Astro inks format deals with Endemol

04 October 2012: Endemol has signed new deals in Asia for global hits The Money Drop and Fear Factor; the latter marking a comeback in Asia through Malaysian broadcaster Astro Ria.

Launching later this year, the 13-part Fear Factor celebrity series will be filmed in Cape Town and produced by Endemol Malaysia Entertainment Group in conjunction with Endemol South Africa.

Astro Ria has also ordered a 26-part second series of worldwide hit The Money Drop, which will air in a prime time spot later this year. The new Malaysian series will once again incorporate the Play Along game, where viewers at home can mirror the white knuckle decisions made by players in the studio. Both this game and the returning Stand Alone were hugely popular during the first series.

http://www.onscreenasia.com/article/endemol-inks-new-format-deals-with-astro/10782