Oct 31, 2012: The Australian Content Investment and Employment Survey results announced at Parliament House in Canberra reveal an investment of $667 million in Australian content by subscription television (STV) platforms and channels in 2011–12. The figures released by the Australian Subscription Television and Radio Association (ASTRA) highlight an increase of 13% from financial year 2010–11. The Survey includes all STV genres of programming.
ASTRA also presented Deloitte Access Economics estimates which place the overall direct contribution made by STV to the Australian economy at $1.4 billion in 2011–12 and at least $7 billion overall since the start of STV in 1995.
In addition to the Survey results, ASTRA highlighted that STV is exporting an increasing amount of hours of Australian programming internationally. Programs like Tim Winton’s Cloudstreet, Grand Designs Australia, Camp Orange, Kings Cross ER, Killing Time, Australia’s Great Flood and many more are reaching viewers as far afield as Canada, Belgium, Denmark, Eastern Europe, Holland, South Africa, Spain, and throughout Asia.