Hong Kong, August 29th, 2006 — The Cable & Satellite Broadcasting Association of Asia (CASBAA) today announced details of the CASBAA TV Advertising Awards 2006 in recognition of creative excellence in multi-channel television. Supported by a month-long campaign featuring three specially developed TVCs to be carried on more than 20 Asian TV networks, the CASBAA TV Advertising Awards ceremony will be the climax of the CASBAA Convention 2006 in Hong Kong, October 24th-27th.
“The 2006 Awards have been designed to celebrate a burst of regional creativity in the wake of the digital TV revolution,” said Marcel Fenez, the Chairman of CASBAA, “This years awards will feature recognition of eye-catching campaigns as measured across a range of advertising principles.”
The CASBAA TV Advertising Awards program will also feature a special address by Irwin Gotlieb, the New York-based, Worldwide CEO of GroupM.
The CASBAA TV Advertising Awards, which are staged in association with Media magazine, will be given for the categories listed below with Certificates awarded for the best in a particular sub-category.
“The playground of creativity is changing as fast as the Asian media environment,” said Mr Fenez. “Great ideas are permeating further and more vitally than ever before as they ignite the value of products through the insightful delivery of the relationships between consumers, brands and channels.”
“With the CASBAA TV Advertising Awards ranging from those for the ‘Best Under 18s TVC’ to the ‘Most Creative use of TV’, we believe that the recognition of imaginative and flexible campaigns carried on TV will be given significant a boost. We expect some very exciting entries this year,” said Kevin Jennings, the CASBAA Director of Events.
A final feature of the CASBAA TV Advertising Awards on October 27th will be the presentation of the CASBAA Chairmans Award 2006 for the most outstanding contribution to the Asian pay-TV industry in the past 12 months.
CATEGORIES:
Best Under-18s TVC
Best Business / Corporate TVC
Best Travel & Tourism TVC
Best Sports & Leisure TVC
Best TVC India / South Asia
Best TVC Greater China
Best TVC SE Asia
Most Creative Use of TV
Best Use of Sponsorship
Campaign of the Year Award