3 Dec 2012 – Cable Thai Holdings (CTH) has set itself the target of having at least 1 million subscription packages of the English Premier League to break even during the coming three seasons from 2013/14 season.
It is also aiming for Bt10 billion revenue by the end of next year.
Chief financial officer Vanchai Srisuchon said last week that CTH would pay Bt9.94 billion, excluding tax and related expenses, for live audio-visual rights to televise the English Premier League in the coming three seasons (2013/14 to 2015/16 seasons).
Given this huge investment, the company was working on a business plan, Vanchai said, adding that the initial price of subscription packages must, however, be accessible for local sports fans.