CASBAA Upfronts unite networks
Hong Kong, 21 December 2011 – Eight multichannel TV networks from across Asia Pacific participated in the inaugural Asia Pacific TV Upfronts on December 13th in Singapore, presented by CASBAA in association with Campaign Asia Pacific.
The eight CASBAA networks presented a unified message from the region’s leading broadcasters, previewing the CASBAA channels’ most exciting highlights for 2012 to more than 20 selected decision-making media buyers, agency heads and clients.
“Where individual broadcasters have previously presented as single entities before, CASBAA is delighted to provide the Asia Pacific multichannel TV industry with a platform to demonstrate a consolidated view on the power of advertising on pay TV,” said Marcel Fenez, Chairman of CASBAA. “We look forward to more joint Upfronts and are already planning for the next one in Hong Kong during Q1 of 2012.”
Broadcasters A+E Networks, Bloomberg Television, Discovery Networks Asia, Fox International Channels, NBCUniversal, Sony Pictures Television Entertainment, Turner International and Viacom International Media Networks all participated in the special screenings.
Additionally, guest speaker Andy Wilson, Chairman of the Asia Planning Council, BBDO/Proximity shared his insights into people’s engagement with their mobile devices, TV’s and PC’s. “TV’s primary role is to entertain and offer an emotional connection with audiences,” he said.
Brian Fisher, Caltex Global Brand Manager, Chevron International also spoke on his brand’s experiences with pay-TV and other content. “Brands need better ways to have more interesting integrated conversations through compelling and local content. Sell us the whole package and not the spots,” he concluded.
“The reach and return on investment of pay-TV can no longer be denied,” added Fenez. “With multichannel TV now in more than 50% of TV homes across Asia, compelling content offered by leading broadcasters and affluent, targeted demographics, it just makes good business sense to invest in multichannel TV in the region.”
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About CASBAA – www.casbaa.com
Established in 1991, CASBAA is the Association for digital multichannel TV, content, platforms, advertising and video delivery across Asia for the past two decades. Spanning 17 geographic markets, CASBAA and its Members reach over 420 million connections through a footprint ranging from China to Australasia, Japan to Pakistan. The CASBAA mission is to promote the growth of multichannel TV and video content through industry information, networking exchanges and events while promoting global best practices. To view the full list of CASBAA members please visit here.
About Campaign
Campaign is a globally recognised brand within the advertising and marketing industries, synonymous with quality in the hearts and minds of opinion-forming agency and marketing personnel across the world.
Launched in the UK in 1968, Campaign has grown into a global brand serving the broader marketing, digital, advertising, PR and media industries. Following brand alignment in Asia, the fortnightly Media magazine has been superseded by Campaign with print editions in India and Asia-Pacific and a network of websites for India, China (including Hong Kong and Taiwan – English and Chinese versions), Singapore and the wider Asia-Pacific region.
Campaign delivers market-leading content to industry opinion-formers and decision-makers wherever and however you want to access it – whether catching up on the latest industry news, videos and blogs online or on a mobile device, studying in-depth analysis and reports in our print magazines, hearing from the world’s key industry speakers at market-leading conferences or celebrating excellence and best practice at our awards festivals.
Campaign Asia-Pacific sets its stall on quality, measured by the right people paying to read it: It has a circulation of 12,006 copies and was 70% paid-for; 100% of agency copies are paid-for; 64% of copies to marketers are paid-for.*
* Source: BPA Audit Oct – Dec 2010
To find out more, please visit www.campaignasia.com
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For enquiries, please contact:
Desmond Chung, PR & Communications Manager, CASBAA
Tel: +852 3929-1712
Email: desmond@casbaa.com
Adela Chen, Director, Marketing & Communications, CASBAA
Tel: +852 3929-1711
Email: adela@casbaa.com