Asia-Pacific is set to take the IPTV market by storm, according to research by analyst firm RNCOS.
The report, Global IPTV Market Forecast to 2014, shows that with promising IPTV subscriber growth taking place in countries including China, South Korea, Taiwan, and Japan; Asia-Pacific is emerging as the second largest IPTV market in the world.
RNCOS projects that by 2014 Asia-Pacific will account for around 45% of global IPTV subscribers . At present, IPTV penetration in most of the Asian markets is below 10%, but Taiwan, Korea, Singapore and Japan have witnessed significant improvements in IPTV penetration during the past two years, and show immense potential for IPTV to become a comparable pay-TV platform.
Several factors are said to make Asia an attractive ground for IPTV . For example, the required infrastructure for IPTV service is already present with many countries in the region having broadband access networks boasting connection speeds higher than the rest of the world.
At the country level, together with the fast expanding broadband infrastructure and decreases in service price, an expanding middle class is transforming China into what the anlyst calls ‘the future IPTV dragon’.
Taiwan and Singapore have a relatively higher penetration of broadband and are pioneers in technology adoptions. Other markets including India, Malaysia, and Thailand are also fueling growth in the Asia-Pacific IPTV market. Additionally, Indonesia, Australia and New Zealand are all expected to roll out IPTV services in near future.
Read more: Asia-Pacific to take almost half of IPTV subs by 2014 | News | Rapid TV News http://www.rapidtvnews.com/index.php/2011030210699/asia-pacific-to-account-for-nearly-half-of-global-iptv-subscribers-by-2014.html#ixzz1FajPlL3o