Hong Kong, 3 September, 2009 – With sports content now a key driver for Asian advertisers subscription TV platforms and consumers the CASBAA Convention 2009 on November 3 – 6 in Hong Kong will deliver an in-depth analysis of the business of sport across Asia.
As the power behind the unprecedented success of the Indian Premier League (IPL), Lalit Modi, Chairman & Commissioner of the IPL, is set to share his experiences at the Convention 2009 as the IPL re-shapes sports TV in India and across much of the world.
Meanwhile, with broadcast rights to English Premier League soccer 2010 now under the hammer, a high-powered panel of experts lead by Russell Wolf, EVP and MD of ESPN International in the US and Ma Guoli, CEO & MD of Infront Sports & Media in China (the driving force behind the 2008 Beijing Olympics TV team), will also examine the impact of escalating costs of multi-billion dollar sports rights across the world.
The CASBAA 2009 sports panel will also feature Jacques Raynaud, Vice Chairman, Eurosport Group in Paris; Arun Poddar, President, Platforms, Neo Sports in Mumbai with Olivier Laouchez, President, Trace TV.
“A decade ago sports TV was described as the ‘also ran’ of Asian television,” said Simon Twiston Davies, CEO of CASBAA. “It’s now a winner across the entire subscription television value chain. Rights owners, advertisers, marketers and platforms all have enormous investments in the business. The stakes are only getting higher.”
For more details and registration about the Convention, please visit www.casbaaconvention.com.
Notes to editors:
- The Indian Premier League (IPL) recorded approximately US$57 million in TV revenue in 2009. Source from: www.livemint.com on August 28, 2009.
- The English Premier League Soccer’s broadcasting rights brought in approximately US$4.4 billion TV revenue for 2007/2008. Source from: www.soccerlens.com on May 16, 2008.
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About CASBAA – www.casbaa.com
The Cable & Satellite Broadcasting Association of Asia (CASBAA) is an industry-based advocacy group dedicated to the promotion of multi-channel TV via cable, satellite, broadband and wireless video networks across the Asia-Pacific. CASBAA represents some 130 member organisations in the pay-TV business, which in turn serve more than three billion people. Patron members include Al Jazeera, Asia Broadcast Satellite, AsiaSat, ASTRO, Australia Network, Bloomberg Television, Discovery Networks Asia-Pacific, Disney-ABC International Television (Asia-Pacific), Genesis Networks, HBO Asia, Intelsat, Irdeto, ITV Global Entertainment, Macquarie Group, MTV Networks Asia, NBC Universal Networks Asia Pacific, NDS, now TV, PricewaterhouseCoopers, Qualcomm MediaFLO Technologies, SES NEW SKIES, SingTel, Sony Pictures Television International, STAR Group, Tiger Gate Entertainment, Tom Group, TrueVisions, Turner International Asia Pacific and VOOM HD Networks Asia. To view the full list of CASBAA members, please visit here.
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For enquiries, please contact:
Rita Vannithone
Director Marketing & Communications, CASBAA
Tel: +852 2854 9940
Email: rita@casbaa.com
Helen Shek
Manager Communications, CASBAA
Tel: +852 2854 9943
Email: helen@casbaa.com