Hong Kong, 29 September, 2015 – In a year of undeniable sea-change within the broadcast industry, the debate at this year’s CASBAA Convention at its new venue at Hong Kong’s Intercontinental Hotel promises to be hotter than ever. With the theme ‘Making Waves’, the convention has secured an impressive line up of speakers comprising of key industry players from all over the world. From global media giants such as AOL and Virgin Media to regional players such as China Media Capital, this year’s convention will waste no time in getting to the heart of the most pertinent issues facing the cable and satellite industry today.
With over-the-top – or OTT – in all its forms and formats being one of the biggest stories on the broadcast industry landscape this year, the topic will take pride of place at this year’s convention. Over the course of the convention, a wide range of issues related to OTT such as content, revenue-drivers, technologies, audience behaviors and regulation will be on the agenda.
“Whilst we cannot deny the role that linear TV will continue to play a role in the region, we must face the reality that OTT is here to stay and adapt accordingly,” said Christopher Slaughter, CEO, CASBAA. “The simple truth is that companies that fail to evolve will be left behind. By taking a look at some of the best practices in the industry, both in our neck of the woods and further afield, it is our belief that the CASBAA Convention will help our members find ways to navigate – and even conquer – these unchartered seas.”
Following an official welcome from Carrie Lam, Chief Secretary of the Hong Kong SAR Government, AOL’s Digital Prophet, David Shing will kick-start proceedings with an overview of the ever-evolving landscape, focusing on how OTT is now permeating every aspect of the content industry. Giving a UK perspective, Tom Mockridge of Virgin Media will discuss how the broadcast and digital landscapes have become increasingly intertwined and how Virgin has become a leader in this space.
With news hot off the press of his new venture with Warner Bros., Li Ruigang of China Media Capital will be giving the China keynote speech. He will discuss how his investment strategy has helped establish him as one of the major players in the region bridging both the Chinese and international media landscape. Greg Beitchman from CNN and Mark Howard from Forbes will look at driving revenue streams in what is becoming an increasingly digital landscape, while content providers Alon Shtruzman from Keshet Media and Mike Hyun-dong Suh from CJ E&M will look at key trends in the content market across Asia. Covering off the latest developments in how technology is being used in the broadcast arena will be David Downey from Invidi and Sam Rogoway from Victorious. Gwynne Shotwell from SpaceX will be boldly going where no CASBAA speaker has gone before to look at how space technology will not only revolutionize the media industry but life as we know it. Please see the table below for full Keynote and InConversation speaker line-up.
Confirmed Keynote Speakers and In Conversation Line-up To Date:
|
Name |
Company |
Topic |
|
David Shing |
Digital Prophet, AOL |
The television industry is experiencing a sea-change with the introduction of online, on demand and TV Everywhere. Audiences are both expanding and fracturing simultaneously but those bold enough to embrace the change could reap rewards. |
|
Li Ruigang |
Chairman, China Media Capital |
Under Li Ruigang’s stewardship, China Media Capital has been making strategic investments in local broadcasters and distributors, as well as establishing partnerships with major global content and formats companies, all with an eye on the China market. |
|
Tom Mockridge |
CEO, Virgin Media |
As a quad-play service provider offering fixed and mobile voice services, multichannel television, and broadband internet services, Virgin Media is a leader in the UK digital space. |
|
Greg Beitchman |
Vice President, Content Sales and Partnerships, CNN International |
Already a global leader, CNNI has been exploring new approaches to monetizing news content, particularly in local markets. Deals in the Philippines and Indonesia have already been established, but it’s a great big world out there. |
|
Mark Howard |
Chief Revenue Officer, Forbes Media |
In Conversation Are the economics of journalism broken? Not if you’re Forbes Media, a 98- year-old print publication that currently earns 70% of its revenue from digital – and increasingly, from video. Learn how a legacy brand has been reinvented with original thinking and strategic innovation. |
|
Alon Shtruzman |
CEO International, Keshet Media |
With some of the hottest formats around, Keshet Media has a massive catalogue of tried and tested properties that appeal to audiences worldwide across all genres. How is the content market shaping up in Asia? Are there new trends to watch out for? |
|
Mike Hyun-dong Suh |
SVP, Head of Global Business, CJ E&M |
As one of the largest content and entertainment providers in Asia, CJ E&M has helped build the phenomenon that is K Culture and is uniquely positioned to spread Asia Pop Culture throughout the world. |
|
Gwynne Shotwell |
President & COO, SpaceX |
SpaceX designs, manufactures and launches advanced rockets and spacecraft. Disrupting long established patterns, they have succeeded in bringing advanced tech to the launching pad at a fraction of historic costs. The company is revolutionizing space technology, with the ultimate goal of enabling people to live on other planets. |
|
Jay Samit |
CEO, SeaChange |
“Disruption causes vast sums of money to flow from existing businesses and business models to new entrants.” Miss this exchange of ideas at your peril. |
|
David Downey |
CEO, Invidi |
Can better data solve one of the biggest — and most expensive — mysteries in advertising? Addressable TV advertising is moving from a CMO’s dream to reality. Here’s what you need to know. |
|
Sam Rogoway |
CEO, Victorious |
Audience, schmaudience, give me SUPERFANS. Victorious is all about |
The CASBAA Convention also provides plenty of opportunity for members and delegates to meet and interact with industry colleagues. As well as the booth display area and networking lounges for guests to relax, there are the popular networking parties.
This year, CASBAA will also hold an additional conference on the Monday prior to the convention at the Sheraton Hong Kong to discuss the topic ‘Making Online Advertising Click’. With a view to looking at best practices in the online advertising space, Detective Chief Superintendent, David Clark from the City of London Police Force will discuss what policies have worked for them in the UK, while Dr. Paul Watters will release some updated research on the nefarious places respectable brands can appear online. A host of other speakers from the media to welfare sectors will also take part in this session.
Sponsors for the CASBAA Convention 2015 include: ABS, Accedo, Akamai, AMC, APT Satellite, AsiaSat, Brightcove, Conax, France 24, Ideal Group, InvestHK, Irdeto, ITV Choice, Kantar Media, Letv, MEASAT, MediaExcel, nowTV, PwC, RTL CBS Asia, Scripps Networks Interactive, SES, Time Warner, True Visions, Turner and TV5Monde.
For further information about the CASBAA Convention 2015, please visit www.casbaaconvention.com.
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About CASBAA
CASBAA is the Asia Pacific region’s largest non-profit media association, serving the multi-channel audio-visual content creation and distribution industry. Established in 1991, CASBAA has grown with the industry to include digital multichannel television, content, platforms, advertising, and video delivery. Encompassing some 500 million connections within a footprint across the region, CASBAA works to be the authoritative voice for multichannel TV; promoting even-handed and market-friendly regulation, IP protection and revenue growth for subscription and advertising, while promoting global best practices. For more information, visit www.casbaa.com
—For enquiries, please contact:
Cynthia Wong
Member Relations & Marketing Director
CASBAA
Tel: +852 3929 1711
Email:
cynthia@casbaa.com
Amy Chan/Lucilla Lo
Ogilvy Public Relations
Tel: +852 2884 8421/ +852 2884 8651
Email: amy.chan@ogilvy.com / lucilla.lo@ogilvy.com