22-08-2012: Within the next five years, 27% of OTT video transactions will be initiated via fixed connected CE within the home, accounting for 46% of world over the top (OTT) market revenues generated, according to a new study from IMS Research.
In its new study “Business Model Evolution in OTT and On-demand Video Markets – 2012 Edition,” the analyst predicts that in 2017 broadcasters will account for 17% share of world OTT video market revenues and pay-TV operators for 11% share.
The study calculates that broadcasters will generate $1.8 billion in OTT market revenues in 2012, mostly through advertising, and will grow this to $5.9 billion in 2017. Furthermore, it suggests that over the next five years, more broadcasters will attempt to monetise back catalogue content via the pay-per or subscription model, as well as look to international expansion as a means of generating OTT revenues, as in the case of the BBC’s global iPlayer app.