific, is to stage its inaugural TV Upfront – The Singapore Screenings on Tuesday, December 13, 2011 at the Goodwood Park Hotel, Singapore. A half-day networking and preview experience for media buyers, agency heads and clients and led by the Asia TV Advertising Coalition (ATAC), the invitation-only presentations will promote pay-TV as an effective promotional tool for companies looking to maximize marketing budgets.
“The objective is to promote the multichannel TV industry as a single dynamic entity,” said Marcel Fenez, Chairman of CASBAA. “With the region’s multinational broadcasters presenting their upcoming programming for 1H 2012, there has never been a better opportunity to show media buyers the advantages pay-TV advertising.”
Participating networks will include Discovery Networks Asia, Fox International Channels, NBCUniversal, Bloomberg, A+E Networks, MTV Asia, Sony Pictures Television Entertainment and Turner International through special screenings of their most compelling upcoming programming for the next season.
Special guest speakers Andy Wilson, Chairman of Asia Planning Council, BBDO/Proximity will present a strategic overview of the industry to attendees and Brian Fisher, Caltex Global Brand Manager, Chevron International will offer a case study on the creativity and effectiveness of using pay-TV.
With multichannel TV now in more than 50% of TV homes across Asia, the power of pay-TV is amplified through new research commissioned by CASBAA from Universal McCann.
Based on a notional regional advertising budget of just US$1.5 million, new data demonstrates that investing progressively more on Pay-TV and less on free-to-air (FTA) yields improved ROI for clients. The findings show that an advertising message will be viewed by more people when the share of investment on pay-TV increases versus FTA.
“With multichannel TV’s fast rising penetration in Asia, it can no longer be considered a “niche” platform but a valuable marketing tool garnering the greatest reach and efficiency for advertisers,” added Fenez.
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About CASBAA – www.casbaa.com
Established in 1991, CASBAA is the Association for digital multichannel TV, content, platforms, advertising and video delivery across Asia for the past two decades. Spanning 17 geographic markets, CASBAA and its Members reach over 420 million connections through a footprint ranging from China to Australasia, Japan to Pakistan. The CASBAA mission is to promote the growth of multichannel TV and video content through industry information, networking exchanges and events while promoting global best practices. To view the full list of CASBAA members please visit here.
About Campaign
Campaign is a globally recognised brand within the advertising and marketing industries, synonymous with quality in the hearts and minds of opinion-forming agency and marketing personnel across the world.
Launched in the UK in 1968, Campaign has grown into a global brand serving the broader marketing, digital, advertising, PR and media industries. Following brand alignment in Asia, the fortnightly Media magazine has been superseded by Campaign with print editions in India and Asia-Pacific and a network of websites for India, China (including Hong Kong and Taiwan – English and Chinese versions), Singapore and the wider Asia-Pacific region.
Campaign delivers market-leading content to industry opinion-formers and decision-makers wherever and however you want to access it – whether catching up on the latest industry news, videos and blogs online or on a mobile device, studying in-depth analysis and reports in our print magazines, hearing from the world’s key industry speakers at market-leading conferences or celebrating excellence and best practice at our awards festivals.
Campaign Asia-Pacific sets its stall on quality, measured by the right people paying to read it: It has a circulation of 12,006 copies and was 70% paid-for; 100% of agency copies are paid-for; 64% of copies to marketers are paid-for.*
* Source: BPA Audit Oct – Dec 2010
To find out more, please visit www.campaignasia.com
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For enquiries, please contact:
Desmond Chung, PR & Communications Manager, CASBAA
Tel: +852 3929-1712
Email: desmond@casbaa.com
Adela Chen, Director, Marketing & Communications, CASBAA
Tel: +852 3929-1711
Email: adela@casbaa.com