HONG KONG (January 3, 2011) – As part of its re-branding initiative, CASBAA has released its 2011 schedule of events and publications and unveiled more flexible web tools to enhance Member resources and user experience.
“As we head into the second decade of the 21st century, we must ensure that CASBAA remains a central voice for the multichannel video market across the Asia Pacific,” said Simon Twiston Davies, CEO of CASBAA.
“The variety and breadth of the advocacy, information and events provided by CASBAA, along with more timely market and sectoral updates through digital and internet offerings, will enable the Association and its Members to keep pace with the dramatic advances within our dynamic industry.”
With regulatory change almost a constant in markets as diverse as India, Taiwan, Thailand and Singapore, CASBAA’s role as an interface between industry and government has become ever more important.
“As game-changing technologies regularly turn business plans on their heads and person-to-person networking delivers more value than ever to our Membership, the CASBAA programme for 2011 is set to be more central than ever to the diaries of our Members and their guests,” said Twiston Davies.
The CASBAA Calendar 2011 is designed to keep Members informed, enlightened and connected. Anchored by the annual CASBAA Convention, the meeting schedule includes popular quarterly networking Mixers and conferences supported by an increasingly sophisticated Delegate Matching Program to foster industry growth in markets such as India, Singapore, Indonesia, Thailand, China and the Philippines.
Complementing the events Calendar 2011, a comprehensive selection of Member publications will be focused on the multichannel video delivery market including a second edition of the indispensible Regulating for Growthdigest of market regulations, which describes and critiques the regulatory environment for pay-TV in 16 Asia-Pacific markets.
Other CASBAA Member publications for 2011 include the full CEO Sentiment Survey 2011 and the CASBAA-promoted Asian Television Advertising Coalition (ATAC) Subscription TV Advertising 2011 handbook and its supporting website at http://www.casbaa.com/atac; the data-driven Asia Pacific Pay-TV Industry 2010 report supplemented by the Programming and Packaging 2011 analysis of the programming strategies of a dozen leading Asian pay-TV operators.
The publication line-up 2011 also includes exclusive national profiles for CASBAA Members of Thailand, Korea and Australia along with the annual regional CASBAA contacts directory for Members and the quarterly CASBAA Connections Members magazine.
On the digital front, more interactive functions will be introduced as part of CASBAA Online. Among enhancements will be video frame banner ads and pre-roll functions with the implementation of new Forums for six CASBAA Committees, plus one general forum, to facilitate communications and the exchange of views among Members. The next year will also see the roll-out of a CASBAA mobile site where Members can stay connected to the Association – anytime, anywhere.
Highlights from the 2011 events calendar:
- Thailand in View – A CASBAA Industry Seminar (January 20)
- CASBAA Mixers
- Online Video in China (March 2)
- India Satellite Industry Forum (March 22)
- Philippines Industry Roundtable (April 4)
- CXO Mobility Summit – Digital Content on the Move (May)
- Singapore Satellite Industry Forum (June 20)
- CASBAA Convention 2011 (October 31-November 4)
For more event information: http://www.casbaa.com/events/events-calendar
Highlights from CASBAA’s 2011 publications and reports:
- Australia in View: A Test Bed for Asia
- CASBAA CEO Sentiment Survey 2011
- Packaging & Programming
- Thailand in View 2011
- CASBAA Asia-Pacific Television Directory 2011/2012
For more publication information: http://www.casbaa.com/publications
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About CASBAA – www.casbaa.com
CASBAA is the Association for digital multichannel television, content, platforms, advertising and video delivery across Asia. The CASBAA mission is to promote the growth of pay-TV and video content through industry information, networking exchanges and events while promoting global best practices. To view the full list of CASBAA members please visit here.
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For enquiries, please contact:
Desmond Chung
PR & Communications Manager, CASBAA
Tel: +852 3929-1712
Email: desmond@casbaa.com
Adela Chen
Director, Marketing & Communications, CASBAA
Tel: +852 3929-1711
Email: adela@casbaa.com