Cords not being cut as Ericsson reveals social TV finding louder voice
29-08-2012: Despite a dazzling array of alternatives to pay-TV services, people are simply not cord-cutting and are instead increasingly getting more from their services, notably making more use of social TV, according to the first data from Ericsson ConsumerLab’s TV & Video Consumer Trend Report.
The survey—based on data collected in Brazil, Chile, China, Germany, Italy, Mexico, South Korea, Spain, Sweden, Taiwan, UK and the US—found fundamentally that even though viewing behaviours and demands are changing, only 7% of consumers indicate a willingness to reduce their TV subscriptions in the future.