Hong Kong, 26 April 2012 – The power of multichannel TV continues to resonate throughout the Asia Pacific. Attracting over 130 representatives from advertising agencies, clients and networks, CASBAA’s TV Upfronts – The Kuala Lumpur Screenings on April 19th was the most recent stopover for the CASBAA Advertising roadshow.
Building on the success of recent events in Singapore and Hong Kong, the KL Screenings offered a platform for networks to promote the power of advertising on multichannel TV in Malaysia.
“While TV Upfronts are traditionally held by individual broadcasters, CASBAA has brought together the biggest international networks and platforms to illustrate the power of multichannel TV advertising to media buyers and clients with a united front,” said Simon Twiston Davies, CEO, CASBAA.
Participants in the showcase included local platform Astro along with BBC, Discovery Networks Asia-Pacific, FOX One Stop Media, the History channel, SPE Networks-Asia and Universal Networks International who unveiled up-coming programming to illustrate the unique appeal of multichannel TV to targeted markets and demographics. Agency participants included Carat, GroupM, Mindshare, OMD, Maxus, UM and Zenith Malaysia, while participating clients included Abbott, Chevron, Citibank, L’Oreal, Malayan Banking and Proton Holdings.
A significant force in the region, multichannel-TV channels in Malaysia tallied an estimated US$394 million in 2010 in advertising and subscription revenues – experiencing a double digit annual increase of 13.5% from 2009.
With new platform and content offerings driving competition, multichannel TV now accounts for nearly 3.25 million non-terrestrial TV connections, or 53% of all TV homes in Malaysia.
Spurred by a positive media environment, multichannel TV has benefitted from an effective regulatory body in the Malaysian Communications and Multimedia Commission and capable copyright and legal protection of content.
“With strong growth opportunities, Malaysia is, naturally, a key stop for CASBAA as we continue to coordinate the TV Upfronts Screenings across the region,” added Twiston Davies.
###
About CASBAA – www.casbaa.com
Established in 1991, CASBAA is the Association for digital multichannel TV, content, platforms, advertising and video delivery across Asia for the past two decades. Spanning 18 geographic markets, CASBAA and its Members reach over 420 million connections through a footprint ranging from China to Australasia, Japan to Pakistan. The CASBAA mission is to promote the growth of multichannel TV and video content through industry information, networking exchanges and events while promoting global best practices. To view the full list of CASBAA members please visit here.
—
For enquiries, please contact:
Desmond Chung, PR & Communications Manager, CASBAA
Tel: +852 3929-1712
Email: desmond@casbaa.com
Adela Chen, Director, Marketing & Communications, CASBAA
Tel: +852 3929-1711
Email: adela@casbaa.com