Hong Kong, January 8, 2007 – ‘It’s all about Content!’ – That’s the theme for the CASBAA Convention 2007 to be staged October 30th to November 2nd at Hong Kong’s Academy for Performing Arts.
Focusing on the most vital market driver for pay-TV services, video content, the Convention 2007 will highlight how “the relationship between content, carriage, customers and revenue is indivisible,” said Marcel Fenez, the chairman of CASBAA. “There is now a deeper industry-wide recognition that whether the platform is cable, satellite, broadband, mobile or any other delivery mode consumers ultimately pay for the images on screen.”
According to CASBAA, with the need to maximise viewership and revenues in a world of proliferating channels, the delineation of quality niche products is gaining ever greater relevance. Meanwhile, a more sophisticated understanding of consumer behaviour and the development of related marketing campaigns all flow back to the core product: compelling content.
The ever-changing technology landscape will also feature strongly during the CASBAA Convention 2007, as will the mega-markets of China and India and the still green-field markets of Indonesia and Vietnam.
The annual CASBAA Convention brings together broadcast executives and technology specialists from Asia and around the world to exchange views and information during high-powered interactive debates.
“This is where Asia’s pay-TV decision-makers meet market dynamics head on,” said Simon Twiston Davies, CEO of CASBAA. “First comes carriage, but then you need Content!”
The 2006 event attracted global executives to Hong Kong to hear the likes of Michael Fries, President and CEO of Liberty Global; Remi Hinduja, Chairman of Hinduja TM; Louise Sams, President of Turner Broadcasting System International; Irwin Gottlieb, Global CEO of Group M and Carlyle Group MD, John Kwun.
See it first in Hong Kong, October 30th – November 2nd, 2007!
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ABOUT CASBAA – www.casbaa.com
CASBAA is an industry-based advocacy group dedicated to the promotion of multi-channel TV via cable, satellite, broadband and wireless video networks across the Asia-Pacific. CASBAA represents some 110 Asia-based corporations, which in turn serve more than three billion people. Members include AETN International (History Channel), Asia Broadcast Networks, Asia Broadcast Satellite, AsiaSat, Astro (Malaysia), Australia Network, Bloomberg Television, Comverse, Chunghwa Telecom, Discovery Networks Asia, Granada, EMC, HBO Asia, IBM, Intelsat, Macquarie Bank, MTV Networks Asia Pacific, Nokia, now TV, PricewaterhouseCoopers, Sony Pictures Television International, STAR Group, Sun Microsystems, Turner International Asia Pacific, UBC True, Walt Disney Television International, Zonemedia, Anytime, BBC Global Channels, BBC World, ESPN STAR Sports, Eurosports, Hallmark Channel, Indovision, Irdeto, Kabelvision, Harmonic, Lovells, Mabuhay, Motorola, National Geographic, Paul Weiss, Seagate, Shin Satellite, Standard Chartered Bank, Synovate and TimeWarner.
CONTACTS:
Media
Rebecca Kennedy / Katie Wong
CASBAA Communications
Tel : +852 2854 9913
Fax: +852 2854 9530
Email: pr@casbaa.com
Convention Information
Kevin Jennings
Event Director
CASBAA
Tel : +852 2854 9916
Fax: +852 2854 9530
Email: kevin@casbaa.com