28 Sep 2012 – Marthin De Beer, senior vice president of Cisco’s Video & Collaboration Group, predicts that Internet TVs and other consumer IP devices will be powerful and ubiquitous enough within about 10 years to receive any pay-TV service directly – eliminating the need for service providers to deploy set-top boxes.
The hardware side of the equation is becoming a commodity, he said in an interview at the Cisco campus, and the company’s strategy from here on out is to be “set-top agnostic.”
Read more: http://advanced-television.com/index.php/2012/09/21/cisco-vp-stbs-will-die-in-a-decade/