Hong Kong, 1 June, 2009 – A cross-industry Mobile TV CXO Summit organised by the Cable & Satellite Broadcasting Association of Asia (CASBAA) with the Mobile Entertainment Forum (MEF) highlighted the challenges before the successful long-term deployment of economically viable mobile TV platforms in multiple Asian markets.
The CASBAA/MEF Mobile TV CXO Summit 2009 gathered 50 carriers, broadcasters, content providers, ad agencies, clients and technology solution providers in a dynamic interactive environment.
Participants included Bloomberg TV, Brand Tectonics Asia Ltd, Catalist Group, Comcast Int’l Media Group, CSL, Disney-ABC Int’l Television, Dolby, Dish Network L.L.C., Fox Int’l Channels/NGC, Globe Telecom, Huawei, Idea Cellular, InvestHK, i-Pop Networks, Irdeto, itsun limited, KPMG, Mediascape, Microsoft, MTV Networks Asia, NBC Universal, NDS, PCCW, PricewaterhouseCoopers, Sony Pictures Television Int’l, Smart, Speedcast, Sport Five, STAR Group, Turner Int’l Asia Pacific, Viaccess and ZenithOptimedia.
Staged in Hong Kong and sponsored by Dolby, i-POP Networks, Speedcast and Hungama, the Summit examined the linkage between content owners and mobile TV network service providers with their audiences, particularly through the ever-evolving platforms.
The four closely moderated group sessions were moderated by Ringo Chan, VP Asia Pacific, Wireless & Interactive Content Development and Distribution, Turner International; Nick Pilbeam, MD, itsun limited; Pierre Jean Beylier, CEO, Speedcast and Colin Miles, Co-founder and Executive VP, i-POP Networks.
Mobile TV remains an under exploited sector with stakeholders still exploring ways of revenue generation and subsequent revenue sharing. Successful examples of monetizing content were identified as content licensing to handset manufacturers and VOD content for operators, in particular movies.
Also, the balance of power with regards to the “ownership of the consumer” remains in flux. Content providers are interested to know the consumer better in order to create, package, market and price content to meet consumer demand. Unlimited packages and affordable subscriptions are considered key to that aim, with access to customer information from telco to content provider still a challenge. However, a limited number of carriers are willing to share limited data and work with content providers as a way of partnership.
Discussions also focused on standard measurement tools necessary for mobile TV advertising. “The industry needs to build a common currency comparative to television and online media,” was one conclusion.
“The opportunities offered by mobile TV are fast evolving, and the mobile services sector continues with its own remarkable growth pattern. Given a base assumption that for every household with a cable/satellite connection there are at least two mobile phone subscribers (the minimum in India and higher elsewhere) the opportunity remains enormous.” said Marcel Fenez, Chairman of CASBAA.
For more highlights of the Mobile TV CXO Summit, click here.
Click here to view the photograhs.
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About CASBAA – www.casbaa.com
The Cable & Satellite Broadcasting Association of Asia (CASBAA) is an industry-based advocacy group dedicated to the promotion of multi-channel TV via cable, satellite, broadband and wireless video networks across the Asia-Pacific. CASBAA represents some 130 member organisations in the pay-TV business, which in turn serve more than three billion people. Patron members include Al Jazeera, Asia Broadcast Satellite, AsiaSat, ASTRO, Australia Network, Bloomberg Television, Discovery Networks Asia-Pacific, Disney-ABC International Television(Asia-Pacific), Genesis Networks, HBO Asia, Intelsat, Irdeto, ITV Global Entertainment, Macquarie Group, MTV Networks Asia, NBC Universal Networks Asia Pacific, NDS, now TV, PricewaterhouseCoopers, Qualcomm MediaFLO Technologies, SES NEW SKIES, SingTel, Sony Pictures Television International, STAR Group, Tiger Gate Entertainment, Tom Group, TrueVisions, Turner International Asia Pacific and VOOM HD Networks Asia. To view the full list of CASBAA members, please visit here.
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