Showcasing content as the key driver for the growth of the digital pay-TV industry
Hong Kong, 12 October 2007 – Themed “It’s all about Content!”, the CASBAA Convention 2007 is poised to shed light on how content is the key driver behind audience and revenue growth in the digital media environment of the pay-TV industry.
The Convention 2007, organised by the Cable & Satellite Broadcasting Association of Asia (CASBAA) from 30 October to 2 November at the Hong Kong Academy for Performing Arts, will showcase how content, technology and changing consumer demand are shaping the growth of creative content development and content delivery resulting in possible new revenue streams.
“Quality content and the media convergence present enormous opportunities as well as challenges never seen before in the pay-TV industry,” said Marcel Fenez, Chairman of CASBAA. “With the emergence of IPTV, mobile TV, Internet video and HD as well as the traditional cable and satellite technologies, the industry faces new challenges in terms of content delivery, targeting viewers for uptake and maximising revenues.”
As Asia’s foremost broadcast industry event of the year, the CASBAA Convention 2007 kicks off on 30 October with the CASBAA Technology Showcase, focusing on first-mover advantage for pay-TV operators and content creators, providing CTOs with a snapshot of tomorrow’s technologies.
During the official opening day of the Convention 2007 on 31 October, the CASBAA Pay-TV Piracy estimates for 2007 will be unveiled. This fifth annual study conducted by CASBAA in collaboration with Standard Chartered Bank will reveal pay-TV piracy data for 2007, along with a summary of the regional regulatory environment.
Featured keynote speakers at the Convention 2007 include: Joong Soo Nam, President & CEO, KT Corporation; Andy Kaplan, President, International Networks, Sony Pictures Television International; Roma Khanna, President Global Networks & Digital Initiatives, NBC Universal and Paul Aiello, CEO, STAR Group.
The Convention 2007 will also cover the real market for the Asian TV Content Tigers, Asia Pacific mobile TV, product placement in Asia and pay-TV advertising, with special sessions on the China market and the Indian broadcast explosion.
“The Convention 2007 is sure to be yet another impactful, dynamic and insightful event packed with great content and expert speakers of enormous interest to our industry,” said Simon Twiston Davies, CASBAA CEO.
The CASBAA Convention 2007 is presented by InvestHK, with official partners CNBC, SAT-GE, HBO Asia, Intelsat and Universal Channel; and supported by BBC Global Channels Asia Pacific, Bloomberg Television, Discovery Networks Asia, MediaFLO, Motorola, National Geographic, Nokia, now TV, TimeWarner, TV5, Turner International Asia Pacific and Walt Disney Television International amongst others.
For the full agenda and further information on the CASBAA Convention 2007, please visit http://www.casbaaconvention.com/.
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About CASBAA – www.casbaa.com
The Cable & Satellite Broadcasting Association of Asia (CASBAA) is an industry-based advocacy group dedicated to the promotion of multi-channel TV via cable, satellite, broadband and wireless video networks across the Asia-Pacific. CASBAA represents some 125 Asia-based corporations, which in turn serve more than three billion people. Members include AETN International (History Channel), Asia Broadcast Networks, Asia Broadcast Satellite, AsiaSat, Astro, Australia Network, Bloomberg Television, Chunghwa Telecom, Discovery Networks Asia, Genesis Networks, Granada International/ITV Worldwide, HBO Asia, Intelsat, Macquarie, MediaFLO Technologies, Motorola, MTV Networks Asia Pacific, Nokia, now TV, PricewaterhouseCoopers, Sony Pictures Television International, STAR Group, Sun Microsystems, TrueVisions, Turner International Asia Pacific, Walt Disney Television International, Zonemedia, Al Jazeera, Amarchand Mangaldas, Asian Food Channel, BBC Global Channels Asia-Pacific, Celestial Movies, Deutsche Welle, ESPN STAR Sports, Hallmark Channel, GMA Network Inc., GroupM, Fu Yang Media, HiT Entertainment, Hong Kong Cable TV, Irdeto, KDB Skylife, Lovells, Measat, MGM Networks, Minter Ellison, National Geographic, Network18, Paul Weiss, Playboy TV, ProtoStar, PT Direct Vision, SAT-GE, Tandberg Television, Tata Sky, Ten Sports, TimeWarner, Viaccess and Zee TV.