Hong Kong, June 24, 2009 – The announcement of two Asia Pacific DTH platforms (Echostar/AsiaSat for Taiwan and VTV/Canal+ for Vietnam), along with a new Asian procurement and launch programme (ABS-2 from Space Systems/Loral & Arianespace), plus an Arianespace launch contract for Singapore/Taiwan’s ST-2 satellite, has reinforced the essential nature of satellites for the Asian communications industry.
During the recent CASBAA Satellite Industry Forum in Singapore, CASBAA and consultancy Euroconsult announced 9% regional market growth for 2008 (click here for download the CASBAA’s “Video in Demand” Asian satellite services report), the highest recorded in the past decade with, according to CASBAA, another six Asia Pacific satellites set to be launched in the next six months. “Satellite services are central to the good health of Asia’s domestic and regional communications industries,” said Simon Twiston Davies, CEO of CASBAA.
Keynoted by Houlin Zhao, Deputy Secretary-General of the International Telecommunications Union (ITU); Romain Bausch, CEO & President of SES S.A. in Europe; Huang Baozhong, VP of China Direct Broadcast Satellite (China DBSat) and Mark Dankberg, Chairman & CEO of Viasat in the US, the CASBAA gathering of global executives was determinedly upbeat as it addressed the most urgent issues facing the worldwide satellite sector.
In his opening remarks, Houlin Zhao of the ITU highlighted the thorny issue of orbital slot co-ordination and satellite signal interference generated by WiMax deployments by 3.5GHz wireless ground systems.
According to Zhao, the ITU has urged “Industry and governments alike to work more closely with the ITU to help resolve the current issues of overcrowding, increasingly lengthy delays imposed by unwieldy co-ordination requirements, and the chronic problem of ‘paper satellites’” – fictitious frequency assignments recorded in the Master International Frequency Register. Zhao later announced that the ITU World Radiocommunication Conference (WRC-11) had been unexpectedly delayed from late 2011 until 2012 in Geneva.
In other sessions, Huang Baozhong of China DBSat noted that Push Video on Demand is China’s latest strategy to increase access to digital content and is preparing for the launch of a new DTH service that could, according to analysts, revolutionize China’s broadcast market.
The health of satellite communications in the face of a global recession remains robust, but it cannot afford to become complacent, according to Romain Bausch of SES S.A.. The satellite industry is not necessarily an “island of prosperity in turbulent seas”, he said.
Meanwhile, Rudy Tanoe, President Director & CEO of Indovision (operating a DTH platform from the newly deployed S-band payload on the Indostar-2/Protostar-2 satellite), commented that Indonesia should have more than one million DTH subscribers in the next 12 -14 months. Nevertheless, the potentially catastrophic problem of pay-TV piracy remains to be addressed.
On the other hand, Vikram Kaushik, MD & CEO of TataSky in India, noted that DTH services could reach 50 million Indian subscribers by 2015 — if satellite capacity is made available. Regulatory constraints remain an issue in many satellite markets, according to several speakers at the CASBAA Satellite Industry Forum.
Addressing the opportunities provided by broadband capacity delivered via satellite, Mark Dankberg of Viasat introduced the ViaSat-1 bird as a potentially “transformational spacecraft” with the capacity to deliver over 100 Gbps to consumers.
“Broadband is about bandwidth, and this will be the new frontier in space,” said Dankberg.
“While this is a challenging economic time, the resilience of the satellite sector and the demand for satellite services is testament to the critical nature of satellites for the distribution of television programming and for enterprise connectivity around the globe,” said David Ball, Regional Vice President Asia-Pacific for Intelsat and Chairman of the CASBAA Satellite Industry Committee.
Links to CASBAA Satellite Industry Forum’s pictures and audio segments are available for download here.
Other reference materials:
1. Launch of ABS-2 by Asia Broadcast Satellite – click here
2. DTH joint venture between EchoStar and AsiaSat – click here
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About CASBAA – www.casbaa.com
The Cable & Satellite Broadcasting Association of Asia (CASBAA) is an industry-based advocacy group dedicated to the promotion of multi-channel TV via cable, satellite, broadband and wireless video networks across the Asia-Pacific. CASBAA represents some 130 member organisations in the pay-TV business, which in turn serve more than three billion people. Patron members include Al Jazeera, Asia Broadcast Satellite, AsiaSat, ASTRO, Australia Network, Bloomberg Television, Discovery Networks Asia-Pacific, Disney-ABC International Television(Asia-Pacific), Genesis Networks, HBO Asia, Intelsat, Irdeto, ITV Global Entertainment, Macquarie Group, MTV Networks Asia, NBC Universal Networks Asia Pacific, NDS, now TV, PricewaterhouseCoopers, Qualcomm MediaFLO Technologies, SES NEW SKIES, SingTel, Sony Pictures Television International, STAR Group, Tiger Gate Entertainment, Tom Group, TrueVisions, Turner International Asia Pacific and VOOM HD Networks Asia. To view the full list of CASBAA members, please visit here.
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