July 3, 2012 – Live TV gateways represent the fastest growing segment of online piracy, according to a joint study commissioned by Google and British rights organization PRS for Music.
BAE Systems Detica identified six distinct business models behind online copyright infringement, with each one having clear commercial purposes. The other five segments are; the P2P Community; Subscription Community; Music Transaction; Rewarded Freemium and Embedded Streaming.
Commenting on the report Google’s Theo Bertram, a former Downing Street adviser said: “Our research shows there are many different business models for online infringement which can be tackled if we work together. The evidence suggests that one of the most effective ways to do this is to follow the money, targeting the advertisers who choose to make money from these sites and working with payment providers to ensure they know where their services are being used.”
Read more: http://www.broadbandtvnews.com/2012/07/03/61-growth-in-live-tv-piracy/