Resonating throughout the Cable and Satellite Broadcasting Association of Asia’s (CASBAA) second TV Upfront – The Hong Kong Screenings, was the success of partnerships between pay-TV networks and brands, and the willingness and flexibility network operators want to bring to the table. Presented by CASBAA’s Asia TV Advertising Coalition in association with Campaign Asia-Pacific, the Hong Kong screenings enjoyed a strong turnout, attracting over 60 media buyers. CASBAA chairman Marcel Fenez praised the level of turnout at the event in his opening keynote speech.
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