Apple Pitches Set-Top-Box Partnership to Cable Operators
August 16m, 2012 – Apple has held talks with big U.S. cable operators, including Time Warner Cable, about letting pay TV subscribers use an Apple device as a set-top box for live television and other content, the Wall Street Journal reported.
It said Apple CEO Tim Cook met with TW Cable CEO Glenn Britt during last month’s Allen & Co. media mogul gathering in Sun Valley, Idaho to discuss the idea.
The discussions mark Apple’s latest attempt to create a foothold in consumers’ living rooms and play a bigger role in the TV industry. Instead of looking to license content from entertainment companies and compete with pay TV players, it seems now focused on partnering with established providers.
Read more: http://movies.yahoo.com/news/apple-pitches-set-top-box-partnership-cable-operators-153619400.html